Charlotte Howard shares her presskit that includes her beauty salon career, business and personal resume.

1. About Charlotte Howard
Radio host & Beauty Salon Success Coach
Award-winning Hair Artist, Author and Speaker
Charlotte Howard is the voice for beauty salon career and business success. After
struggling with carpal tunnel syndrome, working long hours in corporate america,
spending very little time with family and seeing a huge need for brand new and
experienced beauty salon professionals to improve on their craft, marketing and business
skills to create an extraordinary lifestyle, she started her two passion driven beauty
businesses.
She is the President and CEO of Charlotte Howard Consulting, a beauty salon business
consulting firm providing business start-up, customer service, information product
creation, marketing and social media management.
She is also the Founder and CEO of Hair Artist Association, a global association for brand
new and experienced beauty salon professionals to grow personally and professionally in
the beauty salon industry.
Like most of her beauty salon clients who are working as a beauty salon employee,
freelancer, booth renter or salon owner, she understands what it was like when she
wanted to build higher beauty salon visibility, credibility, business growth, career growth
and an improved lifestyle.

2. She understands what it was like struggling to get more beauty salon clients and
customers --- on a limited budget. She also understands the challenges that come with
getting your name out there in the marketplace and differentiating yourself from your
competition.
She is the author of “Hair Stylist Riches”. This book is filled with easy to understand
strategies that brand new hair stylists coming out of school and seasoned hair stylists can
use to attract and keep beauty salon clients and customers. She believes marketing and
selling your salon products and services is one of the most powerful skills you could ever
learn. Learn how to market yourself strategically and authentically to set yourself apart
from everyone else. Discover the insider secrets to attract your ideal beauty salon clients
and customers.
She is the publisher of “Hair Artist Lifestyle Magazine”. This is a lifestyle magazine; packed
with timely and relevant beauty salon industry news. It’s designed to help hair artists,
makeup artists, hair stylists and beauty salon owners grow personally and professionally.
This is not your average beauty salon publication. The publication features the best-of-the
best celebrity beauty enthusiasts in the industry.
In this lifestyle magazine, Hair Artist Association presents the best there is to offer on
personal lifestyle advice, beauty salon information, events, trends, resources and
strategies to keep your beauty salon career and business achieving success.
As a highly sought-after beauty salon career, marketing and business expert, Charlotte
Howard lives her life with passion, pizzazz and enthusiasm --- engaging, inspiring and
changing the lives of as many beauty professionals as she can through her coaching,
consulting, seminars, workshops, teleseminars, webinars, blogs, radio shows, magazines,
products and services.
She currently resides in South Carolina with her 4 kids and loves sharing the power of
beauty.
Five things you may not know about Charlotte Howard:
♦ She is passionate about helping women with cancer and volunteers to teach makeup
seminars though the Look Good Feel Better program.
She is affiliated with Association of Cosmetology Salon Professionals
♦
♦ She is in partnership with La La Anthony and Loren Ridinger featuring award-winning
hair, makeup and skin care products.
She helped 3 corporate beauty salons create six figure incomes, while being a salon
♦
manager in corporate america and now teaches the same concepts to her clients to help
them achieve success.
She believes in staying on the cutting edge of knowledge in the field of beauty salon
♦
career, marketing and business—particularly local and internet education—while
remaining grounded in proven career, marketing and business strategies and practices.

3. About Beauty Salon Mentor Charlotte Howard
Successful, passion driven hair stylists, hair artists, makeup artists and beauty salon
owners who want to create an extraordinary lifestyle using their god given talents in the
beauty industry often need a mentor and community who can help them reach their goals.
That’s where mentor Charlotte Howard comes in.
After struggling with carpal tunnel syndrome, working long hours in corporate america,
spending very little time with family and seeing a huge need for brand new and
experienced beauty salon professionals to improve on their craft, marketing and business
skills to create an extraordinary lifestyle, Beauty Salon Success Coach and Mentor,
Charlotte Howard founded two passion driven beauty businesses.
Charlotte Howard helps hair stylists, hair artists, makeup artists and beauty salon owners
grow by improving their achievement in the four strategic marketing drivers of beauty
salon career and business growth: reputation, reach, resell and referral.
Her companies work continuously to stay on the cutting edge of knowledge in the field of
beauty salon career, marketing and business—particularly local and internet education—
while remaining grounded in proven career, marketing and business strategies and
practices.
The majority of her companies clients don’t have their own full-time business and
marketing staff; it is their objective to fill that role for them, implementing proven
business and marketing systems with a sharp eye on measurable ROI.

