Social media marketing/Seo expert and digital marketing
Digital Workplace in the Connected Organization
1. The Digital Workplace
in the
Connected Organization
Highlights
in
20 Minutes
Enterprise 2.0 Summit in Paris
February 2014
www.digital-workplace-trends.com
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2. The Digital Workplace
in the
Connected Organization
Data and analysis from 314
organizations around the
world.
Digital Workplace
Scorecards: industries and
industry leaders
Early Adopters and the
Majority: how and what
8th annual report by Jane
McConnell
www.digital-workplace-trends.com
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3. Author: Jane McConnell
Strategic Advisor 16 years > 100 projects for > 60
large, global organizations, management briefer and
workshop leader
Researcher conducting global surveys and writing
annual reports since 2006
American-French living in the deep Provence for 25
years
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14. The two strategic drivers for the digital
workplace:
• Increasing organizational intelligence
• Gaining efficiency and cost-savings
The first is number one for Early Adopters;
the second is number one for the Majority.
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15. CUSTOMER FOCUS
46 % of Early Adopters report that
operational managers have “active
use” of the digital workplace for
their jobs. (Majority =10%)
“Customer or service delivery
tools” are part of the digital
workplace for 57 % of Early
Adopters. (Majority = 19 %)
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16. How easy is it for customer-facing people to
find the information they need, provide rapid
service, collaborate with their customers and
colleagues and in general have a smooth
and efficient work experience?
9 out of 314 “very easy” and 97 “relatively easy”
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17. 90
Scorecard for the 97 that responded “relatively easy”
Level 5
Embedded
(gray ticks = Early adopters)
72
Level 4
Operational
54
Level 3
Organized
Structure
36
Business
Reach
Culture Asset
Individual
Level 2
Beginning
Enterprise Process
Leadership
18
Level 1
Ad hoc
0
0
Capabilities
20
Enablers
40
60
Mindset
Customer-facing n=97 'relatively easy'
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18. 90
Scorecard for the 9 that responded “very easy”
(gray ticks = Early adopters)
Level 5
Embedded
72
Level 4
Operational
Business
Enterprise
54
Reach
Culture
Individual
Structure
Level 3
Organized
Asset
Leadership
Process
36
Level 2
Beginning
18
Level 1
Ad hoc
0
0
Capabilities
20
Enablers
40
60
Mindset
Customer-facing n=9 'very easy'
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25. MINDSET IMPACT
Key to transformation: top
management and
operational management
are twice as involved in
strategic decision-making in
Early Adopters.
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27. Early Adopters in blue, Majority in gray
Question inspired by ‘Culture Assessment’ tool presented
by Sandy Carter, VP Social Business Sales & Evangelism,
IBM, at Enterprise 2.0 Summit in Paris March 2013.
Question inspired by ‘Culture Assessment’ tool presented by Sandy Carter, VP Social Business
Sales & Evangelism, IBM, at Enterprise 2.0 Summit in Paris March 2013.
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32. Success Factors: Be Real
• Get an overall view of your digital workplace: now and in the future
– Get key players in the room together.
– Define vision and strategic principles.
– Agree on implications of the principles.
• Build "persona" based on "how do you work" and not "what do you need
from the digital workplace”.
– Be alert to process dysfunctions. Use them as opportunities to rethink how
people work.
• Do not fall into the ROI game.
– Focus on examples, external or internal, that illustrate business value.
• Work out loud! Especially YOU the project team!
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