SlideShare a Scribd company logo

Global Marketing

•Download as PPT, PDF•
•
Ch Usman Waheed
Ch Usman Waheed

It includes all the course slides for the Global Marketing.

Business
1 of 190
Global Marketing By Usman Waheed +923006641921
Chap 01 Global Marketing
GLOBAL MARKETING ,[object Object],[object Object]
Defining Global Marketing ,[object Object],[object Object]
Defining Global Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Global Marketing ,[object Object],[object Object]
Defining Global Marketing ,[object Object],[object Object],[object Object]
The Global Marketing Environment ,[object Object],[object Object],[object Object],[object Object]
Why Should Firms Engage in Global Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Should Firms Engage in Global Marketing? ,[object Object],[object Object],[object Object]
Why Should Firms Engage in Global Marketing? ,[object Object],[object Object],[object Object],[object Object]
Why Should Firms Engage in Global Marketing? ,[object Object],[object Object],[object Object],[object Object]
What is Unique about Global Marketing? Country market environments different ,[object Object],[object Object],[object Object]
What is Unique about Global Marketing? Country market environments different ,[object Object],[object Object],[object Object]
What is Unique about Global Marketing? Country market environments different ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Unique about Global Marketing? Country market environments different ? ,[object Object],[object Object],[object Object],[object Object]
Marketing Mix Politics - How Do Government Influence the Four P’s ? ,[object Object],[object Object],[object Object],[object Object]
Why Should We Study Global Marketing ? ,[object Object],[object Object],[object Object],[object Object]
Thank You!
The Global Economic Environment Global Marketing
What’s happening? ,[object Object],[object Object],[object Object],[object Object],Why and what are the implications?
THE ECONOMIC ENVIRONMENT ,[object Object],[object Object]
The Local Economy - The Country Where Marketing Takes Place ,[object Object],[object Object],[object Object]
The Local Economy - The Country Where Marketing Takes Place ,[object Object],[object Object]
The Local Economy - The Country Where Marketing Takes Place ,[object Object],[object Object]
The Local Economy - The Country Where Marketing Takes Place ,[object Object],[object Object],[object Object]
The Regional Economy ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Regional Economy ,[object Object],[object Object],[object Object]
The Regional economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Regional Economy ,[object Object],[object Object],[object Object]
The Global economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Global Economy ,[object Object],[object Object],[object Object]
THE GLOBALIZATION OF THE U.S. ECONOMY ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You!
Chapter 03 The Financial Environment
The Financial Environment ,[object Object],[object Object]
Key Features of the global Financial System ,[object Object],[object Object],[object Object]
Key Feature of the Global Financial System ,[object Object],[object Object],[object Object]
Key Feature of the Global Financial System ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing exchange Risks Through Spot Transactions and Forward Transactions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing exchange Risks Through Spot Transactions and Forward Transactions ,[object Object],[object Object],[object Object],[object Object]
Financial Institutions and Their Roles in Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Institutions and Their Roles in Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Global Currency Market and Its Major Players ,[object Object],[object Object],[object Object],[object Object]
Thank You!
Chapter 04 THE POLITICAL AND LEGAL ENVIRONMENT
THE POLITICAL AND LEGAL ENVIRONMENT ,[object Object],[object Object]
Why Do Governments Intervene? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Interventions ,[object Object],[object Object],[object Object],[object Object]
Types of Interventions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Intervention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assessing Political Risk - Estimating the likelihood of Governmental Intervention ,[object Object],[object Object],[object Object],[object Object]
