1. Enterprise
Mobile
Strategies
2012
Presenter:
Kevin
Benedict
p.
1
Netcentric
Strategies
-­‐
2012

2. What We’ll Cover …
• Enterprise Mobility Priorities, Numbers and Predictions
• Perspectives on Mobility
• Mobile Strategies
• Recommendations
• Wrap-up
2

3. How
Important
Is
Mobility
to
Your
Future
Success?
Cri$cal
44%
Not
Important
Very
36%
Important
Somewhat
Important
Important
15%
Important
Series1
Somewhat
4%
Very
Important
Important
CriPcal
Not
1%
Important
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Netcentric
Strategies'
Enterprise
Mobility
3 Survey
2011

4. Where are the Expected ROIs?
Categories Response Ratio
Increase productivity 79.1%
Gain efficiencies 66.9%
Improve customer interaction and service 48.6%
Reduce costs 43.4%
Improve visibility and accountability 42.6%
Provide BI reports and data to the mobile workforce 42.6%
Achieve competitive advantages 41.7%
Improve employee interaction, education and collaboration 34.7%
Increase sales with mobile CRM 33.9%
Improve brand and sales via mobile marketing and retail apps 25.2%
Netcentric
Strategies'
4 Enterprise
Mobility
Survey
2011

5. Reasons for Mobile Apps

6. Current
EffecPveness
of
Mobile
Strategies
51%
are
not
excited.

7. Planned
Mobile
Apps
• 88%
are
implemenPng
• 32%
-­‐
5
or
more
apps
insiderRESEARCH
Special
Report
Mobile
Outlook
2012
7
Netcentric
Strategies
-­‐
2012

8. Top
Areas
for
Enterprises
to
Mobilize,
Survey
#1
1. Field Services
2. Sales/CRM
3. Workflows – alerts, approvals and notifications
4. BI – business intelligence reports
5. Enterprise Asset Management
6. Inspections and Surveys
7. Proof of Delivery
8. Supply Chain Management

9. Top Mobile Applications Today, Survey #2

10. What
Mobile
Devices?
insiderRESEARCH
Special
Report
Mobile
Outlook
2012
10
Netcentric
Strategies
-­‐
2012

11. Does
your
company
support
the
use
of
"personal"
smartphones
or
tablets
for
enterprise
mobility
applicaPons?
59%
Yes
41%
No
11
Netcentric
Strategies
-­‐
2012

12. M&A
in
Enterprise
Mobility
• SAP
acquired
Sybase
for
$5.8
billion
(large
inventory
of
mobile
soluPons)
• Symantec
acquired
Odyssey
(MDM)
• Google
acquired
Motorola
• IBM
acquired
Worklight
• SAP
acquired
Syclo
12
Netcentric
Strategies
-­‐
2012

13. Mobile
Strategies
insiderResearch
Mobile
Outlook
2012

14. Challenges
to
Developing
a
Mobile
Strategy
The
first
four
biggest
challenges:
1. Developing
a
mobile
strategy
2. IdenPfying
and
prioriPzing
business
cases
3. Choosing
a
plaiorm
and
mobile
technologies
4. BudgePng
14
Netcentric
Strategies
-­‐
2012
insiderResearch
Mobile
Outlook
2012

15. Mobile Application Development Strategies

16. Customized
and
Integrated
Mobile
App
CombinaPons
ERP + CRM + EAM + Field Services + GPS Fleet Tracking
+ Dynamic Scheduling + HCM + BI + M2M + ECM + Social
Media + Knowledge Management + User Feedback + KPIs

17. In
the
crowd,
or
out
front?

18. CompePPve
Advantages
and
the
Real
Time
Enterprise
1. Connected workforce, assets and inventories
2. Tracking and managing assets, fleets and workforce
3. Work and task status visibility
4. Dynamic real time scheduling
5. Integrated back office systems and unified views
6. Real time analytics and dashboards
7. 360 degree and 3D view of the operational area

19. What We’ll Cover …
• Enterprise Mobility Priorities, Numbers and Predictions
• Perspectives on Mobility
• Mobile Strategies
• Recommendations
• Wrap-up
19

20. Aberdeen Group on Mobility and the
Real-Time Enterprise
Getting the right information, to the right people, so
they can make the right decisions is the driving force
behind mobilizing the workforce.
Aberdeen
Group's
Mobility
in
20 ERP
2011
Report

