Social media may have given your marketing team a new swagger and sexiness, but sharing ownership of this valuable channel should be a priority for every human resources leader. Establishing community guidelines, monitoring the stream, and recruiting with social advertising are all activities that belong with those responsible for the employment brand: you! Can you put the genie back in the bottle and wrestle the Twitter account away from marketing? No. But you can take control of its tone, process, and measurement with these 20 proven tactics. Return from IHRIM a social hero, and show marketing you’ve got chops.
24. #13 Use Social Promotions to
Increase Engagement &
Improve Employment Brand
#13 Use Social Promotions to
Increase Engagement &
Improve Employment Brand
tweetups
photo contests
#hashtags
scavenger hunts FUNDRAISERS
25. #14 Monitor & Engage
the Chatter
#14 Monitor & Engage
the Chatter
29. #18 Implement an Employee
Engagement Platform
#18 Implement an Employee
Engagement Platform
30. * From Charlene Li and Josh Bernoff's book Groundswell: Winning in
a World Transformed by Social Technologies
P = People: Who?
O = Objectives: Goals?
S = Strategies: Outcomes?
T = Technologies: Tools?
The P.O.S.T. method* #19 Get a
Strategy!
#19 Get a
Strategy!