Assessing Political Risk - Estimating the likelihood of Governmental Intervention ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Political Risk Through Lobbying, Proactive Measures, and Insurance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Political Risk Through Lobbying, Proactive Measures, and Insurance ,[object Object],[object Object],[object Object],[object Object]
Managing Political Risk Through Lobbying, Proactive Measures, and Insurance ,[object Object],[object Object],[object Object]
Thank you!
Chapter 05 The Culture Enviroment
THE CULTURAL ENVIRONMENT ,[object Object],[object Object]
Characteristics of Culture - What They All Have in Common ,[object Object],[object Object],[object Object],[object Object]
Low-Context and High-Context Cultures - Verbal And Nonverbal Messages Determine meaning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monochronic and Polychronc Cultures - Hall and Hall ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture and Verbal Communications - Understanding Through language ,[object Object],[object Object],[object Object]
Culture and Nonverbal Communication - Can Actions Speak Louder Than Words ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture and Nonverbal Communication - Can Actions Speak Louder Than Words ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Self-Reference Criterion - Unconscious Reference to One’s Own Cultural Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding Cultural Universals Can Help Marketers Develop effective Product Strategies
Thank you!
Chap 06 Global Product Strategies
GLOBAL PRODUCT STRATEGIES ,[object Object],[object Object]
What Is a Product ? ,[object Object],[object Object],[object Object],[object Object]
The Product Development Process ,[object Object],[object Object],[object Object],[object Object]
The Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product Development Process ,[object Object],[object Object],[object Object],[object Object]
The Product Development Process ,[object Object],[object Object],[object Object]
The Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Adoption ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product management (Product-Market Portfolio Matrix) ,[object Object],[object Object]
The U.S. Economy and the Product Composition of Its exports ( Largely High-Value-Added Products )
Competitive Product Developments
Chap 07 Global Pricing Decision
Global Pricing Decisions ,[object Object],[object Object]
Pricing Methods ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Methods ,[object Object],[object Object],[object Object]
Pricing Methods ,[object Object],[object Object],[object Object]
Pricing Methods ,[object Object],[object Object],[object Object]
Strategic Issues in Global Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Issues in Global Pricing ,[object Object],[object Object]
Strategic Issues in Global Pricing ,[object Object],[object Object],[object Object]
Strategic Issues in Global Pricing ,[object Object],[object Object],[object Object],[object Object]
Terms of Payment ,[object Object],[object Object],[object Object],[object Object]
Terms of Payment ,[object Object],[object Object],[object Object]
Modes of Payment ,[object Object],[object Object]
Modes of Payment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Modes of Payment ,[object Object],[object Object],[object Object],[object Object]
Modes of Payment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chap 08 Global Logistics Channels
GLOBAL LOGISTICS CHANNELS ,[object Object],[object Object]
Features of Global Logistics ,[object Object],[object Object]
Features of Global Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Features of Global Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Direct Channel of Global Distribution - Dealing directly with Overseas Middlemen or Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Direct Channel of Global Distribution - Dealing directly with Overseas Middlemen or Consumers ,[object Object],[object Object],[object Object],[object Object]
The Direct Channel of Global Distribution - Dealing directly with Overseas Middlemen or Consumers ,[object Object],[object Object],[object Object],[object Object]
The Direct Channel of Global Distribution - Dealing directly with Overseas Middlemen or Consumers ,[object Object],[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object],[object Object]
