1. Integrating Your Marketing Efforts Cohesively
Liana “LI” Evans, Co-Founder/CEO
LiBeck Integrated Marketing
@ storyspinner
SES Chicago 2010

2. Integrating Your Marketing Efforts Cohesively
 It’s not “Search Marketing”
www.LiBeckIM.com

3. Integrating Your Marketing Efforts Cohesively
Is About Stickiness
Is About Engagement
Is About Giving Value
Is About Distraction
Is About Connecting
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4. Integrating Your Marketing Efforts Cohesively
 Is Your Audience in Facebook
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6. Integrating Your Marketing Efforts Cohesively
 Farmville….anyone?
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7. Integrating Your Marketing Efforts Cohesively
 Needs to be fun
 Needs to reward
 Needs to give them a reason to get
their friends involved (Anyone Got a
Nail?)
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36. Integrating Your Marketing Efforts Cohesively
 Takes a lot of resources
Time
Effort
Coordination
 Needs to be integrated
Email
Other Social Channels
Offline
www.LiBeckIM.com

37. Integrating Your Marketing Efforts Cohesively
 Set Goals & Measure
Not Just the Number of Fans
 How much engagement
oPhotos posted
oVideos posted
oLikes on content
oComments
Don’t forget traffic to your site
Conversions on exclusive content
www.LiBeckIM.com

38. Integrating Your Marketing Efforts Cohesively
 People get bored
Especially on facebook
Keep things fresh, interesting &
engaging
 It’s about their experiences, not yours
 Your audience decides the value…not
you!
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39. Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com