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Liferay CMS Essentials
Module 1: Define
Pre- Session

GETTING TO KNOW YOU

Welcome to Day 1
My Name is Christian Goetzman
Married, no Kids, 3 Dogs,
Movie - True Romance
Band - Black Keys
Author - WEB Griffin
Pre- Session

GETTING TO KNOW YOU

Motivation System
Raffle Tickets for solid questions, answers & participation
Top Prize = $$$ Kindle Fire 8.9 HD
Runner Up = $$ Kindle Fire
Mod 1: DEFINE

TODAYS SCHEDULE

Day 1
Pre Session- Welcome

Pre Session- HTML Temp Check

Module 1: Define
● Intro to Liferay
● Definitions and Terminology
● Company Wide Buy-In to UX Brief
● Content Strategy

Module 2: Design
● WYSIWYG
● Web Content
●

Break
Break
Exercise 1: Set up Environment
● Login and Get around
● Configure your account
Lunch- 1 hour

Exercise 2: Static Content
● Articles
● WCD
Mod 1: DEFINE

GETTING TO KNOW YOU

Mod 1: Define
Intro To Liferay
Mod 1: DEFINE

User Experience

Liferay:
The Open Source Enterprise Portal Solution
1. Simple...er
2. Flexibility
3. Secure
4. EE Support
Mod 1: DEFINE

Liferay & Class Resources:
1. UX Brief
2. Portal User Guide
3. HTML Cheat Sheet
4. CSS Cheat Sheet
5. Liferay Sync Download

Resources
Stop, Picture Time
Mod 1: DEFINE

GETTING TO KNOW YOU

Definitions & Terminology
Mod 1: DEFINE

DEFINITIONS & TERMINOLOGY

Liferay Specific Terms
●

Portal: Corporate Site that allows User specific content

●

Portlet: Widgets and Modules on a Portlet Page

●

User: Anyone on the portal, logged in or not
○ Roles determine permission level

●

Site: Web Site unit under a portal
○ User Group: Arbitrary group of users under a site

●

Organization: Org unit under a site
○ Team: Arbitrary group of users under an organization

●

Scope: All of the above are different scopes

●

Public/Private: Permission based security for viewable pages
Mod 1: DEFINE

DEFINITIONS & TERMINOLOGY

Portal Organization Structure
Mod 1: DEFINE

DEFINITIONS & TERMINOLOGY

The Permission Engine
Permissions on every level
●

Except Individual User Acts

●

SIte, Org, Team & Group

●

Roles
○
○
○
○

Regular - Portal Admin
Site - Site Admin
Org- Org Owner
Custom - Message Board Admin*
Mod 1: DEFINE

DEFINITIONS & TERMINOLOGY

User Roles

Users can have multiple roles
Mod 1: DEFINE

DEFINITIONS & TERMINOLOGY

Liferay Specific Terms (Continued)
●

Web Content: Anything from posts, articles, docs or media
○

Documents: Items in the Documents & Media Library
■ Images, PDF, audio and video files

○

Structures & Templates: Customizable area for layout and
scripting functions

○

Meta Data: Descriptions, Categories & Tags
■

Category: Topics or any other organizational terms

■

Tags: Keywords, Buzz Words & Phrases

http://www.liferay.com/documentation/liferay-portal/6.1/user-guide/-/ai/lp-6-1-ugen03-tags-and-categories-0
Mod 1: DEFINE

DEFINITIONS & TERMINOLOGY

Liferay (LR) User Interface (UI) Related Terms
●

Navigation: Path through a site

●

Mega Menu: Enhanced Dropdown Navigation

●

Dockbar: Global Admin Nav

●

In Context vs Control Panel Editing

●

Asset Publisher(AP) & Web Content Display (WCD)

●

Forms: Data Capture
Mod 1: DEFINE

DEFINITIONS & TERMINOLOGY

Liferay UI
●

Navigation: Users tool to travel
through portal or site

●

Dockbar: Global Portal Nav for
Admins

●

Portlet Configuration

●

In Context Editing

●

Control Panel: Admin UI by portal
level and user permissions

●

WCD & AP: Static and Dynamic
display of content

●

RSS: Publish content using feeds

●

Hero Bar: Top area on Internal

●

Slider: Home Carousel
Mod 1: DEFINE

Class Concepts
●

Training Site: LR
Organisation for this class

●

Dashboard: Your Personal
pages

●

Profile Page: Your "Public"
pages

●

Whiteboard: Class Exercises
and Modules

●

Classroom: Class room forum
for questions notes and
discussions

●

Library: All Docs & Media

DEFINITIONS & TERMINOLOGY
Mod 1: DEFINE

DEFINITIONS & TERMINOLOGY

Other Training Terms
●

User Experience (UX): All encompassing effect of a visit to your
site

●

Personas: Audience, Roll or User based research and Modeling

●

Search Engine Optimization (SEO): Anything to get more visits
○
○

●

Keyword: The word or phrase that content is focused on
Inbound Link: like referrals improve sites online rep

