Arden b. new store concept designed to re-establish the brand identity for a contemperary consumer

2. “fashion is the cloth of the body.
“
architecture is the cloth of the spirit, of the soul.”
rena dumas
developed hermes architectural style

3. Use the current ‘White box’ concept and architecture with existing hardware and bracketing
systems while maintaining the same merchandise strategy throughout the store. Updating the
visual appearance to create a more boutique feel; by use of light, color, upgraded materials
and architectural lines creating an environment that enhances the merchandise presentation
and reflects the brand.

15. bump outs
:All bump outs are symmetrical down both sides of the store.
:The height is reduced to 8.5’.
:They are back lit to further “pop” them away from the back wall and draw more attention to the merchandise.
:Bump outs are white lacquer to aid in the contrast of the flat Trail Print wall paint.
:The existing bracket systems are used but switched to shiny chrome.
:The shelves are white lacquer, 3” thick and come in 3 different lengths: 2’,4’, and 8’.
mirrors
:Floor to ceiling mirrors are located between all bump outs (with exception of sections containing floating glass
walls). They are free standing and use the same bracket system as the floating glass wall in the drive aisle and
are back lit.

16. ceiling
:Lower the entire height to 12’.
:Drive aisle ceiling soffit is the same width as the tile in the
drive aisle, the cash wrap lit wall and front entrance
doors.
:The soffit is 10’ high and back lit to create further
contrast. The soffit is white lacquer to match the bump
outs and fixtures.
:The ceiling on either side of the soffit is painted Trail Print
and match the side walls.
floors
:The flooring is 2 different materials and colors to delineate
between the drive aisle and side 1 and side 2.
:Drive Aisle- Existing ceramic charcoal tile.
:Sides- White honed marble with black veining.

17. glass cage walls
:Have aluminum based grey tint to give a slight mirror reflection.
:A free standing floor to ceiling chrome cage will be in front of the glass walls.
This allows the stores to merchandise as a 2 column wall with the existing
bracketing system.
:The floating glass walls will be aligned with the free standing wall in the window
creating “rooms” within the store.
:Glass walls will flank either side of the light wall on both sides of the store.

19. windows
:The free standing wall in both windows will be centered and feature Arden B. marketing.
:The front of the free standing wall will be a light box containing Arden B. marketing images.
:Both windows will support 3 mannequins.
:A grid system will be installed for hanging props.

20. windows
:The back of the free standing wall will be installed with standards to be
merchandised as a 2 column wall.

21. entrance platform
:A free standing “floating” glass panel will have Arden B. marketing projected onto the glass. (3M product is
used to create this effect.)
:Projection will allow for optimum versatility. The Arden B entrance will come to life with fashion shows,
commercials and still frame marketing images.
:The glass can also be used in conjunction with transparent cling to coincide with the light wall marketing
strategy.
:3 mannequins on individual risers will support the entrance platform.

22. light walls
:The light walls will remain in the center of the store.
:The light walls are an ‘essential part’ of our marketing
campaign and will hold a dual purpose of marketing and
merchandising.
:The marketing will consist of a transparent cling that is back lit from
the wall.
:All framework for the light wall will be constructed from chrome.

23. light walls
:A light wall will be a backdrop to the cash wrap.
:It will be the width of the drive aisle, cash wrap and lowered ceiling drive aisle soffit.
:The wall will only feature the latest Arden B. marketing.
cash wrap
:Computer screen will be built into the cash wrap under glass.
:Everything is hidden from customers.
:Constructed of white lacquer.
:Same width as drive aisle floor tile, light wall behind cash wrap, and drive aisle ceiling soffit.

24. merchandising
:The objective of our merchandising is to maximize our wall presentations by double hanging tops and bottoms
as outfits either as faceouts or stock bars. Maximizing our wall presentations will lighten the amount of
merchandise on the floor creating a more spacious, boutique feel.
:Double hanging all the way across the bump outs will eliminate the need for wall props and maintains focus on
the merchandise.
:More faceouts will increase the amount of merchandise and outfits seen by the customer.