1. Internet Marketing Practices Week 2: Acquiring Visitors Alan Chen, 2011

8. It's powerful in building brand awareness

9. (or promotions for established

10. brands)

13. Trial download: Login before use

15. Delivery rate

16. Open rate We will cover it in few weeks

19. Cookie-based Image from Qualityunit.com

20. Advertisers: Upload Ads and assign destinations Publishers: Select Ads, copy embed code and put in the site <a HREF=&quot;http://www.qksrv.net/click-15058- 6215744?URL=http%3A%2F%2Fwww.yourdomain.com&quot;>Commission Junction makes your href's trackable</a><img src=&quot;http://www.qksrv.net/image-15058-6215744&quot; width=&quot;1&quot; height=&quot;1&quot; border=&quot;0&quot;> Affiliate Program Platform

22. Email

24. SPAM

27. Media: blog, Twitter, Facebook, etc

30. Media used

32. Pole to Pole Campaign tweets

34. Ask a question in twitter, and got the response in 5 hours vs. 5 days?

35. Joined a Facebook fan group but the messages you see are always promotions?

36. Submit a friend request from YouTube with/without a response

38. Organic Search: Search Engine Optimization (SEO) Image from Google SEO Starter Guide A Google search result page (SERP)

40. Take times to optimize

42. Easy to implement

43. Keep paying to display

44. Let's Start with SEO Take Google as the example... Search Engine Market share by statcounter.com RL visitors by Search Engine

46. How can they keep their competitiveness?

48. Each web site is a publisher

50. How can Google help users find the right book?

52. There are some things authors can't control

54. 軍事科學出版社

55. 旗標出版社

56. O'Reilly

58. animation.com

59. apple.com

60. reallusion.com

61. somebody.idv

62. Taipei.gov.tw Reputation, Domain type, Domain age, etc

64. 作業系統

65. 網路規劃

67. /video-filming

68. /iclone

69. /iclone/3d-animation.asp

70. /car-rental Folder name, file name, etc

72. 資料庫寶典

73. 每個人都應該要看

77. Most UGC (user generated content) sites use “no follow” attributes

78. Links to terrible/cheating sites can damage your reputation

80. Something called “Google bomb” Image from Wikipedia.org & richyli.com Sadly, Google did not appreciate it and updated the algorithm in 2007

81. There are some things beyond authors' control

83. 第一次買基金、股票、權證就上手

85. Untitled

87. Very important to the ranking

91. Descriptions should be no longer than 160 characters.

95. Font size Keyword density & weight in the page

99. Text surrounding the image Figure 1. Site A traffic trend from 2010 to 2011

101. They have difficulty following links in Flash, too What you see Reallusion is... What bots see Reallusion is... (turn off image and java script from your browser) More precisely

102. Don't be evil They are Professional in Search & Search Ads

104. They solve problems (e.g. Google bomb)

107. Google's Cat & Mouse SEO Game Source: http://www.labnol.org/internet/blog-as-content-farm/18750/ Google Big Panda update (2011/2) Source: http://www.gogi.in/google-panda-update-content-farm.html

112. Generating traffic in a short time (events)

113. Increasing more traffic from keywords

114. Testing user response to

115. keywords/ads before

116. creating new product page We will continue this in 2 weeks

117. Questions from Last Week

123. The highest page may means already best-optimized

124. We also don't have a mechanism to track “cart” items or checkout page

129. BackStage product sales by item, categories, etc

130. Backstage usage by AP version, etc

132. More accurate data

133. Deeper analysis

137. That's all for today, any question?

140. http://www.mattcutts.com/blog/

141. http://blog.searchenginewatch.com/

143. Exercise: What do you think you, or someone else can do, to improve Reallusion SEO result