Analytics:
○
○
○

Visits, Unique Visitor & Traffic
Goal: The intended result of content, CTA or campaign
Conversion: Success of a goal, not always a sale
BREAK

BE BACK IN 15 MIN
Mod 1: DEFINE

GETTING TO KNOW YOU

User Experience
Mod 1: DEFINE

User Experience

UX Is Everything... Almost
■ Know your Audience- AKA Personas
■ Tone-Don't look at me in that voice
■ The Business Case
■ Company Wide Buy-In to UX Brief
Mod 1: DEFINE

Content Strategy

Cleco Self-Service Solution
●

Self-Service
Customer Account Management w/o the need
for Support Rep

●
●
●

An integrated approach
Focused on usability
Find-ability curbs support calls
Content Strategy

Mod 1: DEFINE

Content strategy
DEFINE

PLAN

DESIGN

ANALYZE

DEVELOP

CREATE

RESEARCH + TESTING

DEPLOY

GOVERN
Content Strategy

Mod 1: DEFINE

Define- Content comes first
●

Content Inventory*

●

Content Audit

●

Gap Analysis
Content Strategy

Mod 1: DEFINE

Inventory -Every 6 Months
●

Inventory
●

●

Audit
●
●
●
●

●

Know what is out there
Check up for Meta Data
Assess relevance
Ask Why?
Keep Toss or Expire

Gap Analysis
●
●
●

Fill in where you're thin
Direction for content
*Informed by Analytics
Mod 1: DEFINE

Content Strategy

Design- 6.1 CMS & Content Strategy
Asset Publisher
●

Taxonomy Driven

●

Flat Architecture
● Usability
● SEO

●

Content Sharing

●

Related Content
Mod 1: DEFINE

Content Strategy

Develop-Leverage features
● Theme:
● Layout templates
● Swappable Themes

● Structures

● CTA
● Homepage Slider
● Internal Hero Bar

● Roles & Permissions

● Hidden Content
● Drive Form submission

● Forms & Landing page
Content Strategy

Mod 1: DEFINE

Deploy- Data leads the way
●

LAR export/import
●
●

●

●

Dev & QA Instances
Backup

●

●

Analytics Integration
●
●
●
●

A/B testing
SEO
Conversion Funnels
Optimization

Workflow

●

Message board
Admin
Add/Edit Content

Liferay Sync
●

Doc Management
Mod 1: DEFINE

Content Strategy

How We Got Here
● An integrated approach
● Focused on usability
● Find-ability curbs support calls