21. Common
OperaPonal
Picture
Management at all echelons need to utilize the Common
Operational to synchronize operational data to maintain
maximum situational awareness and information superiority.
This greatly increases an organizationʼs capabilities, and
ensures project partners have the right information, at the
right time, in the right place.#
#
~US Army Geospatial Center #
21
Netcentric
Strategies
-­‐
2012

22. Aberdeen Group on Mobility and Speed
Why
is
there
demand
for
mobility?
“Much
of
it
is
related
to
vola$lity
-­‐
the
need
to
be
able
to
react
as
quickly
as
possible
to
issues
without
being
tethered
to
a
desktop.”
22

23. Aberdeen
Group’s
Mobility
in
ERP
2011
Report
Mobile
soluPons
should
provide
workers
with
informaPon
to
make
good
and
Pmely
decisions.
Aberdeen
Group’s
Mobility
in
23 ERP
2011
Report

24. Real-­‐Time
Decision
Making
• The key to your success is the speed with which you understand the
need to change, change and adapt to change.
• How fast can you change from Plan A to Plan B to Plan C?

25. Disciplined
Data
Driven
Decision
Making
Military
Strategist
-­‐
John
Boyd
• OODA
–
Observe,
Orient,
Decide
and
Act
1. Receive
real-­‐Pme
data
2. Understand
context
and
meaning
–
analyze
3. Select
a
course
of
acPon
4. Execute
5. Repeat….
25
Netcentric
Strategies
-­‐
2012

26. Select
Your
CommunicaPon
and
Decision
Making
Strategies
26
Netcentric
Strategies
-­‐
2012

27. Mobility in ERP 2011 Report
– Aberdeen group#
1. Mobile solutions should provide front-line
workers with information to make good
decisions.#
2. Mobile solutions should enable timely decision
making#
3. Mobile solutions should deliver process and
KPI alerts#
4. Not only receive alerts, but the full capability to
resolve problems.#
Aberdeen
Group’s
Mobility
in
27 ERP
2011
Report

28. Infonomics
InformaPon
should
be
considered
a
new
asset
class
in
that
it
has
measurable
economic
value—and
that
there
are
significant
strategic,
operaPonal
and
financial
reasons
for
doing
so.
ArPcle
by
Gartner
Inc.'s
Douglas
Laney,
Ptled
Infonomics:
The
Prac1ce
of
Informa1on
Economics
28
Netcentric
Strategies
-­‐
2012

29. Infonomics,
the
Real-­‐Pme
Enterprise
and
Mobility
The
mobile
workforce
and
real-­‐Pme
informaPon:
• LocaPon
• Job
status
• Skills
and
qualificaPons
• Inventory
• Equipment
needs
and
usage
• Costs
(hourly
wage)
If
you
have
this
real-­‐Pme
informaPon,
then
you
can
opPmally
schedule
and
uPlize
your
workforce
–
without
you
cannot.
29
Netcentric
Strategies
-­‐
2012

30. Infonomics,
Mobility
and
CompePPve
Advantages
41.7%
idenPfy
compePPve
advantages
as
a
moPvaPon
for
implemenPng
mobile
soluPons.
Netcentric
Strategies'
Enterprise
Mobility
Survey
2011
30
Netcentric
Strategies
-­‐
2012

31. Gartner’s 2012 and 2013 Expectations
1. In 2012, we will look for the social networking
capabilities that field services management vendors
integrate.
2. In 2012 we will look for the use of advanced analytics
in field service processes.
3. Another disruptive element in mobile is HTML5 and
the possibility to support disconnected field service
applications without having to resort to native code
development.
Gartner's
Magic
Quadrant
for
31 Field
Services
Sept
28,
2011

32. Examples
of
Real-­‐Time
Conjecture
Real-­‐$me
Real
data
EsPmated
daily
schedules
Real-­‐Pme
drip
feed
schedules
EsPmated
drive
Pmes
Real-­‐Pme
drive
Pmes
based
on
fact
Planning
based
on
esPmates
and
average
Real-­‐Pme
planning
based
on
actual
events
job
Pme
on
the
ground
EsPmated
parts
and
material
inventory
Real-­‐Pme
inventory
adjustments
based
on
actual
jobs
and
inventory
usage
(nearest
real-­‐Pme
locaPon
of
parts)
Allocate
work
based
on
average
skills
Dispatch
work
based
on
real-­‐Pme
metrics
including
experience,
locaPon
and
qualificaPons
Any
job
given
to
any
available
service
Least
cost,
qualified
resource
allocated
technician
(in-­‐house
resources
or
contracted)
Average
KPIs
Real-­‐Pme
personalized
KPI
Monitoring
32
Netcentric
Strategies
-­‐
2012

