This document discusses IP Digital Signage solutions called IPSIGN and IPBOARD. IPSIGN provides in-building digital signage for apartment buildings and offices, displaying ads, information, and coupons. IPBOARD provides in-elevator digital signage with similar features. Both solutions allow for centralized management over a network. The document provides examples of their applications and features. It also discusses a case study of the solutions being installed in Seoul, reaching 145 million people per month. The company background section outlines the company's history and experience providing IPTV and digital signage middleware and solutions.

1. IPSIGN | IPBOARD
the IP Digital Signage solutions

2. IP Digital Signage
Contents
IPSIGN
IPBOARD
Applications
1
2
3
Case Study
Company
4
5

3. the IP Digital Signage
IP

4. IP Digital Signage
IPSIGN
In-building Digital Signage
 In-building Digital Signage for apartment houses/office buildings
 Ad video clips, info & coupons to display on the screen
 Coupons on touch screen to print out
 Coupons to offer one more advertising & the discounted price
in the stores nearby
 Instant notice board to deliver the tailored information and event
 Centralized management program to monitor/manage all the
devices over the network

5. IP Digital Signage
IPSIGN
In-building Digital Signage
 Information:
 AED(Automated External
Defibrillator) information on
how to use
 Promotion/event notice
 Icon and coupon:
 Discounted coupons to print
out
 AED:
 Automated External
Defibrillator
 Advert panel:
 Back-lighted ad panel
 Coupon to select and print:
 icon click to see the store
details and to print out one of
the coupons

6. IP Digital Signage
IPSIGN
Tailored advert
Click one of coupon
icons
Coupon details and click
“Print”
Spaghetti -10% off
for 2 persons
• 1인 1매사용
• 쿠폰유효기간 : 2011년 4월 30일까지
Print out
 Tailored advertising solution which is fully customizable for the
clients and/or regional characteristics
 Coupon, AED, QR code to be optional

7. In-elevator Digital Signage
IP

8. IP Digital Signage
IPBOARD
In-elevator Digital Signage
 In-elevator Digital Signage for apartment houses/office buildings
 Ad video clips & info to display on the screen
 Instant notice board to deliver the tailored information and event
 Centralized management program to monitor/manage all the
devices over the network

9. IP Digital Signage
IPBOARD
In-elevator Digital Signage
 Typical notice board  IPBOARD
Instant notice, news, shopping
information, other messages, etc.

10. IP Digital Signage
 Information: Weather, Stock,
Foreign exchange, etc.
 In-building info: Scheduled
image-based information
 Advert: Scheduled video
advertising clips
 News: Real-time news
 Advert: Banner type
advertising
IPBOARD
In-elevator Digital Signage

11. IP Digital Signage
Display the various video ads and effective information to
residences in the places
 Not the simple ads, but the lifestyle information including in-house notices
 Obvious readership score on digital info and ads
 Clean ads / info system without waste paper ads
IPBOARD
In-elevator Digital Signage
Video ads
Notice and
lifestyle info
Banner ads for
advertiser

12. Installations
A

13. IP Digital Signage
 Installations
IPSIGN | IPBOARD
Applications
■ Boutiques
■ Coffee shops
■ Book stores
■ Department stores
■ Brand shops
■ CVS
■ Outlet malls
■ Galleries
■ Etc.
In-building
Boutique
Outlet mall
CVS

14. IP Digital Signage
 Public places
 Hotel, restaurent, hospital,
bank & drugstore
 Museum, theatre, etc.
IPSIGN | IPBOARD
Applications
■ Airport
■ Bus terminal
■ Subway station
■ Etc.
Brand shop Public place

15. IPSIGN | IPBOARD with LGU+
C

16. IP Digital Signage
CASE STUDY
Why Digital Signage?
1~2
3~4
5~6
7 and
more
3.8 per day 3.2 per day
Week days
Base: 1000 persons,
Unit (%)
Weekend
See details
See almost details
See details if interested
Not to see details
Not to see the ad
 Elevator usage:
 3.8 per day / weekdays
 3.2 per day / weekend
 Elevator user tendency:
 Over 50% interested to see the ad

