1. Wellness Tourism Solution
Through HADONG Eco-Village
Oh Chang Seok
Prof. of Healthcare Management
Young San Univ.
3 May, 2012

2. Overview
 The Problem
- Happiness & Justice
- Risk Factors
- Results in Healthcare
 The Solution
- Limit of Acute Treatment
- Wellness Tourism Model
- “HADONG Eco-Village” Concept

3.  The Problem

4. Ran
Country Rank Country
k
1 Denmark 79 China
2 Switzerland 89 Japan
World
Happiness
Iceland Kazakhstan
Ranking
3 99
4 Austria 100 S. Korea
5 Bahamas 101 Madagascar
6 Sweden 107 Bangladesh
7 Finland 123 India
8 Brunei 158 Rwanda
9 Ireland 161 Russia
10 Luxembourg 180 Afghanistan
12 Canada 182 N. Korea
20 Malaysia 189 Code d’lvoire
21 USA 190 Somalia
Source : World life Expectancy 2010
67 France 192 Serbia

5. Index of Life Quality (Health Topic)
Source : OECD Better Life Index 2011

7.  Causes of Death :
(1) Cancer
(2) Stroke
(3) Coronary Heart Disease
 Time of Death : ???

8.  What is Chronic Disease?
 The world’s biggest killer’
according to the World Health
Organization(WHO).
 Responsible for 63% of all deaths
worldwide.
 Death are distributed widely
among the World’s Population.
 Chronic Disease is result of
lifestyle, and is largely
preventable.

9.  Global Risk ; Chronic Disease
 Next 20 years : The Big
4 will cost over US$30
trillion, representing 48%
of global GDP in 2010.
 Mental Health condition
will account for the loss
of an additional US$ 16.1
trillion.
 Since 2009, the World
Economic Forum has
identified Chronic
disease as one of the
leading treats to the
global economic growth.

10.  Life Style Behavior
Poor Diet • 50% of Food expenditure is Fast Food
• Korean vacations : 11 days (20/20)
Working • Labour Hours : 2256 Hr(KOR)
Netherlands:1389,Germany :1430Hr
• Excessive alcohol consumption, both in te
rms of morbidity and mortality, is consider
Alcohol able in most parts of the world (2009; WHO
)

11.  Obesity Problem
 The rise in overweight and obesity is a major health
problem
 Across the entire OECD region, 17% of adult population
are obese
 Obesity is a known risk for numerous health problem
including high cholesterol, diabetes, cardiovascular
disease, respiratory problem, musculoskeletal disease
and some forms of cancer

12.  Labour Hours
 Across countries, actual hours worked are significantly
above the OECD average in
Korea, Greece, Chile, Hungary, the Czech
Republic, Poland, Estonia, Turkey and Mexico

13.  Smoking & Alcohol Consumption
Smoking
Alcohol Consumption

14.  Suicide Rates

15.  The Solution I’m on a mission…

16. Limitation Of Biomedicine
Poorer results when condition
- Chronic
- Non-bacterial
- Non-mechanical
- Autoimmune
- Unknown or multi factorial etiology
 Adverse effects of biomedical therapies
 Rigid treatment delivery systems
 Less time with physician
 Possible sense of de-humanization &
Compartmentalization

17. NIH Classification Of CAM
Alternative Medical Systems
- Ayurveda
- Traditional Chinese Medicine
- Homeopathy
Mind-Body Therapies Energy Therapies
– Meditation – Reiki
– Biofeedback – Qi Gong
– Hypnosis and Guided Imagery – Magnets
Biologically-Based Therapies Manual Therapies
– Botanicals and Herbs – Massage
– Nutritional Supplements – Chiropractic
Source : NIH(national Institutes of Health)

18.  Complimentary & Alternative Medicine
 Prayer
 Herbalism
 Deep Breathing
 Meditation
 Chiropractic
 Yoga
 Massage
 Natural Product

19.  Meditation Therapy Effects
1. MIND 3. BEHAVIORAL
• Intelligence growth • Increased productivity
• Increased creativity • Relations at work
• Broader Comprehension • Decreased drug abuse
• Improved perception • Self-actualization
• Greater Orderliness • Increased self-concept
• Increased relaxation
2. BODY
• Lower blood pressure 4. ENVIRONMENT
• Improved health • Improved quality of life
• Reduced anxiety • Decreased crime
• Decreased stress • Decreased violent fatality
• Reversal of aging • Reduced conflict
• Change in breathing
• Deep rest
http://library.thinkquest.org/24206/meditation-therapy.html

20.  Plum Village
 France Bordeaux
 Thich Nhat Hanh
 Performance Community
 Mindfulness
- Bell of Mindfulness
- The Body as Practice
- Breathing
- Eating Together
- Hugging
- Lazy Days
- Taking care of Anger
- Tea Meditation
- Kiss the Earth
- Walking Meditation
- Solitude

21.  Auroville City
 India Pondicherry
 Mirra Alfassa
 Spiritual-Community
 Eco-Community
 Economy-Community
 Product & Donation
 3,000 Aurovillian
 Greenbelt, Peace Zone,
Culture Zone
 Free School
 No Certificate
 5,000 People Guest

22. HADONG SWOT Analysis
S W
TRENGTHS EAKNESSES
• Strong Leadership • Low Good Infra
• Slow City Image • Products
• Buddhism Culture • Accessibility Internal
• Mountains/Rivers • Brand/Positioning factors
• Herbal/Meditation • Marketing Resource
O T
PPORTUNITIES HREATS
• Eco Oriented Policy • Competition External
factors
• Rich People • Poor Central Supply
• Wellbeing Mood • Prefer Abroad
• Power Aging Generation
Positive Negative

23.  HADONG Eco-Village Concept
Meditation
Area
Activity Hosing
Area Area
Eco
Culture Healing
Area
Area
Eco-
School
Area

24.  Meditation Area

25.  Housing Area

26.  Housing Area

27.  Eco-Healing Area

28.  Eco-School Area

29.  Culture Area

30.  Activity Area

31. 休 (stop)
(Stop)
息 (breath)
(Breath)
笑 (smile)
(Smile)
Thank You
Oh Chang Seok
Prof. of Healthcare Management
Young San Univ.
wazoski@ysu.ac.kr