2. •Content Layout
A Presentation of Teacher Trending – Online Advocacy
Part 1 FaceBook – Social Media Platform
Explanation of Use, Justification, and Effectiveness
Part II Twitter – Social Media News Source
Explanation of Use, Justification, and Effectiveness
Part III Blogster – Social Media Personal Blog
Explanation of Use, Justification, and Effectiveness
Part IV The Denver Post – Traditional Media
Explanation of Use, Justification, and Effectiveness
Part V Concerns, Issues, and Closing Thoughts
3. •FaceBook
Use of FaceBook
• Teacher Trending Profile In order to aid in the
• Identify the Purpose professionalism of teaches, a
teaching role needs to be verified
through the use of social
• Purpose of Teacher Trending networking (Burke & Stets, 2009).
• Professionalize Teaching Careers
• Create more respect and voice for Teachers
• Role Verification for Teachers
• Community Involvement
• Parents
An accent, click to edit the text
• Students inside.
• Other Teachers
Contents
4. Justification and Effectiveness
• The convenience of accessing something like Facebook allows
supporters to access the brand Teacher Trending from
anywhere, at anytime, in any place with the ease of access
being portable (Chayko, 2008).
• FaceBook as a social media method is a great starting point for
users who may feel less inhibited to speak out and challenge or
question the status quo (Chayko, 2008).
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5. •Twitter
Use – Compare and Contrast methods
USE OF TWITTER USE OF TRADITIONAL INTERNET SEARCH
• Teacher Trending uses Twitter for • Instead of Twitter, the use of
the purpose of compiling news and traditional Internet news searches
sharing news stories with the can be used, but it is clear Twitter
community regarding education: is a much better way to increase
• Using Twitter consumer interaction:
• All stories in one place • Using Traditional Search
• Consumer ease of access • Stories are found on multiple
• Work has been completed websites
for the consumer • Consumer must search and
• Aids in consumer confidence critically analyze use of story
of Teacher Trending because on their own before reading.
it specifies information
specific to education (Smith • It could double the time to
& Wollan, 2011). find information relevant to
education
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6. Justification and Effectiveness
• FaceBook is just a starting
point for the platform.
Twitter is a space to utilize for
news and information that is
able to quickly reach
consumers. This helps:
• Reach the greatest number in
the fastest way
• Link to FaceBook as a method
for integrating media
• Offer consumers ease and
portability in media sharing
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7. •Blogster
Informal rant of an anonymous teacher
• The use of Blogster is to highlight the opinion
of an anonymous teacher
• The use is to have comments about
classroom procedures and education from
the teacher’s perspective.
• Who is it meant for? What is the purpose?
• Parents
• Students
• Community
• To humanize Teachers
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8. •Humanization
• FaceBook is the • Twitter highlights news • Blogster highlights education
central platform that both local and national in from a teacher’s perspective
introduces the topic reference to education adding a humanizing effect
that consumers can relate to
• It leads and links to • Twitter connects to
Twitter and Blogster FaceBook and Blogster in • Blogster links to both Twitter
as more in-depth order for several layers of and FaceBook to complete the
approaches to Teacher humanization to take place circular pattern of general,
Trending community, and personal.
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9. •The Denver Post
Why Traditional Media Can Work Too
Ideally a column that would provide Column Produced with Comments and
submitted questions and comments Search for Questions
from the community with an answer
• Questions can be directly related to
from an educator regarding methods
teaching or general education questions
in education and issues from within
the school/district levels.
Publish Opinion Pieces
It brings Teacher Trending full circle • From Teachers or Community Members
in terms of a social movement about Education
allowing for several ways to gain
information and participate. Flexible and Civil Debate Forum
• Debate about issues in Education
The chart represents the possible
movement of using traditional
media from process through This all leads to community
eventual product (community
involvement).
involvement and yields a closeness to
community and teaching professionals
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10. •Spreading a Movement
The engaged consumer
This chart demonstrates the process
of engaging a consumer into a social
movement. It is important to utilize
all available media in the movement Passing
in order to create a but-in, and in
Information
along to other
FaceBook -
turn more prospective interest in the interested Access
consumers
movement. It takes an interested
consumer to spread a message
through their own medium in order
for complete verification of the Consumer Twitter – Access
Confidence and Engagement
movement (Smith & Wollan, 2011).
The chart resembles the cyclical
process of engaging the consumer of
a social movement. The Denver Post - Blogster –
Appeal Engagement
Contents
11. •Why is this movement needed?