17. IP Digital Signage
CASE STUDY
Why Digital Signage?
 Users assessment on digital signage as media:
 More outstanding of frequency and attention than the other media
% Mostly
useful
40.5%Usual
48.5
%
Not useful
9.0%
Completely not
useful
0.7%
Very useful
1.3%
Base: 1000 persons,
Unit (%)

18. IP Digital Signage
IPSIGN | IPBOARD with LGU+
CASE STUDY
 Installed 35,000 units in Seoul Metropolitan city
 145 million persons per month to see the ads
 Whole network managed for uploading / updating / monitoring
 Whole segmented for the targeted people and place

19. We offered IP & TV solutions
C

20. IP Digital Signage
 Founded
 Founded 2003 with Digital Asset Management system
 Complete IP-based Middleware to deliver/manage the contents and devices
 Established
 Middleware for hotel, in-store, in-home & advertising
 Hotel IPTV installed at
 Westin Chosun, Sea Cloud and Lexington in Korea,
 business hotels in Japan
 H2O hotel in Philippines
 IPTV VOD & Live solutions for residentials in Japan & USA
 In-Store BGM solution for CVS stores
Company
Background

21. IP Digital Signage
Middleware server for delivering the media contents including
embedded display hardware as turnkey system
 IP Advertising:
 In-elevator IPTV (IPBOARD)
 In-building DID (IPSIGN)
 IP Entertainment:
 In-room IPTV for hotel
 In-home IPTV for household
 Non-IP device solution:
 Video conferencing
 e-learning system
 Stereoscopic 3D for 2D monitor without 3D equipment
Company
Key facts

22. IP Digital Signage
2011  In-Elevator Advert solution for Apartment house & office building with LGU+, Korea
 IP-based DID Advert solution for Apartment house & office building with LGU+, Korea
 IPTV solution for residences in Turkey (under discussion)
 Stereoscopic 3D player, Japan
2010  S3C6410 based car blackbox and e-learning solution
 Digital Signage system for TFS, Korea
 Hotel IPTV solution for H2O hotel, Philippines
2009  Advert IPTV middleware for Dabossmedia, USA
 IPTV VOD & Live solutions for residences, Japan
 Data service middleware (BIFS) for T-DMB, MNBT, Korea
2008  Hotel IPTV middleware & Media player for Westin Chosun, Korea
 Hotel IPTV middleware & Media player for Sanyo, Japan
 BGM In-store middleware & player for Seven Eleven, Korea
2007  Advert / In-store IPTV middleware for IP STB, Emille, Korea
 Hotel IPTV middleware & Media player for IP STB, Emille, Korea
 IPTV middleware for residences, USA
2006  H.264 Video CODEC for T-DMB, Mediachorus, Korea
 BSAC (Audio CODEC) for T-DMB, Mediachorus, Korea
2005  Instant Vision Mixing & Scheduling SW (Tekgia, Mediaphor, Software Casa, Avanquest in West Europe)
2004  MPEG4 Video/Audio CODEC porting on WCDMA/DMB phone, Samsung
 PC-based VOD/AOD Player, Samsung
2003  Founded. E-learning software to Hokkaido Nikko, Japan
Company
Milestones

23. IP Digital Signage
IP Entertainment
Middleware & STB for hotels (in-room), service providers
(in-store & in-home)
Company
We offered
Middleware for LGU+, major Korean Telco, including player on
screen – IPSIGN & IPBOARD
IP Advertising

24. C-708, Woorim Lions Valley, Gasan-dong 371-28, Geumcheon-gu, Seoul 153786, Korea
- Tel : +822-8640074
- Fax : +822-8391116
- e-mail: clee@gap-soft.com