These are the slides from my presentation to Michael Couch's Pittsburgh group.

1. Advanced Internet Presence
Create instant credibility on the web
Leverage the web to deliver value
Attract customers with Internet marketing gravity
Blogs, bogs and fogs
Presented to Attendees of Michael Couch’s Group
Pittsburgh
January 29, 2009
Chad Barr
President
CB Software Systems, Inc.
www.cbsoftware.com
chad@cbsoftware.com

2. Top 6 Web Sites Mistakes
and examples of what not to do
1. Ineffective, non-engaging
2. Lack of trust and credibility
3. No one knows about you or your site
4. Poor navigation, design, flash and intrusive popups
5. Stagnant content and no perceived value
6. Lack of Testing

3. Clear design and navigation BUT:
Too much text on home no margins
Not engaging
No perceived value
All pages “coming soon”
Broken Links
WIIFM?

4. Coming soon example

5. From Home page
click on Search

6. Intrusive popup

7. How is it that I get no orders?
Broken “Order Now” hyperlink.
Poor Testing

8. Anthony Robbins - Example of bad flash pages
and Intrusive automatic music / sound

9. Placing an order from
a company specializing in
security - See next slide

10. And the page is not secured

11. Have you Googled yourself?
Do you Yahoo?
I could not find some of the
featured speakers while
doing a Google search!

12. Good example of Google alert letting me know
that Linda Popky referenced one of my blog
articles on her blog - Thank you Linda.

13. Interesting articles
I think I’ll click and read

14. All article links from
previous page are
broken

15. Avoid Under construction or
Coming soon
Most site I visit have these
messages for weeks, months and
sometimes years!

16. Example of no alerts for PDF
downloads

17. Outdated content
Featured event of 7/15/07
still displays on 3/8/08

18. Are there people who are actually
reading this stuff?
But Wait! There is more.

19. Why have a web site at all?
What are your site key objectives?
• Increase business and gain new clients
• Improve your image, brand and credibility
• Make it easier to do business with you
• Create an easy way to deliver powerful content to
your audience

20. How to create instant credibility and deliver value

22. Email Signature example

23. Sample discussion with a
prospect, asking about
the elements of a
successful web site and
how to sell on the
Internet. The next
several slides are
examples of how I
deliver value, create
credibility and take them
through our web site in a
matter of just a couple of
minutes.
I first ask if they have
access to the Internet
and then take them to
my home page.

24. On the previous page, I
have them click on the
“E-Newsletter & Article
Archive” tab and when
they are on this page I
point their attention to
7th article from the top
and the 6th article from
the bottom.

25. I have them click on both
hyperlinks to display the
articles in order to
provide instant value and
gain credibility.

26. Sample of the second
article.

27. I then take them to our
home page, and then
have them click on the
“read more testimonials”
hyperlink on the bottom
left. This screen then
comes up which displays
Patricia Fripp terrific
video testimonial
followed by our many
clients’ written
testimonials.
My preferred method is
to display the one or two
most powerful lines from
the testimonial and allow
the visitor to click on
“read the actual
testimonial letter” which
display the actual
scanned letter from our
clients. This adds
tremendous credibility.

29. I then have them click on
the actual letter received
from Alan Weiss to gain
additional credibility.

30. When clicking on the
“About Us” tab, I have
them click on “Typical
Client Results” which
displays this page. It not
only displays the
outcome and results our
clients received by
working with us, it also
displays the actual
testimonial sentence
followed by the scanned
letter hyperlink which
substantiates and proves
the claim.
I then use another
example by having them
click on the bottom
hyperlink to see Nancy
MacKay scanned
testimonial.

31. Alcera Consulting home
page BEFORE working
with us.

32. Alcera Consulting home
page AFTER working
with us.

33. Kim Wilkerson home
page BEFORE working
with us.

34. Kim Wilkerson home
page AFTER working
with us.

35. HR Value home page
BEFORE working with us.

36. HR Value home page
AFTER working with us.

37. ManagementPro BEFORE
working with us.

38. After

39. Bates Communications
home page BEFORE
working with us.

40. Bates Communications
home page AFTER
working with us.

41. Great use of effective
video

42. Alan Weiss - Summit
Consulting before

43. Alan Weiss - Summit
Consulting after and in
progress

44. Alan & the Gang brand
new site I am launching
with Alan shortly

45. And just before I finish
my “Internet Tour” with
the prospect to deliver
value, gain credibility and
answer questions, I take
them to the page that
allows them to get my
free e-Book in PDF
format.