Purpose Is this really the
opinion we
should give of
teachers who
“Those who cannot do, teach.” This cliché absorbs choose the
profession to
the incompetence and lack of intelligence in help society?
teachers today. How many times has this thought
crossed the minds of students, parents,
administrators, and lawmakers? The issue of a lack
in professional attitude and respect for the average
teacher today has become a source of anxiety and
discontent in teachers.
There must be a voice for the teacher to stand up
and fight against the cliché attitude many have of
the profession. The best place to begin this dialogue
and start advocating for teachers in in a virtual
environment. The virtual world as a portable
community with all the ease of access, convenience,
and anonymity (Chayko, 2008) expected by teachers
is the perfect place to let the movement begin.
Change will happen; it happens in education
everyday.
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12. •Problems and Concerns
Issues with the transmedia portfolio
Class Time Divided
One of the central issues in this
transmedia portfolio is the time Portfolio Reading
needed to have a full social
movement. Writing Response Posts
This chart is by no means scientific
data; it is a rough estimate used to 52%
discuss the time spent setting up
pages, inviting friends, marketing,
and finding information to populate
the websites.
28%
Because this is only a rough 12%
estimate, and only intended to 8%
prove a point, it is non-scientific.
The point being – to start a social
movement takes an amazing amount
of time, and this is part of the
difficulty in managing a transmedia
portfolio.
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13. •Possibilities in the future
Although time is an issue in creating
a trend, movement, or business
online, the payoff comes is
beneficial to not only the
teacher, but the community as well.
• Verified as a Teacher
• Verified as a Student
• Verified as a Community
Member
• Professionalism in Teaching
• Communication between
community and teachers
• Positive environment for
teachers in a district
• Changes in education being
impacted just as much by
teachers as by community and
government.
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14. The Future of Education
The Impact of a social
movement must be done in
stages. It needs the support
and time of the creator and
consumer as a joint venture if
it is to be successful.
The social advocacy for a
teacher’s voice to be heard
can be misunderstood. The
issue is not about the idea
that all teachers are perfect.
There are bad teachers, just
as there are bad doctors,
professors, lawyers,
politicians, salespersons, and
the list can go on. The
advocacy is simply revolving
around how we as a society
look at educators. When one
bad educator is seen as the
commonality between all
educators, it leads to a lack of
respect and need for reform.
Contents
15. References
Baym, N. (2010). Personal connections in the digital age. Chichester: Polity Press.
Burke, P. J., & Stets, J. E. (2009). Identity theory. Oxford: Oxford University Press.
Chayko, M. (2008). Portable communities: The social dynamics of online and mobile
connectedness. Albany: SUNY Press.
Duncan, A. (2012, February 15). Teachers Get R-E-S-P-E-C-T. U.S. Department of
Education. Retrieved June 21, 2012, from
http://www.ed.gov/news/speeches/teachers-get-r-e-s-p-e-c-t
Engdahl, T. (2010, May 12). SB10-191: Before Midnight, Teacher Bill Narrowly Clears
House | State Bill Colorado. State Bill Colorado. Retrieved June 22, 2012, from
http://statebillnews.com/2010/05/sb10-191-just-before-midnight-teacher-bill-
narrowly-clears-house/
Gackenbach, J. (2007). Psychology and the internet: Intrapersonal, interpersonal, and
transpersonal implications (2nd ed.). Amsterdam: Elsevier/Academic Press.
Giles, D. (2010). History of the Mass Media. In Psychology of the media (p. 12).
Houndmills, Basingstoke, Hampshire: Palgrave Macmillan.
16. References
Ingersoll, R. M. (2003). Who controls teachers' work?: Power and accountability in
America's schools. Cambridge, MA: Harvard University Press.
Johnson, F. (2012, March 26). A little RESPECT for teachers. National Journal.
Retrieved June 22, 2012, from http://education.nationaljournal.com/2012/03/a-
little-respect-for-teachers.php
Joinson, A. N. (2007). Disinhibition and the internet. In J. Gackenbach (Ed.), Psychology
and the internet (2nd ed., pp. 75-91). Amsterdam: Elsevier.
LEAP - Leading Effective Academic Practice. (2011). LEAP. Retrieved June 22, 2012,
from http://leap.dpsk12.org/
Smith, N., Wollan, R., & Zhou, C. (2011). The social media management handbook:
Everything you need to know to get social media working in your business.
Hoboken, NJ: Wiley
Notas del editor
The virtual world as a portable community with all the ease of access, convenience, and anonymity (Chayko, 2008) expected by teachers is the perfect place to let the movement begin. Change will happen; it happens in education everyday. It is just a matter of letting the issues be known, and the frustrations be voiced. This is what Teacher Trending is all about.