4. Company Fast Fact Sheet
Company Name: Charlotte Howard Consulting, LLC
Company Headquarters: St. Stephen, South Carolina
Founded: 2009
Founder & CEO: Charlotte Howard
Mission: Charlotte Howard Consulting mission is to help hair artists, makeup artists and
hairstylists successfully start-up and market your beauty salon business even if you are
transitioning from a beauty salon employee to a beauty salon business owner.
Products & Service Offer: Consulting, social media management, customer service
management, information product creation , business start-up and marketing for hair
artists, makeup artists and hair stylists.
Target Audience: Passion driven hair stylists, hair artists and makeup artists who want
to successfully start-up and market their beauty salon business.
Website: www.CharlotteHowardConsulting.com

5. Company Fast Fact Sheet
Company Name: Hair Artist Association, LLC
Company Headquarters: St. Stephen, South Carolina
Founded: 2011
Founder & CEO: Charlotte Howard
Mission: Hair Artist Association mission is to engage, inspire and change the lives of
beauty salon professionals by helping you use your god given talents to create an
extraordinary lifestyle!
Products & Service Offer: Coaching, training, seminars, workshops, radio shows,
publications, pr and marketing for passion driven hair stylists, hair artists, makeup artists
and beauty salon owners.
Target Audience: Passion driven hair stylists, hair artists, makeup artists and beauty
salon owners who want to create an extraordinary lifestyle using their god given talents in
the beauty industry.
Website: www.HairArtistAssociation.org

6. Hair Stylist Riches
The Money Making Secrets They Don't Want You To Know About
The Step by Step Guide to Attracting Hairstylist Success
Author: Charlotte Howard
Publisher: CreateSpace Independent Publishing Platform
Date of Publication: (December 11, 2012)
ISBN-10:1480245518
ISBN-13: 978-1480245518
Number of Pages: 66 pages
If you've always been struggling to market and sell your beauty salon products and
services, then you are about to discover the ins and outs of being a successful hair stylist
using proven strategies and effective money making techniques.
In this book, Charlotte Howard, Award winning Hair Artist, Author, Beauty Salon Success
Coach and Founder Of Hair Artist Association, shares with you Christian principles that
has helped her and others create success.
The book is filled with easy to understand strategies that brand new hair stylists coming
out of school and seasoned hair stylists can use to attract and keep beauty salon clients
and customers. Charlotte believes marketing and selling your salon products and services
is one of the most powerful skills you could ever learn.
Learn how to market yourself strategically and authentically to set yourself apart from
everyone else. Discover the insider secrets to attract your ideal beauty salon clients and
customers.

7. Inside Hair Stylist Riches you will discover:
• Chapter 1 Why It’s Important to Love Yourself And Put God First In Everything
You Do
According to the author, she believed finding your passion is possible and will take some
deep searching within yourself. However, putting God first in everything you do will help
build the foundation for your success in your personal and professional lifestyle.
• Chapter 2 How to Use Your Powerful Hair Artistry to Build Your Credibility
While it is true that your hair salon business will grow by word of mouth, you cannot
solely depend on this source to stay in business. Planning your marketing strategy is
essential to have a successful hair salon business. Niche salon marketing is a great way for
you to build your credibility. It involves focusing and marketing a particular salon niche.
The marketing concept has numerous benefits. You not only attract clients who have an
interest in your salon but also those who know where their particular needs will be met.
Thus your consumers can view your salon as trustworthy to give them what they want
and desire. Not only do you get customers that want what you have to offer but also
increase the credibility of your salon.
• Chapter 3 How to Master Your Hair Artistry Even If You Are Brand New
In order for you to become a master at your hair artistry you will have to learn all the
aspects of the business. Retailing products is very important in a salon selling business.
Aside from the earning that you will get from the salon services that you will be giving
your clients, you can also make a lot of money from the product sales. It can really make a
difference per month if you do well in salon selling of products.
• Chapter 4 How to Build Your Hair Artistry Platform Using The Power of Social
Media
As a hair stylist, it is in the best of your abilities to provide excellent service to your clients
and educate them with the best products as well as services to suit their needs not yours.
With that in mind, you will want to be everywhere possible to help as many people as
possible.