46. Skype
Using Skype to communicate
with clients domestically and
internationally

47. Using Skype for video chat
between Chad in Ohio and
Michael in Australia

48. Using Sthe Flip Video to record
clients’ video testimonials

49. Components of a successful site
“The web is the ultimate
1. “In your face” effective, clear design and repository of highly
navigation with a strong value qualified content.”
proposition / tag line. Highway
billboard
2. Provide value / be useful - Articles, white
Calls to action:
papers, products ...
3. “Don’t make me think”
• Contact us (call /email / fax)
4. Passive income products and services
• Sign up today
5. Secured shopping
• Click here (most popular)
6. Easy way to contact you
• Join our mailing list
7. Strong calls to action on each page
• Purchase product / service
8. Focus on clients’ results & successes
• Get your copy today
9. Testimonials, Case studies
• Learn more
10. Incentives and registration to your
• Take survey
newsletter
• Join our online forum
11. Ability to search your own site
• Download article / white
12. Highway billboard home page concept -
paper / CD
big Blocks and above the fold
• Request consultation /
13. WIIFM?
brochure
14. Less is more - reduce the blah factor
• Refer site / article to a friend
15. Newsletters
• Print friendly option
16. Evolution
17. And your email signature of course

50. Examples of clean design
Less is more
Creative
Engaging
Strong calls to action

51. Example of good use of the
Value Proposition
And good use of typical client
results with matching
testimonials for credibility
Great video
testimonial
Big blocks
promoting
the most
Less is more important
and simple areas of focus
and clear
navigation

52. Good example of providing value through articles
with built-in search capability and articles
organized by main topic areas.

53. More examples of providing value

54. Passive income products:
Books, CDs, eBooks, TCs
Videos, Audio, Checklists, Surveys, Forums ...

55. Passive income and great value

56. Good examples of providing services
and utilizing testimonials
Mentoring, coaching, consulting, workshops,
speaking, retainers ...

57. Example of good secured page
URL starts with https://
and bottom right key lock symbol

58. Example of good contact page
Also, email is not open to spam

59. Examples of prospects web inquiries
submitted from our previous contact page

60. Ability to register to free
newsletter and special
resources
on all pages
Good value proposition
Calls to action all over
the page
Big blocks design
concept
Address at bottom of each
page
for easy contact
Search capability and
Sitemap
Free value Articles
testimonials

61. Provide free value but
capture their email address

62. Creating a community
Blogs and Online Forums

65. Great example of providing value and utilizing
podcasts online.

66. Great example of providing value and utilizing
videos online.

67. More value.

68. Using Flip Video to record
content and immediately upload
to the blog.
http://www.contrarianconsulting.com/live-from-the-million-dollar-consulting%c2%ae-college-still-continues/

69. Using podcasts to deliver value
http://www.contrarianconsulting.com/when-fools-walk-in-business-walks-out/

70. More examples of flip video
used to record clients’
testimonials
http://www.chadbarr.com/advanced-internet-presence-presentation/

71. Example of the flip video client
testimonial

72. Share exciting stories and
pictures on your blog

73. Creating communities
Strengthen your brand
Passive income

74. Deliver value and enable
your clients to share

76. Creating internet marketing gravity
• Web site
• Content - Articles, White papers, case studies, Testimonials, Surveys, Check
lists
• Products and Services
• Search Engines Optimization (SEO) & Pay-Per-Click
• Newsletters www.cbsoftware.com/8tips
• Banners and links
• Link exchange
• Email signature, business card, voice mail, verbal, paperwork
• Forums and message boards
• e-commerce and e-business
• Blogs
• Search within your site
• Press release
• Podcast
• Videos

77. If you aren’t taking your site seriously, why should others?

78. Touch the hearts of your
audience

80. The Fuel for My Business