Compromise is good, its the process that counts
BREAK

BE BACK IN 5 MIN

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Liferay CMS Essentials

  • 2. Pre- Session GETTING TO KNOW YOU Welcome to Day 1 My Name is Christian Goetzman Married, no Kids, 3 Dogs, Movie - True Romance Band - Black Keys Author - WEB Griffin
  • 3. Pre- Session GETTING TO KNOW YOU Motivation System Raffle Tickets for solid questions, answers & participation Top Prize = $$$ Kindle Fire 8.9 HD Runner Up = $$ Kindle Fire
  • 4. Mod 1: DEFINE TODAYS SCHEDULE Day 1 Pre Session- Welcome Pre Session- HTML Temp Check Module 1: Define ● Intro to Liferay ● Definitions and Terminology ● Company Wide Buy-In to UX Brief ● Content Strategy Module 2: Design ● WYSIWYG ● Web Content ● Break Break Exercise 1: Set up Environment ● Login and Get around ● Configure your account Lunch- 1 hour Exercise 2: Static Content ● Articles ● WCD
  • 5. Mod 1: DEFINE GETTING TO KNOW YOU Mod 1: Define Intro To Liferay
  • 6. Mod 1: DEFINE User Experience Liferay: The Open Source Enterprise Portal Solution 1. Simple...er 2. Flexibility 3. Secure 4. EE Support
  • 7. Mod 1: DEFINE Liferay & Class Resources: 1. UX Brief 2. Portal User Guide 3. HTML Cheat Sheet 4. CSS Cheat Sheet 5. Liferay Sync Download Resources
  • 9. Mod 1: DEFINE GETTING TO KNOW YOU Definitions & Terminology
  • 10. Mod 1: DEFINE DEFINITIONS & TERMINOLOGY Liferay Specific Terms ● Portal: Corporate Site that allows User specific content ● Portlet: Widgets and Modules on a Portlet Page ● User: Anyone on the portal, logged in or not ○ Roles determine permission level ● Site: Web Site unit under a portal ○ User Group: Arbitrary group of users under a site ● Organization: Org unit under a site ○ Team: Arbitrary group of users under an organization ● Scope: All of the above are different scopes ● Public/Private: Permission based security for viewable pages
  • 11. Mod 1: DEFINE DEFINITIONS & TERMINOLOGY Portal Organization Structure
  • 12. Mod 1: DEFINE DEFINITIONS & TERMINOLOGY The Permission Engine Permissions on every level ● Except Individual User Acts ● SIte, Org, Team & Group ● Roles ○ ○ ○ ○ Regular - Portal Admin Site - Site Admin Org- Org Owner Custom - Message Board Admin*
  • 13. Mod 1: DEFINE DEFINITIONS & TERMINOLOGY User Roles Users can have multiple roles
  • 14. Mod 1: DEFINE DEFINITIONS & TERMINOLOGY Liferay Specific Terms (Continued) ● Web Content: Anything from posts, articles, docs or media ○ Documents: Items in the Documents & Media Library ■ Images, PDF, audio and video files ○ Structures & Templates: Customizable area for layout and scripting functions ○ Meta Data: Descriptions, Categories & Tags ■ Category: Topics or any other organizational terms ■ Tags: Keywords, Buzz Words & Phrases http://www.liferay.com/documentation/liferay-portal/6.1/user-guide/-/ai/lp-6-1-ugen03-tags-and-categories-0
  • 15. Mod 1: DEFINE DEFINITIONS & TERMINOLOGY Liferay (LR) User Interface (UI) Related Terms ● Navigation: Path through a site ● Mega Menu: Enhanced Dropdown Navigation ● Dockbar: Global Admin Nav ● In Context vs Control Panel Editing ● Asset Publisher(AP) & Web Content Display (WCD) ● Forms: Data Capture
  • 16. Mod 1: DEFINE DEFINITIONS & TERMINOLOGY Liferay UI ● Navigation: Users tool to travel through portal or site ● Dockbar: Global Portal Nav for Admins ● Portlet Configuration ● In Context Editing ● Control Panel: Admin UI by portal level and user permissions ● WCD & AP: Static and Dynamic display of content ● RSS: Publish content using feeds ● Hero Bar: Top area on Internal ● Slider: Home Carousel
  • 17. Mod 1: DEFINE Class Concepts ● Training Site: LR Organisation for this class ● Dashboard: Your Personal pages ● Profile Page: Your "Public" pages ● Whiteboard: Class Exercises and Modules ● Classroom: Class room forum for questions notes and discussions ● Library: All Docs & Media DEFINITIONS & TERMINOLOGY
  • 18. Mod 1: DEFINE DEFINITIONS & TERMINOLOGY Other Training Terms ● User Experience (UX): All encompassing effect of a visit to your site ● Personas: Audience, Roll or User based research and Modeling ● Search Engine Optimization (SEO): Anything to get more visits ○ ○ ● Keyword: The word or phrase that content is focused on Inbound Link: like referrals improve sites online rep Analytics: ○ ○ ○ Visits, Unique Visitor & Traffic Goal: The intended result of content, CTA or campaign Conversion: Success of a goal, not always a sale
  • 20. Mod 1: DEFINE GETTING TO KNOW YOU User Experience
  • 21. Mod 1: DEFINE User Experience UX Is Everything... Almost ■ Know your Audience- AKA Personas ■ Tone-Don't look at me in that voice ■ The Business Case ■ Company Wide Buy-In to UX Brief
  • 22. Mod 1: DEFINE Content Strategy Cleco Self-Service Solution ● Self-Service Customer Account Management w/o the need for Support Rep ● ● ● An integrated approach Focused on usability Find-ability curbs support calls
  • 23. Content Strategy Mod 1: DEFINE Content strategy DEFINE PLAN DESIGN ANALYZE DEVELOP CREATE RESEARCH + TESTING DEPLOY GOVERN
  • 24. Content Strategy Mod 1: DEFINE Define- Content comes first ● Content Inventory* ● Content Audit ● Gap Analysis
  • 25. Content Strategy Mod 1: DEFINE Inventory -Every 6 Months ● Inventory ● ● Audit ● ● ● ● ● Know what is out there Check up for Meta Data Assess relevance Ask Why? Keep Toss or Expire Gap Analysis ● ● ● Fill in where you're thin Direction for content *Informed by Analytics
  • 26. Mod 1: DEFINE Content Strategy Design- 6.1 CMS & Content Strategy Asset Publisher ● Taxonomy Driven ● Flat Architecture ● Usability ● SEO ● Content Sharing ● Related Content
  • 27. Mod 1: DEFINE Content Strategy Develop-Leverage features ● Theme: ● Layout templates ● Swappable Themes ● Structures ● CTA ● Homepage Slider ● Internal Hero Bar ● Roles & Permissions ● Hidden Content ● Drive Form submission ● Forms & Landing page
  • 28. Content Strategy Mod 1: DEFINE Deploy- Data leads the way ● LAR export/import ● ● ● ● Dev & QA Instances Backup ● ● Analytics Integration ● ● ● ● A/B testing SEO Conversion Funnels Optimization Workflow ● Message board Admin Add/Edit Content Liferay Sync ● Doc Management
  • 29. Mod 1: DEFINE Content Strategy How We Got Here ● An integrated approach ● Focused on usability ● Find-ability curbs support calls Compromise is good, its the process that counts