The document provides an introduction to blogging for librarians, including suggestions for what to blog about, how to write blog posts, how to choose a blog name and platform, and how to promote a blog. It recommends blogging to promote collections and services, increase visibility, and have discussions on professional issues. Example topics include collection treasures, policies, anniversaries, and reflections on the library profession. Guidance is given for crafting titles, openings, calls to action, and adding depth and images to posts. Popular blogging platforms like WordPress, Blogger, and Posterous are briefly described.