8. • Chapter 5 How to Use Your Hair Artistry to Build Local Awareness And Make a
Difference
When you offer a good service, the satisfied customers will talk good things about you and
the word will spread like a fire. They will also feel free referring their friends and relatives
to your business. The referral marketing and word of mouth is a viral marketing that
requires no investment. The only thing required is providing good hair artistry that will
appeal to many. Your brands should stand out to be the best and unique. The uniqueness
should be the selling point of your business and therefore you should concentrate more
on your hair artistry. Give the best and the best will come back to you.
• Chapter 6 How to Create a Six Figure Income Using Your Powerful Hair Artistry
Skills
Search for a good mentor. Aside from the lessons which you have learned in beauty school,
explore more for other ideas. Join seminars and conventions on hair styling. When given
an opportunity, seek employment under one of the best hair and fashion stylist in your
country or area, even just as an assistant. You will eventually learn some tips and tricks by
mere watching and listening.
• Chapter 7 How to Create a Profitable Salon Business Without Draining Your
Bank Account
Starting your own beauty salon business might seem very overwhelming particularly if
you are someone who is starting from scratch and has no idea about managing your own
beauty salon business. To begin with, planning is the basic activity that you will need to do
to start your own beauty salon. Like any other beauty salon business, only the right plan
will make you successful. When you are planning to set up your own beauty salon, you
must consider the location, the kind of beauty salon you want to have, the services you
want to offer, your budget, etc. These basic details are very important to make sure you set
your business up for success.

9. • Chapter 8 How to Create Systems That Work For You And Your Team
It is the dream of every salon owner or manager to have the business grow. For this to
happen the salon must have a good working team that is able to gain the loyalty of clients
and thus retain old clients and at the same time attract new clients. To have a good salon
team a salon owner or manager should not just think of how to motivate the team, but on
how to create a good working environment where the salon team can motivate
themselves.
• Chapter 9 How to Increase Your Retail Sales And Revenue Growth
Offer high quality work and exceptional customer service and current clients and
customers will rave about how great your salon is. You have to be able to offer products
and services above and beyond what the competition is offering.
• Chapter 10 How to Increase Your Client And Customer Referrals
Good marketing will enable you to get referrals endlessly. Understand how to wow your
current clients and customers. When you do this you will position your products and
services as the ultimate choice.
• Chapter 11 How to Increase Your Visibility In The Marketplace
The community that surrounds you is the reason why your salon exists. Without them you
cannot prosper. You need to recognize them and give back to them. This will build strong
public relation and customer loyalty. Socializing is the major marketing strategy for a hair
stylist.

10. Hair Artist Lifestyle Magazine
Author: Charlotte Howard
Publisher: CreateSpace Independent Publishing
Platform
Date of Publication: (April 1, 2013 )
ISBN-10:148399371X
ISBN-13: 978-1483993713
Number of Pages: 50 pages
If you've always been struggling to create the lifestyle you deserve but never had the
mentor, community, information, time, tools or resources to design the lifestyle you
deserve! This magazine is going to be the ultimate success blueprint for you.
In this magazine, Charlotte Howard, Award winning Hair Artist, Author, Beauty Salon
Success Coach, Founder Of Hair Artist Association, top celebrity beauty industry leaders
and beauty enthusiasts share how to create an extraordinary beauty salon career,
business and personal lifestyle.
Discover how to design the lifestyle you deserve, build a beauty salon career and business
you can be proud of.

11. Inside Hair Artist Lifestyle Magazine you will discover:
A lifestyle magazine; packed with timely and relevant beauty salon industry news. It’s
designed to help hair artists, makeup artists, hair stylists and beauty salon owners grow
personally and professionally. This is not your average beauty salon publication. We will
feature the best-of-the best celebrity beauty enthusiasts in the industry.
In this lifestyle magazine, Hair Artist Association presents the best there is to offer on
personal lifestyle advice, beauty salon information, events, trends, resources and
strategies to keep your beauty salon career and business achieving success.
What Will Hair Artist Lifestyle Magazine Do For You?
It’s simple really…
With Hair Artist Lifestyle magazine team on your side, you will have the ultimate beauty
salon career, business and personal success blueprint plus complete access to:
#1 – Exclusive Advice On Creating An Extraordinary Lifestyle In The Beauty Salon
Industry
#2 – Inspiring Beauty Salon Industry Stories That Will Guide You On Your Journey To
Personal And Professional Success
#3 – Insider Secrets On Beauty Salon Career, Beauty Salon Business, And Personal
Lifestyle Enhancement, Such As The Best Places To Save Money On Shopping,
Entertainment, And More

