This is a presentation about the different music video genres and conventions.

1. Music Video Genres
Charlie Sexton - 9246

2. ''Animation'' music video
Daft punk – one more time
http://www.youtube.com/watch?v=FGBhQbmPwH8
This video is all animated. In their videos, Daft Punk
use an animated style which tells a story and illustrates
the song. This video contains scenes from the 2003
released Japanese anime film Interstella 5555: The
5tory of the 5ecret 5tar 5ystem.

3. ''Homage'' music video
2pac – Ghetto Gospel
http://www.youtube.com/watch?v=Do5MMmEygsY
This video is a homage video as it is seen as a tribute to
Tupac Shakur, this song was released ten years after his
death. It features an actor playing the part of Tupac. It
is basically a tribute towards the artist as his legend and
his music is from the past. The video and song is
acknowledging his death.

4. ''Narrative'' music video
Arctic Monkeys – When the sun goes down
http://www.youtube.com/watch?v=EqkBRVukQmE
This music video has a narrative that goes with the
song. The story is about a young homeless women.
Then a man comes along and tries to help her out.
This man is nice to her to start of with then changes
into an evil man ‘When the sun goes down’.

5. ''as live'' music video
Linkin park – Numb/Encore
http://www.youtube.com/watch?v=DLlF2FMv968
This video is an as live music video as the video is the
artist's performing the song which is filmed in front of
a live audience. The video features clips of all
performers, including the band and the front men
singing, the video also shows clips of the audience. We
know the song is performed and recorded live as the
sound of the song is different than the album version
as it doesn't contain editing.

6. ''Referencing'' music video
Ashanti - Foolish
http://www.youtube.com/watch?v=gUPrnu3BEU8
The video grants us an insight of a relationship where
the man, gets involved into some criminal acts and
cheating which ends up in a break-up after some
quarrel between the two. The video is set in the
fashion of the movie Goodfellas. This video is a
reference to the gangster film, Goodfellas, the video
follows the plot of the film but puts it's own take on
the video.

7. ''Parody'' music video
"Weird Al" Yankovic - White & Nerdy
http://www.youtube.com/watch?v=N9qYF9DZPdw
This song is a parody of the song ‘Ridin dirty’ by
chamillionaire. The music video fits this too and is a
parody. This song is taking the mick out of ridin dirty.
The lyrics are made for this and the video is as they’re
similar but with complete contrasts.

8. ''Influence of Commercials'' music
video
Kanye West – Gold digger
http://www.youtube.com/watch?v=6vwNcNOTVzY
The video to ''Gold Digger'' is using an influence of commercials
as the video features girls, posing as if on the front of a magazine
from the 50's era. Shot in a widescreen letterbox format, using
stylized art direction with few props, the video features
performances shots of West interspersed with footage of Williams'
trademark female video models depicted as "pin-up" cover models
from fictional vintage magazines. The titles of the magazines on
whose covers the women appear reflect the correlating verses in
the song. Foxx is also present, lip-synching both his own parts and
the Ray Charles vocal sample. John Legend makes a brief cameo.

9. ''Pastiche'' music video
Foo Fighters. Walk.
http://www.youtube.com/watch?v=4PkcfQtibmU
The video to, ''Walk'' by the Foo Fighters is a pastiche,
it is quite similar to Parody and referencing, but
Pastiche mixes the two together. This video is heavily
influenced by the 1993 film, ''Falling Down''. The
video follows Dave Grohl picking up troubles along his
journey. At the end of the video the band are seen
performing in the warehouse.

10. ''Surreal'' music video
Nirvana – Heart Shaped Box
http://www.youtube.com/watch?v=n6P0SitRwy8
This video is surreal because it is using a dream like style to create the video.
Most things that happen or most things that we see in this video are not real
or will happen, such as the color of the sky and the plot of the video. The
video begins and ends with the band in a hospital setting watching an old
man being administered medication through an IV drip. The majority of the
video takes place in a surreal outdoor setting that incorporates imagery from
the film, ''The Wizard of Oz''. During the song's first verse, the old man from
the hospital climbs onto a crow-ridden Christian cross. The second verse
introduces a young girl in a Ku Klux Klan costume reaching for human
fetuses in a tree, and an overweight woman in a suit with human organs
painted onto it and with angel wings affixed to her back. In the video's final
cut, the band is only shown performing in the outdoor setting during the
choruses, where Cobain's face moves in and out of focus in the camera.