Designing a Distribution Channel Within a Host Country - Important Factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Indirect Channel of Global Distribution -Relying on Home-Country Intermediaries ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Channel Alliances - Relationships Evolve ,[object Object],[object Object],[object Object],[object Object]
Managing Channel Alliances - Relationships Evolve ,[object Object],[object Object],[object Object],[object Object]
Managing Channel Alliances - Relationships Evolve ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Channel Alliances - Relationships Evolve ,[object Object],[object Object],[object Object],[object Object]
Evaluating Channel Performance - Measurement Criteria ,[object Object],[object Object],[object Object]
Chap 09 Global Promotion Strategies
GLOBAL PROMOTION STRATEGIES ,[object Object],[object Object]
Elements of the Communication Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Advertising - Any Paid Form of Nonpersonal communication Where the Sponsor Is Identified ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Advertising - Any Paid Form of Nonpersonal communication Where the Sponsor Is Identified ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning an Advertising Campaign - Specify Objectives; Then Decide On ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global Sales Promotions - Short-Term Efforts to Increase Sales ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global Sales Promotions - Short-Term Efforts to Increase Sales ,[object Object],[object Object],[object Object],[object Object]
Global Sales Promotions - Short-Term Efforts to Increase Sales ,[object Object],[object Object],[object Object],[object Object]
Global Sales Promotions - Short-Term Efforts to Increase Sales ,[object Object],[object Object],[object Object]
Global Personal Selling - Keeping Buyers Happy, the Firm Informed ,[object Object],[object Object],[object Object],[object Object]
Global Sales Promotions - Short-Term Efforts to Increase Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Sales Promotions - Short-Term Efforts to Increase Sales ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global Sales Promotions - Short-Term Efforts to Increase Sales ,[object Object],[object Object],[object Object],[object Object]
Global Public Relations - Tools for Building a Favorable Image ,[object Object],[object Object],[object Object],[object Object]
Chap 10 Global Business Involvement
GLOBAL BUSINESS INVOLVEMENT: MARKET ENTRY STRATEGIES ,[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object],[object Object]
Entry Strategies ,[object Object],[object Object],[object Object]
Factors Influencing Entry Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Factors Influencing Entry Strategies ,[object Object],[object Object],[object Object]
Factors Influencing Entry Strategies ,[object Object],[object Object],[object Object]
Stages of Business Involvement ,[object Object],[object Object]
Stages of Business Involvement ,[object Object],[object Object]
Chap 11 Strategic Global
STRATEGIC GLOBAL MARKET MANAGEMENT ,[object Object],[object Object]
Strategic Analysis ,[object Object],[object Object],[object Object],[object Object]
Strategic Analysis ,[object Object],[object Object],[object Object]
Strategic Analysis ,[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object]
Strategic Predispositions ,[object Object],[object Object],[object Object],[object Object]
Some Global Strategic Considerations ,[object Object],[object Object]
Some Global Strategic Considerations ,[object Object],[object Object]
Chap 12 Ethics and Global Marketing
ETHICS AND GLOBL MARKETING ,[object Object],[object Object]
Why Ethics? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Ethics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ethical Philosophies ,[object Object],[object Object],[object Object],[object Object]
Ethical Philosophies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ethical Philosophies ,[object Object],[object Object],[object Object]
Ethical Philosophies ,[object Object],[object Object],[object Object]
Ethical Codes for Marketing --How Some Firms Help manages Ask the Right Questions Before Making Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ethical Codes for Marketing --How Some Firms Help manages Ask the Right Questions Before Making Decisions ,[object Object],[object Object],[object Object],[object Object]
Some External Factors Encouraging Ethical Consideration by Executives ,[object Object],[object Object]
Some External Factors Encouraging Ethical Consideration by Executives ,[object Object],[object Object]

