1. Does Print Complement
Mobile Computing?
Uyttendaele & Gehman

2. ANNUAL TAGA CONFERENCE 2012
Functional Areas
 Printing from mobile devices
 Marketing applications
 Photo products
 Commercial printing

3. ANNUAL TAGA CONFERENCE 2012
Questions
 Is mobile print useful?
 Will it be more or less useful in the future?
 Are these applications novelties?
 Do applications make money for those
deploying them?

4. ANNUAL TAGA CONFERENCE 2012
Questions
 Do mobile applications result in net new
printing occurring?
 Do they in some way prevent print from
losing market share to e-delivery?
 Who are consumers of mobile print?

5. ANNUAL TAGA CONFERENCE 2012
Printing from Mobile Devices
Printing documents from a post-pc device
like a smartphone or a tablet to a network-
or cloud-connected output device

6. ANNUAL TAGA CONFERENCE 2012
Local Network Printing
 Apple AirPrint, Google Cloud Print
and HP ePrint
 Print a Boarding Pass?
 Print to your photo printer from a tablet?
 Does internet capability sell HP printers?
 Consumables?

7. ANNUAL TAGA CONFERENCE 2012
Printing to the cloud
 Services like Google Cloud Print, Printme,
PrinterOn
 Too much of a hassle to print
boarding passes
 Printing when you are visiting someone’s
office?
 Printing documents by a Print Service
Provider

8. ANNUAL TAGA CONFERENCE 2012
Marketing Applications
 QR Codes
 While 88% of smartphones have cameras,
apparently only about 13% have software
installed to allow them to read QR Codes.
 Marketers need to create truly compelling
campaigns

9. ANNUAL TAGA CONFERENCE 2012
Marketing Applications
 Non-code
 Recognition methods that do not require a
code
 Google Goggles “should” do this “someday”,
“Might” be built into Android OS
 Using a smart phone to point at a print piece
and receive info may continue.
 Seventeen Magazine August 2012 edition

10. ANNUAL TAGA CONFERENCE 2012
Marketing Applications
 Augmented Reality
 Aurasma (HP/Autonomy)
 Voice Recognition – Speaking Words to
Siri (Voice Response Ads)

11. ANNUAL TAGA CONFERENCE 2012
Photo
 Apple Cards
 Sincerely
 Postagram, Popbooth, Dotti
 Also work with Quiption, Waddle, Picsicle, ShipMate, Filtermania,
Interlacer, Lonely Planet, I Am Awesome, Pregnancy Progress, Pic
Collage, Color Effects, Storyboarder, and Path
 Gopostal
 Postcardontherun
 Touchnote
 Pixyme – adds personalization
Instagram has 27… no, 50… no, 80+ million users!

12. ANNUAL TAGA CONFERENCE 2012

13. ANNUAL TAGA CONFERENCE 2012

14. ANNUAL TAGA CONFERENCE 2012
Commercial Printing
 What needs does a buyer have for
mobile print?
 Does a commercial printer need a
mobile app?
 Web2Print applications
 Storefront/Catalog
 Re-ordering

15. ANNUAL TAGA CONFERENCE 2012
Commercial Printing
 Wrap it with technology
 Expose your capability with APIs
 Applications will change

16. ANNUAL TAGA CONFERENCE 2012
Who are the Consumers?
 Countries where print is growing, relevant
 Developing countries where people are more
likely to have a cell phone than a PC
 Brazil, Mexico, other Latin America
 India, China?

17. ANNUAL TAGA CONFERENCE 2012
Trends
 Mobile is exploding
 Facebook appx 500M
mobile users

18. ANNUAL TAGA CONFERENCE 2012
Trends
 iPhone– > 1 billion,
37 million new in Q4 2011
 Not to mention iPads
- about 50 million will be sold in 2012

19. ANNUAL TAGA CONFERENCE 2012
Trends
 Google Android – 300 480 million units,
850,000 1.3m activations per day
 Including Amazon Kindle Fire?
 Apps ecosystem a focus for Google
 Only recently got Chrome browser
 Nexus 7 tablet, a winner

20. ANNUAL TAGA CONFERENCE 2012
Trends
 “Think mobile first”
 Increasingly, applications are being developed
for mobile, then for the desktop browsers
 Focus on what the user really needs
 Critical to get the user experience right
 Employ mobile device features

21. ANNUAL TAGA CONFERENCE 2012
Mobile = Social
 How is print social?
 Does a printer need to have a social
strategy?
 Print is local, social is local?
 Is Print Personalization dead?
 Gamification?

22. ANNUAL TAGA CONFERENCE 2012
Summary
 Print can complement mobile
 But not necessarily the way it is today
 Mobile and print combination more
relevant in developing countries