11. ''Interpretive'' music video
Katy Perry – Firework
http://www.youtube.com/watch?v=QGJuMBdaqIw
This video is an interpretive video as the video uses the lyrics to create plot and style of
the video.
Perry opens the video gazing down upon the city from a balcony. As she sings into the
night, fireworks burst from her chest and soon inspire young people throughout the
city to overcome their fears and insecurities, in the process igniting their own
fireworks. A shy overweight girl, playing the role of wallflower at a pool party, finds
the courage to shed her clothes and jump in the pool with her friends. A leukemia
patient at a children's hospital proves to herself that she can show herself out on the
street and in public despite her loss of hair. A teenage boy approaches his friend at a
party and kisses him on the mouth. A struggling young performer walking home in a
dark alley uses tricks from his magic act to win over a group of street toughs who were
trying to rob him. A boy confronts his fighting parents and pushes them apart because
their shouting is upsetting his little sister. Soon the youth of the city are converging
upon the courtyard of Buda Castle, dancing and lighting up the night with their
fireworks.

12. ''Impressionist'' music video
Red Hot Chilli Peppers – Dani california
http://www.youtube.com/watch?v=Sb5aq5HcS1A
The video to. ''Dani California'' by Red Hot Chili Peppers is
impressionist as throughout the music video, all members of
the band are dressing up as different artists from over the
years such as, The Beatles, Prince and Kiss. At the end of
the video the video ends with the band starring as
themselves on the stage. the video is a quasi-chronology of
the evolution of rock music; the band performs the song on
a stage, but in a variety of outfits representing important
figures and movements in the history of rock.

13. Music Conventions:
Lyrical Interpretation - Using visual meanings to interpret the lyrics. In the Eminem ft.
Rihanna video, we can see the visual being interpretive with the narrative. The lyrics say, ‘’Just
gonna stand there and watch me burn’’ and in the video, she and the house are on fire.
Extension or consolidation of song’s meaning - The video extends the meaning of the song.
For example, in ‘’Sabotage’’ by the Beastie Boys we can see the use of text to extend the
meaning of the song. The video features text of the song name.
Allusion (Reference) - An allusion is simply a reference to something. For example, ‘’Walk’’ by
the Foo Fighters alludes to the film ‘’Falling Down’’ and also, ‘’The Kill’’ by 30 Seconds to
Mars alludes to, ‘’The Shining’’.
Links to other artists - The Tinie Tempah song, ‘’Pass Out’’ links to another artist, Labyrinth
and also the Eminem video, ‘’Love the Way You Lie’’ links to Rihanna.

14. Music Video Techniques:
Cutting to the beat - Every time a beat occurs, there is a different shot. The editing will
have to keep up with the beat.
Effects - Effects are used in music videos to add to the narrative. The Major record labels
will use effects in these videos. In the music video, ‘’I Need A Doctor’’ Dr. Dre crashes 3
Lamborghini cars.
Miming and Lip sync - In every video Artists mine and lip sync their songs. However, in
Feeder’s video, ‘’Just A Day’’ they use homemade fans videos in their video, with the fans
miming their lyrics.
Use of multi image - A multi image is just using multiple images throughout the video.
An example would be, ‘’I Bet That You Look Good on the Dance Floor’’ by the Arctic
Monkeys.

15. Music Video Techniques:
Camera shots, angles and movements - A tracking shot is where the camera
moves along with the subject and a panning shot is where the camera moves
on the shot. These will be used to cover movement. Close ups will be to
capture emotion, an establishing shot is used to set the scene, a high angle
shot will be used to show somebody’s innocence and a low angle will show
importance and respect.
Green screen - A green screen is used to protect images onto the back of the
screen to show as if they’re at another place. An example is the ‘’Buddy
Holly’’ music video by Weezer.
Lighting - There are two different kinds of lighting, High key lighting and low
key lighting. High key lighting will not show shadows of the people features, it
makes everything lighter. Low key lighting will be used to capture a darker
and more moody video.