"Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

www.hitachiconsulting.com

Green IT Cloud Summit 2012 Washington, D.C, April 18,
Sheraton Premier, Tysons Corner
http://www.greenitsummit.org/summit/

Cloud Service
Broker Model
Sustainable Governance
for Efficient Cloud Utilization
Chad M. Lawler, Ph.D.
Director, Consulting Services
www.hitachiconsulting.com/cloud/ Cloud Computing
U.S. Strategic Technology Solutions
April 2012
© Copyright 2012 Hitachi Consulting

Introduction - Cloud Strategic Advisor - Chad Lawler, Ph.D.

 Dr. Lawler leads Hitachi’s Cloud Practice as Director of Consulting,
Cloud Computing.
 Worked with leading cloud companies to help improve their offerings and is a
recognized expert in the field of cloud computing, proving strategic cloud advisory
services for clients
 Presented at numerous academic and business conferences on cloud computing,
disaster tolerant computing and business continuity.
 Led global cloud computing and enterprise architecture initiatives driving strategy
and transformation Dr. Chad M. Lawler, Ph.D.
Director, Consulting Services,
 Has helped numerous enterprise companies leverage cloud computing for Cloud Computing
strategic advantage, innovation and cost savings chad.lawler@hitachiconsulting.com
www.linkedin.com/in/chadmlawler
 16 years of experience in IT leadership as a change agent, thought leader and www.cardcloud.com/chadlawler
new technology business developer, with business acumen in strategic executive www.hitachiconsulting.com/cloud

management, IT transformation and business development, and consulting
experience from technology, energy and banking sectors
 Holds a Ph.D. in Information Engineering and Management from SMU in Dallas,
TX, where he conducted research in the area of disaster tolerant cloud computing
 Holds a M.S. from SMU and a B.S. in Business and Information Systems from The
University of Texas at Arlington, is a certified TOGAF Enterprise Architect and has
numerous industry technical certifications


What is Cloud Computing…Really…???

“A standardized IT capability Cloud Computing is arising from a growing
“Cloud is a way of using
(services, software, or set of extremely efficient, massively 2
technology, not a technology in
infrastructure) delivered via the scalable multi-tenant data centers offering
itself – it's a self-service, on-
Internet in a pay-per-use and organizations an alternative way of building,
demand pay-per-use model.”
self-service way.” deploying and selling IT services at a
– The 451 Group
- Forrester significantly lower price point. Customers
pay for these services on a pay as you go,
usage based model that ramps as you grow.
“Cloud computing is an online - OpenCrowd
delivery method for
applications and IT resources, “an emerging IT development,
including processing power, deployment and delivery
capacity, memory, hosting and model, enabling real-time delivery
servers” of products, services and solutions
- Deloitte over the Internet”
- IDC
“…a style of computing in which “Cloud Computing is a model for enabling
massively scalable IT-enabled “a dynamically scalable, ubiquitous, convenient, on-demand network
capabilities are delivered as a virtualized information services access to a shared pool of configurable
service to external customers delivered on demand over the computing resources (e.g., networks, servers,
using Internet technologies Internet with multitenant storage, applications, and services) that can
where services are tracked with capability, service-level be rapidly provisioned and released with
usage metrics to enable agreements (SLAs) and usage- minimal management effort or service
multiple deployment models” based pricing.” provider interaction.”
- Gartner - Yankee Group - NIST


Cloud Computing Is Not a New Technology

“Cloud is a way of using technology, not a technology in
itself – it's a self-service, on-demand, pay-per-use
model. Consolidation, virtualization and automation strategies
will be the catalysts behind cloud adoption.”
– The 451 Group

Cloud is a New Delivery Model for
consuming computing resources in a
metered utility fashion that is all about agility,
meeting business demand and the
economics of IT costs


What Is & Is Not Cloud

• Virtualization • Managed Hosting
• Mobility • Private Environment

+ •
•
•
•
Multi-tenancy
Internet Web Service
High CapEx Upfront Cost
Traditional License Model
•
•
•
•
Web Farm
Location Dependence
Dynamic Provisioning
Web Site
= X
/
Technology Enablers Cloud