Recommended

Global marketing
Global marketingGlobal marketing
Global marketingsai precious
 
Global Marketing
Global Marketing Global Marketing
Global Marketing Surendher Emrose
 
Global Marketing
Global MarketingGlobal Marketing
Global MarketingAmritanshu Mehra
 
CHAPTER 2 Marketing Management
CHAPTER 2 Marketing ManagementCHAPTER 2 Marketing Management
CHAPTER 2 Marketing ManagementPeleZain
 
International marketing research
International marketing researchInternational marketing research
International marketing researchgyaanmasti
 
INTERNATIONAL MARKETING
INTERNATIONAL MARKETINGINTERNATIONAL MARKETING
INTERNATIONAL MARKETINGDr Vikas Gautam
 
Product positioning ppt
Product positioning pptProduct positioning ppt
Product positioning pptAsraful Islam Rayhan
 
International Promotions
International PromotionsInternational Promotions
International PromotionsWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
 

Recommended

Global marketing
Global marketingGlobal marketing
Global marketingsai precious
 
Global Marketing
Global Marketing Global Marketing
Global Marketing Surendher Emrose
 
Global Marketing
Global MarketingGlobal Marketing
Global MarketingAmritanshu Mehra
 
CHAPTER 2 Marketing Management
CHAPTER 2 Marketing ManagementCHAPTER 2 Marketing Management
CHAPTER 2 Marketing ManagementPeleZain
 
International marketing research
International marketing researchInternational marketing research
International marketing researchgyaanmasti
 
INTERNATIONAL MARKETING
INTERNATIONAL MARKETINGINTERNATIONAL MARKETING
INTERNATIONAL MARKETINGDr Vikas Gautam
 
Product positioning ppt
Product positioning pptProduct positioning ppt
Product positioning pptAsraful Islam Rayhan
 
International Promotions
International PromotionsInternational Promotions
International PromotionsWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
 
Positioning strategies in marketing
Positioning strategies in marketingPositioning strategies in marketing
Positioning strategies in marketingAnu Damodaran
 
Chapter 1 introduction to marketing present
Chapter 1 introduction to marketing presentChapter 1 introduction to marketing present
Chapter 1 introduction to marketing presentAin Omar
 
Global business environment
Global business environmentGlobal business environment
Global business environmentRajThakuri
 
Business Portfolio Analysis
Business Portfolio AnalysisBusiness Portfolio Analysis
Business Portfolio AnalysisProf.(Dr.) Nitin Zaware
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing EnvironmentGayatri Iyer
 
Chapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer BehaviorChapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer BehaviorAvinash Kumar
 
Marketing Mix - Place
Marketing Mix - PlaceMarketing Mix - Place
Marketing Mix - Placetutor2u
 
Global marketing
Global marketingGlobal marketing
Global marketinggyaanmasti
 
Market Segmentation PPT
Market Segmentation PPTMarket Segmentation PPT
Market Segmentation PPTDr. Durgaprasad Navulla
 
International Business Management unit 1 introduction
International Business Management unit 1 introductionInternational Business Management unit 1 introduction
International Business Management unit 1 introductionGanesha Pandian
 
International Business
International BusinessInternational Business
International BusinessAtif Ghayas
 
Pestle analysis
Pestle analysisPestle analysis
Pestle analysisSelman Ay
 
International Marketing Management - Introduction
International Marketing Management - IntroductionInternational Marketing Management - Introduction
International Marketing Management - IntroductionSOMASUNDARAM T
 
Standardization and customization
Standardization and customizationStandardization and customization
Standardization and customizationYASHADA, Pune
 
Marketing mix promotion
Marketing mix promotionMarketing mix promotion
Marketing mix promotionViệt Hoàng Dương
 
Market segmentation
Market segmentationMarket segmentation
Market segmentationSMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
 
01. introduction to marketing (2019)
01. introduction to marketing (2019)01. introduction to marketing (2019)
01. introduction to marketing (2019)moladad2
 
Evaluation and control of marketing effort
Evaluation and control of marketing effortEvaluation and control of marketing effort
Evaluation and control of marketing effortzailunnito
 
Marketing information systems and marketing research
Marketing information systems and marketing researchMarketing information systems and marketing research
Marketing information systems and marketing researchDr. J. Jayapradha Varma
 
Product standardization vs adaptation
Product standardization vs adaptationProduct standardization vs adaptation
Product standardization vs adaptationNeetikaRao1
 
Global marketing
Global marketingGlobal marketing
Global marketingshr3k1090
 
The 3 Steps to a Successful Statement of Work
The 3 Steps to a Successful Statement of WorkThe 3 Steps to a Successful Statement of Work
The 3 Steps to a Successful Statement of WorkMBO Partners
 

More Related Content

What's hot

Positioning strategies in marketing
Positioning strategies in marketingPositioning strategies in marketing
Positioning strategies in marketingAnu Damodaran
 
Chapter 1 introduction to marketing present
Chapter 1 introduction to marketing presentChapter 1 introduction to marketing present
Chapter 1 introduction to marketing presentAin Omar
 
Global business environment
Global business environmentGlobal business environment
Global business environmentRajThakuri
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing EnvironmentGayatri Iyer
 
Chapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer BehaviorChapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer BehaviorAvinash Kumar
 
