1. Team name: Akuža Team members:
Selected EE County: Croatia • Iva Dragičević, Croatia
Team leader: Stefani Mikulec • Stefani Mikulec, Croatia

2. • In Croatia exists over 80.000 companies - mostly private sector
• During the economic crisis many companies in Croatia were left in
serious problems and the environment isn’t improving:
| Taxes are increasing,
| Laws are changing on daily basics,
| Investments are still extremely low and
| Personal consumption is decreasing.
Result – insolvency and liquidation due to the increased operating costs
• In 2012. every entrepreneur faced another annual decrease of
production in all main industrial affiliations
| But, expectations and prediction of next couple of years are mostly
optimistic

3. • situated in 81th out of 144 counties - among the countries of
southeastern Europe – Montenegro in 72nd place, Romania in 78th, Bosnia and
Hercegovina in 88th, and Albania in 89th
Source

4. | mobile applications,
| web pages, IT
| social networks

5. Mostly private sector
Small family businesses 5-15 employees
Micro companies – 1-5 employees
(every employee has an equal share)
Producing unique products – usually handmade – old, almost
forgotten ploys

6. Through business clusters
Through business clusters
depending the sector
depending the sector
IT
agriculture
energy
tourism
unique and new marketing high quality products
cost reduction all in one virtual shopping
mall

7. make to order
Croatian Creation
• market oriented to customer's needs and wants
• focused on high product and service quality (
Croatian Quality)
UNIQUENESS LIMITED
AND LONG PRODUCTION
TRADITION (small series of products)
Diversified regions that offer whole pallet of services
(hiking, fishing, diving, windsurfing, canoeing, rafting, free climbing,
etc.)
Rich cultural heritage -
chance to expand their
businesses based on local
legends, archeological
findings )

8. Flexib
le
In the cloud
In the cloud workin
g hours
Dislocation of offices
from buildings in a city to
suburbs, villages,
homes, vineyards etc...
If it stays a building, than it will be eco-friendly designed (ex. solar
panels)
Designed virtual Croatian shopping mall with all Croatian products listed
Sorted by regions and industrial sectors, but also
products and services

9. So for example, you can book a room in a local
hotel and try to experience everything that
particular region offers.
You can eat local organic and
…or you can
fresh food…
simply order
products to your
address.
…you can see how products are made… 
You can preorder services and products
for your vacation and plan every step.

10. Company will be divided in 5 regions
(centers)
• each one will represent
everything that part of
Croatia offers
• products and services
(health and medicine, hotels and private
accommodation booking, restaurants and local
taverns, excursions, events, vine cellars, etc…)
Thank you for the Everything you need
attention! will be in one place…