+
1) Pay-Per-Use Metered Billing (Pay Only for What you Use)
2) Reduced Upfront Capital Expenditure
1) Dynamic scale up/down
=
3) On-Demand, Rapid, Dynamic Scalability Up & Down
4) Dynamic Provisioning & Process Automation
5)
2) Self-service
Multitenant with Network Access
6) 3) Pay-per-use
Standard Web Services APIs for Integration
7) Self-Service Portal for End Users
Cloud
Cloud Characteristics

Cloud Service Delivery - The Cloud Stack

What makes “Cloud”, Actually Cloud

SaaS providers:
Salesforce.com ,
Microsoft Office 365,
Navisite, Microsoft
Dynamics CRM,
ORACLE CRM On
Demand, daas.com,
Google Apps

PaaS providers:
Microsoft Azure, Google
App Engine, Force.com,
VMForce, Heroku
Makara/openshift.redhat

IaaS providers:
Amazon Web Services,
GoGrid, Opsource
Rackspace
Terremark/Verizon
CenturyLink/Savvis
AT&T, IBM, Dell,
Flexiant, Joyent, Elastic
Hosts, Softlayer


Beyond the Hype - Cloud is Changing Business & IT


The IT Problem

 Business Needs
− Speed IT Cannot Meet
− Flexibility Business Expectations
− Lower costs
− Reliability
− Low risk
 IT Response
− Figure out what’s
being asked
− Manual provisioning
− No coordination
− Limited flexibility
− Reactive


Beyond the Hype - Cloud is Changing Business & IT

Your Business

Business and End
Users
Circumventing IT

Your IT
IaaS PaaS SaaS

Services
Providers

© Copyright 2012 Hitachi Consulting 8

Beyond Hype - Cloud is Changing Business & IT

 IT Service Use is Changing
User behavior is changing the way IT organizations purchase & use IT services
Any end user with a credit card can quickly provision new services
Users take easiest, quickest, lowest-cost path to services that rapidly meet needs

 Cloud Challenges Traditional IT
Internal IT is often slow to deploy & cumbersome, with manual approvals/delays
End users are going around IT organizations directly to cloud service providers

 Cloud is Causing Internal IT to Evolve
Cloud increases competition between internal IT & external cloud providers
IT being forced to compete with public cloud services
Provide services that are competitive & similar to cloud
IT must function as a cloud service provider with similar technology & automation


Addressing Cloud Complexity

 Enterprise Cloud Model is a Multi-Source Hybrid Mix
Mix of public-private cloud services from multiple, different cloud providers
With the cloud comes increased complexities, Disruptive for both business & IT
Increased need for integration, aggregation, automation, customization

 Cloud is Complicating IT Service Delivery
Cloud is enabling business transformation, but complicating IT service delivery
Cloud is agile, but managing cloud complexity requires effort & expert resources
Focus on Delivery Speed, switch from legacy solution lifecycles to cloud delivery

 Cloud is Changing the CIO Role
IT must change to function similar to cloud a provider & use external providers
Must evolve IT service delivery/support & human capital to integrate with cloud
IT focus shifts from managing IT to services, clouds, outsourcers & relationships


Cloud Complexities are Barriers to Business Value

Your Business Cloud Complexities & Barriers -> Optimized Enterprise
Cloud Environment
Inhibiting Cloud Business Value

Consumers

Cloud Ecosystem

Cloud Complexities & Challenges
Adoption, Integration, Multi-Hybrid Cloud,
Aggregation, Customization, On-Boarding,
IaaS PaaS SaaS Sourcing, Procurement

Services
Providers SLAs, Performance, Availability, Scaling, Security,
Management, Lock-In, Billing, Cost Control,
Governance


Addressing Cloud Complexity - You Need a Plan & Approach

 Barriers to Cloud Cost Savings
 Substantial potential for cost savings and IT agility
 Complexities in solution, cost, long-term TCO & cost control
 But significant barriers to achieving actual long term cost reductions

 Traditional IT Approach Challenges
 Challenges with traditional approach for datacenter & application design/management
 Challenges to the traditional business model for consuming IT services and infrastructure