Marketing Mix - Place
Marketing Mix - PlaceMarketing Mix - Place
Marketing Mix - Placetutor2u
 
Global marketing
Global marketingGlobal marketing
Global marketinggyaanmasti
 
International Business Management unit 1 introduction
International Business Management unit 1 introductionInternational Business Management unit 1 introduction
International Business Management unit 1 introductionGanesha Pandian
 
International Business
International BusinessInternational Business
International BusinessAtif Ghayas
 
Pestle analysis
Pestle analysisPestle analysis
Pestle analysisSelman Ay
 
International Marketing Management - Introduction
International Marketing Management - IntroductionInternational Marketing Management - Introduction
International Marketing Management - IntroductionSOMASUNDARAM T
 
Standardization and customization
Standardization and customizationStandardization and customization
Standardization and customizationYASHADA, Pune
 
01. introduction to marketing (2019)
01. introduction to marketing (2019)01. introduction to marketing (2019)
01. introduction to marketing (2019)moladad2
 
Evaluation and control of marketing effort
Evaluation and control of marketing effortEvaluation and control of marketing effort
Evaluation and control of marketing effortzailunnito
 
Marketing information systems and marketing research
Marketing information systems and marketing researchMarketing information systems and marketing research
Marketing information systems and marketing researchDr. J. Jayapradha Varma
 
Product standardization vs adaptation
Product standardization vs adaptationProduct standardization vs adaptation
Product standardization vs adaptationNeetikaRao1
 

What's hot (20)

Positioning strategies in marketing
Positioning strategies in marketingPositioning strategies in marketing
Positioning strategies in marketing
 
Chapter 1 introduction to marketing present
Chapter 1 introduction to marketing presentChapter 1 introduction to marketing present
Chapter 1 introduction to marketing present
 
Global business environment
Global business environmentGlobal business environment
Global business environment
 
Business Portfolio Analysis
Business Portfolio AnalysisBusiness Portfolio Analysis
Business Portfolio Analysis
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
 
Chapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer BehaviorChapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer Behavior
 
Marketing Mix - Place
Marketing Mix - PlaceMarketing Mix - Place
Marketing Mix - Place
 
Global marketing
Global marketingGlobal marketing
Global marketing
 
Market Segmentation PPT
Market Segmentation PPTMarket Segmentation PPT
Market Segmentation PPT
 
International Business Management unit 1 introduction
International Business Management unit 1 introductionInternational Business Management unit 1 introduction
International Business Management unit 1 introduction
 
International Business
International BusinessInternational Business
International Business
 
Pestle analysis
Pestle analysisPestle analysis
Pestle analysis
 
International Marketing Management - Introduction
International Marketing Management - IntroductionInternational Marketing Management - Introduction
International Marketing Management - Introduction
 
Standardization and customization
Standardization and customizationStandardization and customization
Standardization and customization
 
Marketing mix promotion
Marketing mix promotionMarketing mix promotion
Marketing mix promotion
 
Market segmentation
Market segmentationMarket segmentation
Market segmentation
 
01. introduction to marketing (2019)
01. introduction to marketing (2019)01. introduction to marketing (2019)
01. introduction to marketing (2019)
 
Evaluation and control of marketing effort
Evaluation and control of marketing effortEvaluation and control of marketing effort
Evaluation and control of marketing effort
 
Marketing information systems and marketing research
Marketing information systems and marketing researchMarketing information systems and marketing research
Marketing information systems and marketing research
 
Product standardization vs adaptation
Product standardization vs adaptationProduct standardization vs adaptation
Product standardization vs adaptation
 

Viewers also liked

Global marketing
Global marketingGlobal marketing
Global marketingshr3k1090
 
The 3 Steps to a Successful Statement of Work
The 3 Steps to a Successful Statement of WorkThe 3 Steps to a Successful Statement of Work
The 3 Steps to a Successful Statement of WorkMBO Partners
 
