Provides guide on why to use social media for job and career management and provides a 4 step framework - Create, Connect, Curate, Control - on how to leverage social media for job hunting and career management. Presentation focuses on college interns and students transitioning to workforce, but can apply to anyone in workforce wanting to know how to use social media more effectively in their career.

1. Digital Rites of Passage:
Managing Your Social Media Digital
Identity from College to the Workforce
Chris Gormley
CEO, Social Media Information
University of Pittsburgh
April 2, 2013
© 2013 Social Media Information LLC – All Rights Reserved

2. Interactions among people in
which they create, share, and
exchange information and
ideas in virtual communities
and networks.
Social Wikis Photo Sharing Virtual Game
Networks Worlds
Blogs Podcasts Video Sharing Virtual Social
Worlds
Micro Blogs Social Ratings Sites P2P File
Bookmarking Sharing
© 2013 Social Media Information LLC – All Rights Reserved

3. This is You…
©Warner Bros. and Village Roadshow Pictures

4. “Social media is a dominant
form of communication
today, you can certainly learn
a lot about a person by
viewing their public, online
personas”
personas”
Haefner,
- Rosemary Haefner,
VP HR at CareerBuilder
© 2013 Social Media Information LLC – All Rights Reserved

5. Cost of Hiring a
Manager Level
Employee is 150%
of Salary
© 2013 Social Media Information LLC – All Rights Reserved Source: Institute for Research on Labor & Employment

6. When asked why they use social networks to conduct background
research, hiring managers stated the following…
65% Whether the
Candidate Presents
35% Whether the
Candidate is Well
himself/herself
Rounded
professionally
51% Whether the
Candidate Is a Good
12% Uncover Reasons
Fit for Company Not to Hire
Culture Candidate
45% Learn More about To Dig Deeper
the Candidate’s Than a Traditional
Qualifications
Interview
Source: CareerBuilder Survey of 2,303 hiring managers and
© 2013 Social Media Information LLC – All Rights Reserved human resource between February 9 and March 2, 2012

7. 37% of Employers Use Social
Media to Research Candidates
Which Social Media Sites are Employers Frequenting Most?
FaceBook 65%
LinkedIn 63%
Twitter 16%
Others 17%
Source: CareerBuilder Survey of 2,303 hiring
managers and human resource between February 9
and March 2, 2012
© 2013 Social Media Information LLC – All Rights Reserved

8. Which industries use social media most when hiring?
52% IT
28% Healthcare
Don’t Use,
11% But Plan To
Source: CareerBuilder Survey of 2,303 hiring managers and
© 2013 Social Media Information LLC – All Rights Reserved human resource between February 9 and March 2, 2012

9. Control
Create
4C
Curate
Connect
© 2013 Social Media Information LLC – All Rights Reserved

10. Control
Create
4C
Curate
Connect
© 2013 Social Media Information LLC – All Rights Reserved

11. Go Where Hiring
YOU ARE THE Managers Spend Time!
General
PRODUCT…
…create your brand
Targeted
Your Own Website
Example: About.me Blog/Podcast
USE: Projects - Video –
Words – Images – Q&A
© 2013 Social Media Information LLC – All Rights Reserved

12. Control
Create
4C
Curate
Connect
© 2013 Social Media Information LLC – All Rights Reserved

13. Computers Don’t Provide Jobs, People Do
Follow! Like! Target Co’s Importance of Keywords
LinkedIn Groups
More…
• Recommend / Endorse
• Meet-up Groups
Analytics / Understand People • Connect In Person before Online
Give More to
Receive – 3x
© 2013 Social Media Information LLC – All Rights Reserved

14. Control
Create
4C
Curate
Connect
© 2013 Social Media Information LLC – All Rights Reserved

15. In-depth General
Knowledge Knowledge
More Time Less Time
Original Repost or
Q&A Like
Content Re-tweet
Re-
Retailer of Knowledge for your Brand
1. Use Valuable Content • Meetings of Interest
2. Add Your Unique • Job Leads
Interpretation or • “How To” Guides
Commentary • Infographics
3. Appropriate for Target • Articles
Audience • Podcasts
© 2013 Social Media Information LLC – All Rights Reserved

16. Control
Create
4C
Curate
Connect
© 2013 Social Media Information LLC – All Rights Reserved

17. 34% of hiring managers said the following social media discoveries
led to candidate not getting hired.
48% Candidate Posted
Provocative /
33% Candidate bad-
bad-
mouthed previous
Inappropriate
employer
Photos
45% There was Evidence
of Candidate
28% Candidate made
Discriminatory
Drinking or Using comments related to
Drugs race,gender,religion
35% Candidate Had Poor
Communication
22% Candidate lied
about his or her
Skills qualifications
Source: CareerBuilder Survey of 2,303 hiring managers and
© 2013 Social Media Information LLC – All Rights Reserved human resource between February 9 and March 2, 2012

18. Source: http://fireme.l3s.uni-hannover.de/fireme.php

19. Monitor Your Profile! Know Privacy Settings
• FaceBook, LinkedIn Settings
• Once shared, different rules often
apply
• Use Alias for Experimentation
www.social-fingerprint.com
Know Your Rights
React Quickly to Issues
• EEOC
Controllable vs. uncontrollable • FCRA
situations on internet require different • Digital Millennium Take Down
responses.
Stay Alert, But Don’t Live in Cabin
Guard Access to You
• Social Profiling at Corporate and
“Friends” and “Links” get privileged Personal Levels
Access – only grant to those you know. • Watch Location Based Data
• Never Post Confidential Information
Assume Any Information
© 2013 Social
Media
Information
LLC – All
Rights
Reserved Could Become Public

20. Control
Create
4C
Curate
Connect
© 2013 Social Media Information LLC – All Rights Reserved

21. Thank You.
Chris Gormley
CEO, Social Media Information
cgormley@smiaware.com
www.social-fingerprint.com
www.smiaware.com
© 2013 Social Media Information LLC – All Rights Reserved