2. Outline
The Stats
Intro to the Stages of the
Small Business Life Cycle
Stage 0: The Aspirational Stage
Stage 1: The Entry Stage
01
02
03
04
Stage 2: The Growth Stage
07
06
05
Stage 3: The Crucible Stage
08
Stage 4: The Cruise Stage
The Way Ahead
4. The Stats
More and more people start small businesses today because
technology, societal expectations, and the demands of life
favor small businesses.
7. Half of all small
businesses
survive 5 years or
more.
TheStats
Source: http://www.washingtonpost.com/blogs/fact-checker/wp/2014/01/27/do-9-out-of-10-new-businesses-fail-as-rand-paul-claims
9. In life and business
one size
doesn’t fit all
TheStats
Are you going to make it?
10. The Stats
Most small business owners feel overwhelmed
by all the information they get about
how to grow their business.
• One expert says one thing,
and another says something else.
• Best practices from last year are obsolete this year.
• There is always more to do…
…than time and resources available to do it with.
11. In life and business
one size
doesn’t fit all
TheStats
So what steps
to take right now?
are right for you
23. In life and business
one size
doesn’t fit all
Stage0
Your business
might not work.
Inconvenient Truth
24. In life and business
one size
doesn’t fit all
Stage0
Just Start.
The Way Ahead
25. In life and business
one size
doesn’t fit all
Stage0
How do you start?
What makes you come alive?
What are you natively good at?
Who fires you up?
What frustrations can you solve?
Pick one frustration and start generating
01
02
03
04
05
solutions.
26. In life and business
one size
doesn’t fit all
Stage0
Catalytic Moment
You try something and it
WORKS
even if it’s just a little bit.
28. Stage1
Stage 1–TheEntryStage
“In the business world,
everyone is paid in two
coins: cash and experience.
take the experience first;
the cash will come later.”
-Harold S. Green
29. In Stage 1 you get a little
traction, but don’t yet have
a lot of customers, market
share, or demand for what
you do.
Stage1
30. Take on too much work,
work with anyone willing
to work with you, and say
yes to anyone who shows
interest.
Stage1
Thisisanaturalpartoftheprocessofgrowingabusiness.
The Entry Stage is a Yes Stage
31. Stage1
Challenges
Having a little success does
not mean you’ll have
sustainable long-term success
Talking about what you do
Undervaluing what you do
01
02
03
32. Youstillhave
energy Small wins count as huge
wins because you are
#winning
SuccessHigh
“Fail fast and
fail often.”
-Seth Godin
You’renot
toobigtofail
Strengths
Stage1
Atthisstage,therearen’tawholelotta peoplewatching.
33. In life and business
one size
doesn’t fit all
Stage1
You have no idea
what you’re doing.
Inconvenient Truth
34. In life and business
one size
doesn’t fit all
Stage1
The Way Ahead
Focus on a beachhead offer
Test, fail, iterate
around your solution
01
02
03 Center your marketing
35. In life and business
one size
doesn’t fit all
Stage1
Catalytic Moment
You hit your first
Home Run
38. Stage2
You have customers and market
demand, you’re excited, and business
is taking off
Riding the Rocket
Source: https://flic.kr/p/96iJmd
39. In life and business
one size
doesn’t fit all
Stage2
You’re going
fast and it’s
fun.
This stage is the one so
many entrepreneurs
love to stay in.
Source: https://flic.kr/p/7YHYBb
40. Stage2
Challenges
It’s hard to hold on
You have too many ideas
You’re not there yet
01
02
03Source: https://flic.kr/p/9x8R1f
44. In life and business
one size
doesn’t fit all
Stage2
Tips for Moving Forward
Add supporting or complementary offers
Maintain your beachhead
Stay customer facing and focused
Keep going!
01
02
03
04
45. In life and business
one size
doesn’t fit all
Stage2
Catalytic Moment
Market demand
xceeds your ability
to deliver.
47. Stage3
Stage 3–TheCrucibleStage
“The mark of a successful
organization isn’t
whether or not it has a
problem; it’s whether it
has the same problems as
last year.”
-John Foster Dulles
48. This is everyone’s least favorite
stage because it is frustrating.
Seth Godin calls it
“the dip.”
Stage3
The First “No” Stage
49. There is enough going for you
that it’s hard to quit,
but not enough in place
to continue indefinitely.
Stage3
The First “No” Stage
54. In life and business
one size
doesn’t fit all
Stage3
Focus on Your Core
Reduce complexity, extraneous effort, and
Start thinking like a manager
Review your margins, brand resonance,
Sell to your current and/or previous
customers
01
02
03
04
information silos
and sustainability
55. In life and business
one size
doesn’t fit all
Stage3
Catalytic Moment
gelsystems, and positioning
Your people, processes,
56. In life and business
one size
doesn’t fit all
Stage3
At this point it is common to seesaw
back and forth between Stages 2 and 4
Warning
59. Stage4
All entrepreneurs do
1 of 3 things:
What happens at Stage 4?
They
implementa
newbusiness
model
Theylosea
critical
resource
Theysellthe
businessand
startoverAnyofthesethingswillcauseyouto
movebackdowntoapreviousstage.
61. In life and business
one size
doesn’t fit all
Stage4
What is BSO?
A Bright and Shiny Object is a new project or
potential project that key players in the
business latch onto that alters the business’s
ability to operate.
Look for the words
63. In life and business
one size
doesn’t fit all
Stage4
You can move fast,
but you can’t change directions quickly.
Inconvenient Truth
64. In life and business
one size
doesn’t fit all
Stage4
The Way Ahead
Make your key
players obsolete
Scale intelligently01
02
Develop a BSO
warning indicator
03
65. In life and business
one size
doesn’t fit all
Stage4
Catalytic Moment
You introduce a new brand
or business dynamic
and start the cycle all over
again.
67. In life and business
one size
doesn’t fit all
TheWayAhead
Wherever You Are, It’s OK
We think if we just make it to
We forget that even though the grass may be
greener on the other side, it still needs to be
mowed.
the next stage, all our
problems will go away.
69. If you run out
of problems to
solve, you’re
either out of
business or
asleep at the
wheel.
TheWayAhead
70. “A journey of a thousand
miles begins beneath your
feet.”
-LaoTzu
TheWayAhead
71. Thank you for being
in business!
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For more information on the Small
Business Life Cycle, visit
Please share this with
your fellow small business owners!
72. TheWayAhead
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to grow your small
business with the
second edition of
The Small Business
Life Cycle.
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