Global marketing-strategies-1226141468587718-9
Global marketing-strategies-1226141468587718-9Global marketing-strategies-1226141468587718-9
Global marketing-strategies-1226141468587718-9Devi Priya
 
NorCal BMA: Sales Leads Roundtable: Maximize Leads Oct 2011
NorCal BMA: Sales Leads Roundtable: Maximize Leads Oct 2011NorCal BMA: Sales Leads Roundtable: Maximize Leads Oct 2011
NorCal BMA: Sales Leads Roundtable: Maximize Leads Oct 2011Tony Harris
 
CBBA Sellers Presentation
CBBA Sellers PresentationCBBA Sellers Presentation
CBBA Sellers PresentationPaul Saah
 
NorCal BMA Sales Leads Roundtable - 5 Strategies to Maximize Sales Leads
NorCal BMA Sales Leads Roundtable - 5 Strategies to Maximize Sales LeadsNorCal BMA Sales Leads Roundtable - 5 Strategies to Maximize Sales Leads
NorCal BMA Sales Leads Roundtable - 5 Strategies to Maximize Sales LeadsTony Harris
 
Ppt 1 intro international marketing
Ppt 1 intro international marketingPpt 1 intro international marketing
Ppt 1 intro international marketingsarvanichandana
 
Net Promoter Score - A 10 Slide Introduction
Net Promoter Score - A 10 Slide IntroductionNet Promoter Score - A 10 Slide Introduction
Net Promoter Score - A 10 Slide IntroductionGenroe
 
Venture capital
Venture capital Venture capital
Venture capital Omkar More
 
The scope and challenge of international marketing
The scope and challenge of international marketingThe scope and challenge of international marketing
The scope and challenge of international marketingluispachon
 
Portfolio Analysis
Portfolio AnalysisPortfolio Analysis
Portfolio AnalysisShirish Beke
 
Marketing warfare
Marketing warfareMarketing warfare
Marketing warfareSantosh JK
 

Viewers also liked (20)

Global marketing
Global marketingGlobal marketing
Global marketing
 
The 3 Steps to a Successful Statement of Work
The 3 Steps to a Successful Statement of WorkThe 3 Steps to a Successful Statement of Work
The 3 Steps to a Successful Statement of Work
 
Statement of-work
Statement of-workStatement of-work
Statement of-work
 
Global marketing-strategies-1226141468587718-9
Global marketing-strategies-1226141468587718-9Global marketing-strategies-1226141468587718-9
Global marketing-strategies-1226141468587718-9
 
NorCal BMA: Sales Leads Roundtable: Maximize Leads Oct 2011
NorCal BMA: Sales Leads Roundtable: Maximize Leads Oct 2011NorCal BMA: Sales Leads Roundtable: Maximize Leads Oct 2011
NorCal BMA: Sales Leads Roundtable: Maximize Leads Oct 2011
 
Social Selling Roadshow - Dallas
Social Selling Roadshow - DallasSocial Selling Roadshow - Dallas
Social Selling Roadshow - Dallas
 
CBBA Sellers Presentation
CBBA Sellers PresentationCBBA Sellers Presentation
CBBA Sellers Presentation
 
NorCal BMA Sales Leads Roundtable - 5 Strategies to Maximize Sales Leads
NorCal BMA Sales Leads Roundtable - 5 Strategies to Maximize Sales LeadsNorCal BMA Sales Leads Roundtable - 5 Strategies to Maximize Sales Leads
NorCal BMA Sales Leads Roundtable - 5 Strategies to Maximize Sales Leads
 
Game theory
Game theoryGame theory
Game theory
 
Snyder's-Lance Book
Snyder's-Lance BookSnyder's-Lance Book
Snyder's-Lance Book
 
Global Marketing
Global MarketingGlobal Marketing
Global Marketing
 
Ppt 1 intro international marketing
Ppt 1 intro international marketingPpt 1 intro international marketing
Ppt 1 intro international marketing
 
Net Promoter Score - A 10 Slide Introduction
Net Promoter Score - A 10 Slide IntroductionNet Promoter Score - A 10 Slide Introduction
Net Promoter Score - A 10 Slide Introduction
 