33. 33
Netcentric
Strategies
-­‐
2012

34. Re-­‐Engineering
for
Mobility?
50% of survey respondents answered “NO”, their company has
not re-engineered processes, workflows or tactics to take
advantage of new mobile technologies.

35. Perspective
Mobile Technologies without Mobile Strategies is Wasted!

36. What We’ll Cover …
• Enterprise Mobility Priorities, Numbers and Predictions
• Perspectives on Mobility
• Mobile Strategies
• Recommendations
• Wrap-up
36

37. It
Is
Not
About
Mobile
Devices
Presentation, Data Collection, Integration, Query and Utility

38. Technology
and
TacPcs
Technologies
must
be
aligned
with
strategies.

39. “Mobility is here for the rest of your career.”

40. Mobile
apps
have
a
beginning,
but
they
don’t
have
an
end.
40
Netcentric
Strategies
-­‐
2012

41. Rapid
Increases
in
Data
–
What
to
Do?

42. Current Situation, Ideas and Strategies
• Less
than
50%
of
companies
have
a
strategic
enterprise
mobility
plan
in
place.
• 51.3%
have
no
mobility
policy
in
place.
• 78.6%
of
survey
respondents
will
be
integraPng
with
mulPple
back
end
systems.
• 73.7%
will
be
outsourcing
some
or
all
of
their
enterprise
mobile
applicaPon
development.
Netcentric
Strategies
42 Enterprise
Mobility
2011
Survey

43. What
is
Required
in
the
Field?
43
Netcentric
Strategies
-­‐
2012

44. SituaPonal
Awareness
SituaPon
awareness
involves
being
aware
of
what
is
happening
in
the
vicinity
to
understand
how
informaPon,
events,
and
one's
own
acPons
will
impact
goals
and
objecPves,
both
immediately
and
in
the
near
future.
44
Netcentric
Strategies
-­‐
2012

45. Conjecture or Real Time Enterprise Mobility?
Conjecture: An opinion or conclusion formed on the basis
of incomplete information. How much of your business
today is based on conjecture?

46. Velocity – Real-Time Mobility Tactics
• Velocity: the speed and direction of an object
• The ability to quickly bring all required resources and
assets to the point of need

47. Mobilizing
Objects
for
OpPmized
Performance
• People
• Jobsite
access
• Schedules
• Permissions/Permits/
• LocaPons
InspecPons/Approvals
• Skill
sets
• QualificaPons
• Experience
• Parts
• Equipment
• TransportaPon
• Available
vendors
• Available
subcontractors

48. 4-Dimensional Field Services
• 3D – length, width and height (GPS)
• 4D – length, width, height and “TIME”
• GPS coordinates plus time (arrival, start time, job status,
stop time, departure, drive time etc.)
• Intersection of objects, place and time
• Optimized Intersection
+ =

49. Optimized Intersections
Think
thousands
of
“opPmized
intersecPons”
constantly
on
the
move
for
real-­‐Pme
resource
management
and
situaPonal
awareness.
49

50. Mobilizing ERPs and Business Solutions
Extending back office systems to mobile workers is a top priority.

51. Mobility
is
Transforming
Healthcare
• 30% of Physicians are using mobile devices to treat patients today.#
• Physicians monitor patientsʼ health with networked devices, ranging
from wirelessly networked medicine bottle lids to worn or embedded
sensors that report back on vital signs#
• Physicians coordinate care with the help of analytic tools in the cloud
and a wealth of individual and collective patient data#
• Physicians and staff directly connect with patients over PCs or
mobile devices for between-appointment follow-ups.#
51
Netcentric
Strategies
-­‐
2012

52. Mobile
Knowledge
Management
and
the
Social
Enterprise
• Convo
• Chatter
• Jive
• Yammer
• SAP StreamWork
• Google Docs

53. B2C – Business to Consumer
Mobile consumer devices and apps
are showing the enterprise how it is
done.
53

54. Mobile Augmented Reality
Extra data to augment our reality is everywhere today and will
continue to grow.

55. Ghost
Map
&
SpaPal
HumaniPes
John Snow and Henry Whitehouse

56. Mobile
BI
Command
and
Control
at
the
Point
of
Biggest
Impact
56
Netcentric
Strategies
-­‐
2012

57. M2M,
Remote
Sensors,
and
the
Internet
of
Things
Machine to Machine (M2M) systems that collect data wirelessly from small
embedded chips is changing many monitoring and tracking processes.