 Governance & Organizational Impacts
 Complex challenges in centralizing governance control of cloud service use
 Impact on the culture and business processes with a push for adoption of new solutions

 Cloud Requires More than Just Technology & Platform Migration
 It requires a common platform across providers to design, build and operate a solution
 With a single point of accountability & transparency to enable successful cloud transition


Beyond Hype - Cloud is Challenging Business & IT

Business Case

Legal & Regulatory

?
Security Risks

Uncertainty &
Disruption

Integration, Migration
& Transition

Cloud Application How to Achieve Faster/Better/
Development Cheaper in the cloud?
Cloud Provider • Cost Savings?
Lock-In
• Faster Agility?
Governance & • More Flexible IT Capability?
Management

SLAs & Application
Performance


Cloud Direction for 2012-2013

 Enterprise Hybrid Cloud Model - Public/Private Multi-Source Mix
 Businesses already negotiating multiple cloud service contracts with different providers
 Using multiple/different cloud services - more contracts, payments, providers to manage
 Businesses need different cloud Services to work together for maximum efficiency & value

 Increased Cloud Consumption with Enterprise Capabilities
 Accelerated IaaS, PaaS & SaaS use with need for more adoption efficiency
 Need for automation, integration, aggregation, governance & control of hybrid cloud
 Lack of Cloud Skills, Resources More Difficult to Find/Acquire, Cloud Talent Gap Grows

 Cloud Brokerage Services
 Market Shifts to Brokers to Solve Cloud Consumption & Complexity Challenges
 Public & Hybrid Cloud Service Broker Integration, On-Boarding, Security & Management
 Without the right approach, cloud can cost more than it will save - complexity prevents value


The New IT Management Landscape - Private, Hybrid & Public Cloud

DATACENTER PRIVATE CLOUD HYBRID CLOUD PUBLIC CLOUD

Next Generation
Datacenter Transition
Hybrid - Public/Private/Virtual
Private Regional Datacenter 1 Regional Datacenter 2
Traditional Data Center Next Generation Datacenter
 On-site Private Cloud IaaS Utility Enterprise Datacenter Public Cloud Datacenter
 On-site Traditional Infrastructure  On-Site + Off-site Utility  Off-site Utility
 Dedicated On-Site Infrastructure
 Dedicated with Limited  Dedicated Infrastructure + Utility  Pay-as-You -Go Consumption
 Internal Application Provisioning
Virtualization  Internal + External Provisioning  External Application Provisioning

IT OPERATIONS + MULTI CLOUD
 Legacy Coexistence with Cloud Migration and Conversion  Selective Outsourcing and Managed services
 Multiple Application Environment  Private, Public and Hybrid Cloud Utilization


Multi-Cloud Management - The Need for Choice and Control

Multi-Cloud Management

Need for Centralization, Standardization & Governance
 Central Self Service  Comparison  Management
 Cloud Service Catalog  Procurement  Billing & Chargeback
 Solution Design  Provisioning  Governance
 Integration  Deployment  TCO Visibility & Cost Control

CIO

IT


Defining a Cloud Service Broker

 Cloud Service Broker
 Implements, integrates, aggregates, customizes cloud services (Gartner)
 Remove cloud complexity and burden of work customers consuming cloud
 Customer do not have to become cloud experts to benefit from cloud
options
 Provides a ‘one stop shop’ for procurement and management of cloud
solutions

 Services A Cloud Broker Provides Source: NIST Cloud Computing Reference Architecture Usage Scenario for Cloud Brokers

 Cloud ecosystem integrator that automate the cloud deployment process
 Enterprise multi-cloud management and integration
 Provides simple & easy access to cloud different solutions on different
platforms
 Integration, sourcing, procurement, management and governance
 Manage SLAs, platforms, management, security, growth planning & cost

 Business Value
 Choice, Control, Savings
 Ease of Cloud Use with a Focus Point for Cloud Services
 Leverage of an Array of Private Cloud & Commercial Cloud Services

Source: Forrester’s Cloud Brokers Mix of Cloud Value Contributions


Cloud Service Broker Goals and Vision

 Vision for Cloud Service Delivery
 Enable new efficient cloud service delivery models
 Empower the CTOs and IT managers as Cloud Service Brokers
 Provide the capability to precisely measure and manage cloud solutions

