2. PR & Marketing Approach
• maintaining online reputation :
• Keep the blog up to date
• Update Social network pages
• Online travellers reviews (trip advisor …)
• Highlights the fact that they own more than 1 hotel
• Communicate more about their events
• Customers reviews follow up
• Redesign their website, make it more attractive, because there is no
information about the group, the hotel, the rooms…
• 360 visit of the hotel
3. SOLUTIONS
• Mobile App
• Create an efficient mobile application
• Where we can book rooms or make other reservations
• Post reviews everyday or every weeks
• QPI calculation ( quality penetration index ) in order the measure quality
scores
• Be more present on the online community
• Pinterest
• Foursquare
• …
• Communicate about the Plazza Group to which it belong to
• Website : Booking engine optimization (difficult to find where to book a
room)
4. Conclusion
• They really need to work on their website, it is not attractive at all
and it doesn’t represent the hotel style.
• The website is also not well arrange it is very difficult to join the
page to book a room, plus you can’t make reservation for the
restaurant of the hotel
• We notice also that there are no information about the history of
the hotel and the group in which it belong to
