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1. Who would be the audience
for your media product?
Charlotte Mantle

2. Class Scale
 According to this scale often used by companies when deciding which
demographic to aim their product, my audience would be People at
the Lowest Level of Income.
 This is because my
audience mould be
made up of students,
who many of whom
would only be casual
workers since still in
education
 This model isn’t very
effective in terms of
aiming a product
since it only looks at
careers and pigeons
students and
pensioners together

3. Interests and Personality
 On this more complex chart, my audience would be the Aspirers
demographic meaning they value appearance and are materialistic
 I feel like my audience would
fall into this bracket easier
than any of the others
 My representative for my
audience, in my audience
profile, fits this category
perfectly
 Because of this I felt it important
to make my magazine
attractive and appealing
 Also aspirers tend to be younger
people, and my audience
demographic is university
aged students

4. The LifeMatrix Model
 The LifeMatrix model gives you more categories for an audience in order to
aim a product more specifically
 My audience would fall into the Tribe Wired category
 This is because they younger
audience especially ones
interested with
Electronic/synthetic music,
are very likely to digitally
aware
 Also, being university
students/university student
age they are very likely to be
creative and free-spirited