 Goal for the Cloud Service Broker
 Enable organizations as the central “One-Stop-Shop” Cloud Service Broker
 Brokering customers datacenter infrastructure, private, public and hybrid cloud environments
 Simplify the Cloud for customers and its customers
 Rapidly build and deploy cloud solutions with choice, cost-controls and governance

 Cloud Service Broker Benefits
 Transform traditional IT solutions delivery to maximize the value of cloud
 Enable service Choice, Control, Savings and Integration
 Deploy an automated marketplace for efficient cloud infrastructure sourcing and application services
 Enable rapid provisioning with improved service deployment speed
 Achieve improved cloud infrastructure and application management for lowered TCO


Which Applications, Which Cloud, How to Transition…

Which Applications?
Best Business Value for Cloud
Which Cloud?
Where do you need the most flexibility?
Which applications require scale?
Where do you need to reduce costs? Public Cloud
How Do I Get There?
Where can you gain the most agility? Rapid provisioning, massive scale
Greater elasticity, tightly controlled costs.
Ideal Candidate Applications Also ideal for temporary environments Content Migration
Non-Legacy Application Workloads moved quickly with minimal
Can be virtualized Private Cloud / Hosted Cloud business disruption with cloud services
Content collaboration, & communication Appropriate for higher security needs
Performance Optimization
Email & Web services and applications Enables more control over infrastructure
Optimize cloud solution designs, platform
Enables higher degree of configuration
selection, deployment, procurement,
Ideal Workloads
Hybrid Cloud provisioning, management and governance
On-Off Batch processing, Cyclical or
Unpredictable Best of both Public and Private though the Security & Availability
Uncertain or inconsistent demand potential scale could place a burden on the Select target cloud infrastructure based on
Require rapid provisioning or scalability Private Cloud application and data security and availability
requirements


Cloud Brokerage Services

Cloud Integration, Cloud Vendor 20 Cloud Governance &
Sourcing, Procurement Management Control
Implement Manage Govern

• Goals - Source & Implement • Goals - Manage & Simplify • Goals - Govern & Control
• Improved Cloud Sourcing Options • Cloud Single Point of Ownership • Improved, Governance & Management
• Simplified Procurement & Deployment • Multiple cloud IaaS, PaaS, SaaS solutions • Audit, Request & Approval System
• On-Boarding Orchestration • Aggregated single point of ownership • Cloud Resource Planning & Cost Control
• Cloud Service Provider Comparison • Single relationship across providers • Infrastructure Performance Management
• Procurement, BOM & Order Automation • Contract Management • Cloud Service Demand Trending
• Automated Cloud Solution Execution • Single Source Billing Management • Growth Planning & Projection

Cloud Sourcing Cloud Management Cloud Governance

 Cloud Brokerage Services
 Cloud Integration, Sourcing & Procurement - Sourcing, Selection, Procurement and Deployment to
the Best-Fit Cloud Service Provider Selection, with Automated Service Procurement, Aggregation,
Customization and Integration . Centralized, Orchestrated and Automated Cloud Solutions Templating,
Sourcing, Procurement, Ordering and Purchasing
 Cloud Vendor Management - Centralized, Orchestrated and Automated Cloud Vendor Management
 Cloud Governance and Control - Centralized Cloud Governance, Resource and Cost Controls with
Policies and Approval Processes to Manage Multiple Cloud Environments


Cloud Predictions: Gartner Hype Cycle - Cloud Service Broker Growth


The New IT Landscape & Our Cloud Management Center (CMC)

DATACENTER PRIVATE CLOUD HYBRID CLOUD PUBLIC CLOUD

Next Generation
Datacenter Transition
Hybrid - Public/Private/Virtual
Private Regional Datacenter 1 Regional Datacenter 2
Traditional Data Center Next Generation Datacenter
 On-site Private Cloud IaaS Utility Enterprise Datacenter Public Cloud Datacenter
 On-site Traditional Infrastructure  On-Site + Off-site Utility  Off-site Utility
 Dedicated On-Site Infrastructure
 Dedicated with Limited  Dedicated Infrastructure + Utility  Pay-as-You -Go Consumption
Virtualization  Internal + External Provisioning  External Application Provisioning