58. Remotely
Controlling
Equipment
DirectTV
on
iPads
and
iPhones

59. Context Aware Applications
• Context Aware
• Location Aware
• Task Aware
• Situational Awareness
• Priority Aware
• Time Aware
Context-­‐aware
apps
use
informaPon
about
a
person
to
understand
their
intenPons
and
needs
-­‐
and
then
to
proacPvely
serve
up
the
most
appropriate
content,
product
or
service.

60. Maturity
Roadmap
for
Enterprise
Mobility
Context
Aware,
PredicPve,
360
view,
Integrated
SoluPons
Real-­‐Time
Dynamic
Scheduling,
BI,
Mobile
SFA,
CollaboraPon,
HCM
GPS
Tracking
–
Fleets,
Assets,
Workforce,
Mobile
Field
Services,
Mobile
EAM,
Mobile
CRM,
Mobile
Data
CollecPon
Email,
Mobile
Web,
Workflow
Alerts,
Mobile
Web
Portals
Voice,
SMS

61. Change
Management
61
Netcentric
Strategies
-­‐
2012

62. What We’ll Cover …
• Enterprise Mobility Priorities, Numbers and Predictions
• Perspectives on Mobility
• Mobile Strategies
• Recommendations
• Wrap-up
62

63. Mobile Frameworks, Infrastructures, and
Platforms
• Mobile
architectural
frameworks
• Mobile
infrastructure
and
integraPon
frameworks
• Mobile
user
interface
and
experience
frameworks
• Mobile
operaPng
systems
and
development
environments
• Mobile
device
and
M2M
management
• Common
OperaPonal
Picture
-­‐
Network
Centric
OperaPons
• Mobile
applicaPon
management
• Mobile
user
management
• Mobile
security
management
• Mobility
governance
• Mobile
Workflows
• Change
management
• Wireless
network
communicaPons

64. Mobile
ApplicaPon
Plaiorms
Connect
Consume
Eclipse Create
Apps
SAP Applications
Example
Databases
MADP/MEAP
J2EE Connector
Architecture
Web Off
the
Shelf
Mobile
Apps
Services
Example
Software Custom
Applica$ons
Applications Control
Example
Files
Control
MDM
Mobile Apps, Users, Data Security Management

65. Donʼt Forget these 7#
1. Understand the scope of current and future mobility demand#
2. Understand the business must have a mobile strategy before
the IT organization can#
3. Inventory mobile app demand and prioritize mobility projects#
4. Develop mobile apps that can be used on todayʼs devices
and tomorrowʼs devices#
5. Use standardized mobile platforms, MDMs, development
tools and methodologies whenever possible#
6. Bring in external resources and third party experts in the
beginning#
7. Understand that mobility projects never end and will be here
for the rest of your career, so build to manage and support
long term#
65

66. What We’ll Cover …
• Enterprise Mobility Priorities, Numbers and Predictions
• Perspectives on Mobility
• Mobile Strategies
• Recommendations
• Wrap-up
66

67. 10 Key Points to Take Home
1. Endless
numbers
of
every
changing
devices
2. Need
for
real-­‐Pme
visibility,
accountability,
compliance
and
KPI
monitoring
3. Need
for
many
mobile
apps
and
mulPple
integrated
backend
systems
4. Companies
will
re-­‐engineer
business
processes
to
support
real-­‐
Pme
interacPons
with
the
mobile
workforce
5. Trend
towards
real-­‐Pme
visibility
and
management
6. Networked
Field
OperaPons
7. Rapid
applicaPon
development
environment
8. Rapid
deployment
capabiliPes
9. Standardized
mobile
middleware
plaiorm
10. Standardized
integraPon
with
backend
systems

68. Your Turn!
Kevin.benedict@netcentric-strategies.com
68