With wall posting, this is a great starting point to introduce the movement and the issue through Active Audience Theory by doing away with an audience or text (Giles, 2010) and allowing the audience to take part in understanding the movement through comments, likes, and messaging or reposting on their own wall.
With links to Teacher Trending on Twitter, audiences are able to shift their own understanding from informal active audience to a text-based audience with news and features from around the education world. This is an outlet for both old and young audience since the Internet has changed the landscape of news “flitting between different media with less loyalty” (Giles, 2010, p. 22). This lack of focus allows one to go from a personal community to a news source with compiled stories available through someone else’s work and not their own. The stories have been weeded out from the mass influx of news available on the Internet to only the most pertinent stories available.
Teacher Trending has with it a humanization effect of personalizing a profession. This is the key strength of the social movement. It allows for a prescribed revelation based upon the emotional pull or display of the author and audience (Giles, 2010). This emotional pull allows the audience to verify their own identity (Burke & Stets, 2009) as a consumer of information regarding education and teaching as a profession. Much of this is done through the concept of voyeurism (Giles, 2010) utilizing participant reaction without the need to participate themselves in the collective discussion of education and teacher trends.
As strength for a movement, this allows the audience to take part through the guise of anonymity without having to rely on social cues or physical interaction, which could be seen as negative (Baym, 2010). Although the process of participant voyeurism humanizes the social movement for myself, it does little to keep engagement on the part of the consumer or audience. This is where personalization and propagation (Smith & Wollan, 2011) can come in to play with the movement. By personalizing the process of information sharing to a targeted group or groups, the propagation of this targeted audience could stream throughout all social networking for Teacher Trending. This means that if the specific target is to be the community of parents and students, social networking needs to be personalized to this specific group.
Facebook allows commenting, but it is often up to the Facebook profile to check for trolling as a method of flaming (Joinson, 2007; Giles, 2010). The newspaper constricts comments and opinions to well-written well-approached pieces that evoke though and debate without the need to censor for insults. This is a great method for taking a more traditional community forum and incites interest among the community to get involved with their own messages and opinions.
If I am first able to personalize social media, using the strategies of access, engagement, and appeal (Smith & Wollan, 2011) keeps the consumer or audience in mind throughout the process. One issue with a social movement is the passion an author may feel can hinder the relationship with the audience by taking away audience power. If I can utilize those social consumers who can aid in recruiting and passing information along, it would make it easier to engage the advocates (Smith & Wollan, 2011). A social movement is much like a business. If there is no buy-in from the consumer, there is no movement – only the rant of the author. This relationship is the most important humanization effect of social media. It needs to spread.
If there is a lack of respect for the teaching profession, education cannot work the way it needs to. Too many times in American culture, teachers are vilified or seen as less than perfect, which translates to fault on the part of the American teacher for the downfall in education. Educational reform has become a process of fixing the gap in American student knowledge, and the competitive global marketplace. The problem, however, is in reform; teachers become the scapegoats for fixing the issues in education. The United Stated Department of Education recently released a program with the acronym R.E.S.P.E.C.T. This acronym stands for Recognizing Educational Success, Professional Excellence and Collaborative Teaching (Duncun, 2012). The aim of this new program develops the teaching profession as a place where individuals wish to stay. It does not focus on testing, curriculum, or the treatment of teachers as professionals, but rather the focus is on teaching methodology and ineffective teaching practice (Johnson, 2012). The focus of the current administration dives into making good teachers stay, and bad teachers go. This will not work.
How one sees their role as teacher impacts they way they see him or herself as a person. If their role constantly lack verification (Burke & Stets, 2009) it is difficult to remain in the profession or see the profession as worthy. Being part of both the role identity of teacher and social identity as school this could lead to lack of verification in two different identity strands. Much of this comes down to how a teacher is viewed. A prime example of this lack in verification is reform in the evaluation process of teachers. One such reform in Denver, Colorado is LEAP (Leading Effective Academic Practice). This is one program being paid for through government assistance and grants from the Department of Education. Within the program, teachers are evaluated on a variety of methods including: formal observation, student perception surveys, and student data ("LEAP - Leading Effective Academic Practice," 2011).
In the future, the more attention a movement like this could receive, the better able teachers will be to do their jobs. This movement could move from the virtual world to a creation of teachers in a community that voice and stand up against political shifts virtually. This prosocial activism (Giles, 2010) can make the changes that are need in education. It is not about throwing money at the problem, it is about viewing those involved in a different light. This brand could become an “Ask a Teacher” forum for ideas about how to help children outside of the classroom, so instead of vilifying a teacher parents and community can help a teacher to make education and our American children better prepared for the future.