IT OPERATIONS + MULTI CLOUD
 Legacy Coexistence with Cloud Migration and Conversion  Selective Outsourcing and Managed services
 Multiple Application Environment  Private, Public and Hybrid Cloud Utilization

CLOUD SERVICE BROKER
 Implements, Integrates, Aggregates & Customizes Multi-Cloud Environment Infrastructures


Cloud Management Center (CMC) Cloud Service Broker Value

 Cloud Service Broker
 Cloud Management Center – Leverages Cloud Service Broker Model
 Enables rapid, integrated and efficient delivery of IaaS, PaaS & SaaS Cloud solutions

 Delivery of Customized Solutions
 Centralized solution for aggregating, customizing, automating IaaS from multiple providers
 Provides a single point of transparency, accountability, sourcing and governance control

 Simplifies the Complexity of the Cloud Service Delivery
 Choice – Solution comparison among public and private cloud IaaS providers with
integrated cloud service delivery and procurement automation.
 Control – Central cloud solution design, automated provisioning and integrated governance
through a 'single pane of glass'.
 Savings – Cloud solution TCO comparison and optimization among multiple cloud
infrastructures to deliver on the lowest-cost cloud solution.


Cloud Service Broker – Hitachi Cloud Management Center

Provide a single point of accountability and transparency enabling cloud services adoption
Simplifies the cloud, delivering an unprecedented degree of cloud service efficiency and control

• Integrates with IaaS Options • Streamlines Automation Process • Automates Cloud Solution Launch

Public IaaS Clouds

SaaS

Mid Market IT PaaS
Organization
Virtual Private
Cloud
Commodity
Iaas
Enterprise IT
Organization

Enterprise
Federal & State IaaS
Government IT
Organizations

Legacy Private
Enterprise Cloud
Datacenter Datacenters
Secure Private
Cloud
Big
Data
Any Private Cloud
with Open APIs


Cloud Management Center (CMC) - Choice, Control, Savings

Choice & Multi-Cloud Integration
Choice & Integration - Integration with Governance & Control
Public/Private IaaS Providers, enabling
choice among IaaS options with full IaaS TCO Visibility &
Single Point of Accountability -
solution comparison and cost analysis
among an array of IaaS providers Central cloud transparency enabling cloud Cost Controls
services adoption service efficiency and
Savvis, Terremark, AWS & GoGrid & control TCO Analysis and Insight - Once
VMware-based cloud are all integrated solutions are designed , solution Total
into CMC at the API level Cloud Service Broker - Empowering Cost of Ownership (TCO) can be easily
you as the CSB for central integration, analyzed and continuously monitored
provisioning, procurement and
Private Cloud Agnostic - Any Private governance for all cloud solutions
Cloud providers can be integrated via Cost Controls - Enables TCO
Application Programming Interfaces (APIs) optimization delivering solutions on the
Standardization - Provides a standard
consumption and governance model for lowest cost platform that meets
Streamlined Automation - Automated private, hybrid & public clouds application, data & security needs along
solutions planning, cost comparison, with ongoing capacity management
deployment, provisioning, procurement & Central Cloud Management &
management Delivery - Moves clients to a complete Cloud End State Optimization -
managed service model with activity and Analytics for the most optimized end state
consumption-based pricing that lower migration cost, standardizes
operations, improve SLAs


CMC Functional Overview - Enabling Cloud Service Broker Control

Application Workload
Enterprise and/or
Portfolio Mid Market Customers

Cloud
Ecosystem BU
AWS, GoGrid
Commodity Operator
Cloud

Command & CIO
Enterprise SAVVIS, Terremark Control
Cloud*
Cloud Solution
VMWare Design (App Arch, CTO/IT
Private vDirector Service Agg & Architects
Cloud Capacity Model)

Sourcing &
Spend Analysis &
Procurement
Security Order Mgmt
Managers
Services Cloud
Cloud VARs Managed Services Dashboards IT Ops
Providers Resource Mgt Managers &
Managed Sys Admins
Services Cloud On boarding,, Managed Services, Market Management,
(Aggregation, Customization, Integration)

