[Challenge:Future] Moral underpinnings of Capitalism
[Challenge:Future] ILovePoland: Sunrise in India
1. Project name : Sunrise in India
Team Name : ILovePoland
Country : India
School : Kozminski University, Warsaw
Team Members : Alexander Fogt
Gautam Gill
2. Experience
• Unemployment
• 9.4% in a population of 1.3billion.
• Literacy rate of 74%.
• Heavy dependence on agriculture coupled by
the unpredictability of the monsoon.
• Poor infrastructure.
• Widening economic inequality.
3. Discover
Massive Brain Drain : Due to a better Standard of Living, better
prospects, professional environment & the ever present lure of the
west.
Graduates : They are looked at like young workers in need of money
and hence are exploited. The work is poor and the supply exceeds
the demand by far. It disillusions the youth.
Population : The sheer number of people leads to a scenario
reminiscent of heavy competition, lack of facilities and
opportunities. This pertains to entrance level jobs and national level
exams also whether it is engineering or business.
Gross mismatch between input and reward : The hours worked and
the compensation received force people to look away, job turnover
reigns high. The youth lose motivation and look for alternatives.
4. Vision 2012
• The Model of Education
There must be a shift from education being solely based on
theoretical knowledge to education being focused on
professions so that students become more appealing to be
hired by companies.
• Impetus
The state and national governments need to encourage
students to strive for employment, they must resort to
providing internships or offering basic employment
opportunities to a certain percentage of students, at least
building some level of motivation and encouragement within
the minds of the students.
5. Compulsory Education to Guaranteed Work
• The government has already strived to make education up till
the age of 14 compulsory. This coupled by a program to
guarantee work for one year for each student who completes
this education would be a great step towards reducing
unemployment.
• India in all its diversity and numerous functions has enough
opportunity for the youth, this can easily be exploited by an
efficient and committed government.
• The economy as a whole is in an inflationary state and is
always growing. With growth comes demand and automatic
job creation. This must be seen as a massive opportunity by
the government which must be plugged.
6. Empower the Youth
• “As we look ahead into the next century, leaders will
be those who empower others”. Bill Gates
• Poverty is the biggest killer in India, it is a vicious cycle that leads
communities into a downward spiral. Even a paltry 20$ per month per
family member can drastically change their lives.
• The steps that need to be taken are many but they are small steps, and
this is what will take the country further as a whole. Once you employ
people and pay them you give them a voice.
• It’s channelizing of energy in a positive manner.
• Dreams are born here, and a man with a dream is one less mouth to feed.
• This will potentially open their door to living a life and give them that
silver lining they so desperately require.
7. Business Model
• Set up Employment centers in Delhi & Mumbai to begin with.
• Wholly run by the youth, between the ages 20-24.
• Four branches per city employing five people per branch to
interact with the youth.
• Set up collaborations with the government, schools and
universities who wish to join the program.
• A grade based selection of candidates for an appropriate job
will be undertaken. The better their grades through school
and university the more opportunities will be offered to them
• Work will be offered in varying fields from manual work in
public works, to being offered contractual labour and to top
students to undertake research proposals.
8. Goals of the Program
• Make the youth understand the satisfaction of earning ones
own money.
• Reduce unemployment, expand the program rapidly. This is
imperative.
• Reach is the main goal, designated people to deal with
schools, the government and NGO’s to maintain a long
healthy relationship.
• Set up a small council per city who will track employed youth
on a sample basis.
• Encourage major organizations as part of their social
responsibility to hold training workshops with a prize of five, 2
month internships for the best performs.
9. Effects & Vision
• Increased number of youth going to study.
• Increase in the literacy rate.
• Reduced unemployment.
• Diversify into towns and villages after obtaining a foothold.
• Expand while keeping the fundamental characteristics of
the company in mind.
• The youth helping the youth, efficient and transparent
functioning.
• Transparency should serve as a role model of an
organization that prides itself on the aim of empowering
the youth.
• Stimulate thinking.
10. Outcome : Road Map
• Hours 50 hours per week per person.
• Working Hours of the branches 9 – 18.
Lunch between 13-14.
• Reach : 4 desks Maximum of 10min per individual to assess grades and
assign work. Grades-> Categories -> Options ->Employer
• Therefore 6 per hour per desk. Each center = 6x4x8=192 people per
center. Start with 8 centers. Reach of over 1500 unemployed people per
day.
• At the centers, put them through to the employer and feed in the
information and contact details to track the employee into the system. No
monetary element in the process.
• At the back office the data will be analyzed and continuous follow up will
be carried out.