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The Evolution of Social Business:
Six Stages of Social Media Transformation




March 6, 2013



Charlene Li & Brian Solis
These slides are from the
                         Altimeter report available at
                         http://bit.ly/Z2sY19+

                         This research is published
                         under the principle of Open
                         Research and is intended to
                         advance the industry at no
                         cost.

                         These slides are intended for
                         you to read, utilize, and share
                         with others; if you do so,
                         please provide attribution to
                         Altimeter Group.


© 2013 Altimeter Group
© 2013 Altimeter Group
14




               ABOUT US
                Altimeter Group provides research and advisory for companies
                challenged by business disruptions, enabling them to pursue
                new opportunities and business models.


                Visit us at http://www.altimetergroup.com or contact
                info@altimetergroup.com.




© 2013 Altimeter Group

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Slides for "The Evolution of Social Business"

  • 1. 1 The Evolution of Social Business: Six Stages of Social Media Transformation March 6, 2013 Charlene Li & Brian Solis
  • 2. These slides are from the Altimeter report available at http://bit.ly/Z2sY19+ This research is published under the principle of Open Research and is intended to advance the industry at no cost. These slides are intended for you to read, utilize, and share with others; if you do so, please provide attribution to Altimeter Group. © 2013 Altimeter Group
  • 4.
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  • 6.
  • 7.
  • 8.
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  • 10.
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  • 13.
  • 14. 14 ABOUT US Altimeter Group provides research and advisory for companies challenged by business disruptions, enabling them to pursue new opportunities and business models. Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com. © 2013 Altimeter Group