Private Clouds

Internal
Data Centers


Cloud Service Broker Process and CMC Functionality

Design Implement Govern

Strategy Design & Source Implement Manage Govern
• Compare applications • Define capacity • Define environments •TCO analysis & financial reports • Monitor resource use
• Identify target infrastructure • Estimate migration ROI • Design architecture layers • CIO dashboards capacity plans • Monitor solution TCO &
• Estimate readiness • Build migration business case • Simulate application architecture • Approve BOM & Terms spending
• Calculate cloud solutions value • Project migration roadmap • Scenario comparison • Submit aggregated orders • Ensure solution compliance
• Select candidate application • Estimate monthly bill of materials • Instantiate and deploy resources • Execute launch & recalibration

CIO’s/CTO’s Cloud Architects System Administrators System Administrators CIO
Cloud Architects IT Sourcing Mgrs App Deployment Mgrs App Deployment Mgrs IT Managers
IT Managers IT Managers Cloud Architects Cloud Architects

Analyze, Model, Design, Configure, Provision, Deploy, Manage, Monitor, Control, Approve,
Scenario Source, Broker Migrate Review Govern
• Automate Solution Analysis • Design Architecture • Provision Virtual Datacenters • Manage Cloud via Dashboards • Governance Enforcement
• Model Cloud Solution • Configure Solutions • Deployment Services & Apps • Cost, Util, Performance, SLA • Alerting Approval Workflow
• Show App Analysis • Broker (Source, Procure, Bill) • Migrate Data & Manage Process • Monitor Cloud Environment • Cost & Resource Policies

Cloud Wizard Cloud Broker Cloud Provisioner Cloud Manager Cloud Governor
• Cloud App Screener • Cloud Broker Across IaaS Clouds • Hybrid IaaS Cloud Provisioning • Monitoring: App & Infrastructure • Alerting
• Portfolio Analyzer • Architecture Designer by App • Automated Provisioning Workflow • System Performance • Approval Workflow
• Transformation Modeler • Solution Configuration • Cloud Infrastructure Deployment • Dashboard: App & Infrastructure • Policy Based
• Roadmap Builder • Sourcing, Procurement, Billing • Optimized App Deployment • IT Cost, Utilization & • Resources Analysis
• Automate Solution Analysis • App Migration Methodology • SLA Dashboards by Application • Cost & QoS Analysis
• Model Cloud Solution • Cloud Config Management • Performance Optimization
• Show App Analysis • Cloud Optimization Analytics


CMC Services in Action - Delivery Approach

Commodity
Iaas
SaaS

Enterprise
IaaS
PaaS

Private
Requirements Input Into CMC Cloud
• Consulting to Gather Needs
• Application Rationalization
• Solution Architecture
• Matching to Best-Fit Cloud
Enterprise Hybrid Cloud
Cloud Ecosystem Integration & Governance

Cloud Assessment
Cloud Brokerage Matching to Cloud Sourcing,
Client Cloud Solution Requirements Best-Fit Cloud Integration, Automation &
• Application & Solution Criteria Platform/Provider from Cloud Procurement
• Solution SLA & Availability Needs Services Catalog
• Performance Requirements
• Infrastructure Architecture Criteria Cloud Applications
• Governance, Approval & Audit Needs Deployment
• Solution Management Requirements Cloud Use Blueprint
• Security & Data Privacy Requirements
Cloud Portfolio Roadmap Cloud Management,
Governance & Control

Public Hybrid Private
Application Rationalization &
Solution Mapping


Optimizing and Delivering Cloud Choice, Control and Savings

 CMC Automates cloud service delivery from multiple providers and empowers you as the
central Cloud Service Broker for your organization, enabling:

Choice - Solution comparison and choice among public
and private cloud IaaS providers with integrated cloud service
delivery and procurement automation.

Control - Central cloud solution design, automated
provisioning and integrated governance through a 'single pane
of glass'.

Savings - Cloud solution TCO comparison and
optimization among multiple cloud infrastructures to deliver on
the lowest-cost cloud solution.