Venture capital
Venture capital Venture capital
Venture capital
 
Consumer decision making process
Consumer decision making process Consumer decision making process
Consumer decision making process
 
Marketing warfare
Marketing warfareMarketing warfare
Marketing warfare
 
The scope and challenge of international marketing
The scope and challenge of international marketingThe scope and challenge of international marketing
The scope and challenge of international marketing
 
Portfolio Analysis
Portfolio AnalysisPortfolio Analysis
Portfolio Analysis
 
Marketing Warfare
Marketing WarfareMarketing Warfare
Marketing Warfare
 
Marketing warfare
Marketing warfareMarketing warfare
Marketing warfare
 

Similar to Global Marketing

Global marketing
Global marketingGlobal marketing
Global marketingAsem Khan
 
Global marketing
Global marketingGlobal marketing
Global marketingarn-ram
 
10- International Marketing.ppt
10- International Marketing.ppt10- International Marketing.ppt
10- International Marketing.pptRipujoyBose1
 
International Business and Marketing
International Business and Marketing International Business and Marketing
International Business and Marketing Qamar Farooq
 
The international marketing environment
The international marketing environmentThe international marketing environment
The international marketing environmentAshwin Didolkar
 
Top 10 Problems Faced by International MarketingInternational ma.docx
Top 10 Problems Faced by International MarketingInternational ma.docxTop 10 Problems Faced by International MarketingInternational ma.docx
Top 10 Problems Faced by International MarketingInternational ma.docxjuliennehar
 
Business in a global environment
Business in a global environmentBusiness in a global environment
Business in a global environmentAyeCho26
 
SMU Solved Assignment MK0018
SMU Solved Assignment MK0018SMU Solved Assignment MK0018
SMU Solved Assignment MK0018Revlon
 

Similar to Global Marketing (20)

Global marketing
Global marketingGlobal marketing
Global marketing
 
Imm 4th sem notes
Imm 4th sem notesImm 4th sem notes
Imm 4th sem notes
 
Global marketing
Global marketingGlobal marketing
Global marketing
 
Chap001
Chap001Chap001
Chap001
 
International marketing
International marketingInternational marketing
International marketing
 
10- International Marketing.ppt
10- International Marketing.ppt10- International Marketing.ppt
10- International Marketing.ppt
 
1. Imnt Mkting
1. Imnt Mkting1. Imnt Mkting
1. Imnt Mkting
 
L1 new
L1 newL1 new
L1 new
 
International Business and Marketing
International Business and Marketing International Business and Marketing
International Business and Marketing
 
The international marketing environment
The international marketing environmentThe international marketing environment
The international marketing environment
 
Globalisation ppt 2
Globalisation ppt 2Globalisation ppt 2
Globalisation ppt 2
 
Top 10 Problems Faced by International MarketingInternational ma.docx
Top 10 Problems Faced by International MarketingInternational ma.docxTop 10 Problems Faced by International MarketingInternational ma.docx
Top 10 Problems Faced by International MarketingInternational ma.docx
 
IB unit 4.pptx
IB unit 4.pptxIB unit 4.pptx
IB unit 4.pptx
 
IB 1.ppt
IB 1.pptIB 1.ppt
IB 1.ppt
 
IB PPT.pptx
IB PPT.pptxIB PPT.pptx
IB PPT.pptx
 
Business in a global environment
Business in a global environmentBusiness in a global environment
Business in a global environment
 
Globalisation
GlobalisationGlobalisation
Globalisation
 
Ch.1 rmj
Ch.1 rmjCh.1 rmj
Ch.1 rmj
 
SMU Solved Assignment MK0018
SMU Solved Assignment MK0018SMU Solved Assignment MK0018
SMU Solved Assignment MK0018
 
4604455
46044554604455
4604455
 

Recently uploaded

Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsGOKUL JS
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 

Recently uploaded (20)

Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebs
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 

Global Marketing