12. Do You Need a Beauty Salon Business and Marketing Expert?
Charlotte Howard, the Founder and CEO of Charlotte Howard Consulting, LLC and
Hair Artist Association, LLC can speak on a variety of topics, including:
♦ Stop Selling And Start Teaching! Why The Best Marketing Doesn't Look Like Marketing
At All: How To Use Educational Content to Attract New Customers and Grow Your
Business
♦ Seven Steps to Create a Marketing Plan That Gets You New Customers, More Visibility
and Peace of Mind
♦ 4 Proven Marketing Systems Every Beauty Salon Business Must Optimize to Maximize
Revenue Growth
♦ 3 Surefire Ways to Ignite Growth at Your Business: Strategies Every Small Business Can
Use to Grow Faster in the Next Year
♦ 7 Cheap and Easy Ways to Get More Visibility and More Customers for Your Business
♦ Pinterest For Business: How a Hot New Social Network Has Become a Heavy Hitting
Marketing Tool for Brands And How You Can Use It to Win New Customers
♦ 12 Surefire Ways to Protect Your Reputation While Promoting Your Business
♦ How Search, Social and Mobile Have Changed How Buyers Buy: And What Your
Business Must Do about It
♦ Send and Receive: How Email Can Help Your Business Grow Bigger and Better—Faster

13. Story Ideas
Charlotte Howard is the voice for beauty salon career and business success. After
struggling with carpal tunnel syndrome, working long hours in corporate america,
spending very little time with family and seeing a huge need for brand new and
experienced beauty salon professionals to improve on their craft, marketing and business
skills to create an extraordinary lifestyle, she started her two passion driven beauty
businesses.
Beauty salon business and marketing savvy mentor, Charlotte Howard delivers
proprietary strategies, systems, insights and proven principles for growing a real career,
business and personal lifestyle you deserve.

14. Here are some media suggestions for her area of expertise:
♦ Smart Marketing For Beauty Salons Who Want Instant Results. Did you know that a
recent survey showed that beauty salon jobs are still thriving in this economy and
expected to increase by 15.7% within the next 10 years. According to the Professional
Beauty Association the salon industry has not only remained strong throughout the
recession of the 2000's it has continued to add jobs at a faster rate than the rest of the
United States.
Although the beauty industry is a fast growing industry, many of the beauty salon
professionals are still struggling to market and sell their services to reach their target
audience and Charlotte Howard needs to help them. Do you know any hair stylists, hair
artists, makeup artists or beauty salon owners looking for proven strategic marketing
strategies and ways to stay competitive in a tough economy.
Strategically marketing beauty salon products and services can be a powerful way to gain
a competitive advantage, and it’s easier to accomplish success when you know what is
working in the beauty salon industry. How can beauty salon professionals avoid becoming
the next statistic? Charlotte Howard knows the difference between successful marketing
and non successful marketing, she explains the four strategic marketing drivers of beauty
salon career and business growth: reputation, reach, resell and referral.

15. ♦ How hair stylists can fill their beauty salon chairs with clients effortlessly. Women
are starting more beauty salon careers and businesses in this economy than ever before,
and they have every right too: There’s never been a better time to create the lifestyle you
deserve, making more money doing what you love, setting your own schedule, and having
the freedom to do what you want. This thriving new economy is best suited for women
who are ready to create an extraordinary lifestyle. Find out from Charlotte Howard how
you can take your pain and turn it into a successful passion driven beauty business career.
♦ Success driven connections that turn into rewarding relationships. Charlotte
Howard loves to connect with like-minded professionals online and locally. She
understands that through daily connecting, collaborating and content creating. She
ultimately creates long meaningful relationships that lasts a lifetime. These types of
relationships are priceless.
♦ Top 3 skills you must master to create a rewarding lifestyle. Charlotte Howard has
the blueprint for creating a lifestyle you deserve: you must have a proprietary system in
place to master your passion driven career, business and personal life. To get a clear
understanding of these top 3 skills contact Charlotte Howard today!
More Speaking Ideas:
♦ Why Beauty Salons Struggle To Market Themselves
♦ Mistakes Brand New And Experienced Makeup Artists Make And How To Avoid Them
♦ How To Successfully Start-up And Market Your Beauty Salon Business
♦ How To Market Your Beauty Salon On a Small Budget
♦ How To Build a Community Around Your Beauty Salon
How To Start Your Own Beauty Salon Seminars
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Get More Beauty Salon Clients Today!
♦