Enabling Cloud Efficiency & Optimization With A Cloud Service Broker

 Enabling Cloud Efficiency & Optimization
 Cloud Service Brokers enable efficient processes for cloud on-boarding & operations
 Helps you use only resources needed, aggregating the best fit cloud providers to ensure optimal use
 Allows more efficient cloud use & provides a platform to make green aspects of cloud more pronounced

 Cloud is More Green
 Large datacenters migrations (5000+ servers) to hybrid cloud results in ~ 50-70% power/cooling reduction
 Cloud utilizes resources more efficiently, uses infrastructure at greater capacity vs. traditional datacenters
 Cloud is more green due to lower power use & less datacenter space wasted, low-utilization infrastructure

 "Green IT” is an Outcome of Operating Optimized
 Efficiency is only possible when hybrid & private clouds are leveraged with optimized operations & control
 Cloud sustainability is a byproduct of optimal cloud use, which Cloud Brokerage Services helps enable
 Hybrid Cloud with public/private multiple-provider mix is the optimal & most efficient cloud model

 Emerging Cloud Ecosystem Integrator Role - Cloud Service Broker
 Provides value by automating cloud adoption processes & improves cloud services efficiency & use
 Helps integrate, source, procure, provision, sustain, manage & govern cloud efficiently
 With service use controls, resource planning, predictive growth analysis, billing & cloud cost controls


Solving Complexity - Simplifying the Cloud

Uncertainty & Evaluate cloud options. Educate & Inform to alleviate uncertainty. Conduct a Proof of
Disruption Concept & Cloud Pilot for a low-risk app. Develop a Cloud Action Plan.

Build a Cloud Portfolio Roadmap with a Business Use Case & Economic Analysis.
Business Case Develop a Cloud Strategy to guide your migration over time.

Cloud Assessment to gather & map all application criteria, including performance,
Legal & Regulatory security, legal & regulatory requirements.

Integration, Migration Cloud Migration & Transition Planning & Cloud Application Deployment for a portfolio
& Transition of applications, securely migrating applications & data to cloud

Cloud Application Cloud Application Development to deliver custom-developed Cloud-Ready
Development Applications based on your application’s requirements

Cloud Provider Cloud Brokerage Services & migration technologies enable cloud integration, vendor
Lock-In selection, sourcing, & procurement capabilities to move to the best-fit cloud.

Establish Security, Governance & Control standards. Deliver Cloud Governance
Governance & Control with a system to help manage multiple cloud platforms. Leverage our security
Management governance framework.
Evaluate & Understand: Application Risk Tolerance, Security Fit, Data Protection, SLA,
Security Risks Business Regulatory requirements. Security is achievable via our security governance
framework.

SLAs & Application Evaluate SLAs & consider application requirements for: performance, availability,
Performance infrastructure & application management


Enabling the Business Value of Cloud

Empower You as Cloud Management
Cloud-Enabling the
the Cloud Service Center - Cloud
Enterprise
Broker Service Broker
• We empower the CIO as the • Cloud Consulting Services, • Automated, one-stop-shop
cloud service broker for their Cloud Broker Services, and and marketplace for effective
organization Managed Services and efficient cloud sourcing
• Cloud solution choice and • Cloud Platform Solutions • Centralized solution for
control, with improved meet the needs of the aggregating, customizing,
governance & centralized enterprise, while simplifying automating IaaS from multiple
management across clouds cloud adoption & transition providers
• Provides a single point of • Reduced costs and lowered • Simplified and rapid cloud
transparency, accountability, TCO with improved control, transition with improved IT
sourcing and governance security, and governance service quality, speed, and
control agility


Learn More about our Cloud Solutions

Sign up for a free trial to explore our Cloud Management Center.

Learn More About the Benefits of Hitachi Consulting Cloud Services at
www.hitachiconsulting.com/cloud

Chad M. Lawler, Ph.D.
Director of Consulting Services
Cloud Computing

14643 Dallas Parkway, Suite 800, Dallas, Texas 75254
Office: 469.221.2894
Email: chad.lawler@hitachiconsulting.com

www.hitachiconsulting.com

www.linkedin.com/in/chadmlawler
www.cardcloud.com/chadlawler


"Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

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"Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012