This document discusses campaigning and provides guidance on how to effectively campaign. It defines campaigning as organizing for change and lists reasons to campaign such as addressing societal crises like climate change and inequality, as well as community problems. It emphasizes that the most important factors for campaign success are to listen and learn, and realize your own power which comes from various sources including collective action. The document outlines the campaign journey and provides tips for building campaign effectiveness such as having clear aims and values, developing skills and networks, and reflecting on lessons learned.
1. Why Campaign?
Campaign effectiveness in the
community and voluntary sectors
Titus Alexander
Head of Campaigning NSG
2. Who is here?
Other
Activist / campaigner
Statutory body / public service
Community / Voluntary organisation
Voluntary / community support provider
Second tier VCS support provider
3. • What is campaigning?
• Why campaign?
• How to campaign
• Building campaign effectiveness
campaign support needs
16. Why campaign?
1. World is not perfect
2. Achieve your aims
3. Collective problem solving
17. Why campaign?
Public agenda
Advocacy
Experts by experience
Empowerment
Active citizenship / Take Part
Duty to promote democracy
Improving public services
Public participation
21. Forms of power
confidence, intergrity and self belief
knowledge and expertise
resources – money, tools and other assets
position - control over decisions
collective action
networks
celebrity
self-knowledge
22. We are more power than we
imagine
O=E+R
Outcome = Event plus Response
Our power is in the response
24. How to campaign
Start with the end
issues
Know your stuff
Plan your campaign People &
Methods
structures
Communicate!
Mobilise your power
Celebrate!
25. How to build
campaign effectiveness
Clarity of aims & values
•
• Campaign consciousness
Internal communications & systems
•
Skills and knowledge
•
• Cultivate contacts & networks
Reflect, evaluate & learn
•
• Support networks
28. Campaigning in the
North West
3. What are you campaigning about?
4. What support is there?
5. What support is needed?
29.
30. Level Campaign Continuum
Global
EU feminism
State
Nation/region
Profession
Sector
Institution
Local area
Office
Group
Individual
Law System
Practice Policy
Belief Behaviour
Notas del editor
<number>
TITUSGHGs rising exponentiallyHumans use 40% biomass / 6th great extinctionFood 25% rise in grain prices / biofuels = biofoolish In Our Final Century: A Scientists Warning: (Heinemann, 2003), the Astronomer Royal, Professor Sir Martin Rees writes that “human-induced pressures on the global environment may engender higher risks” than natural disasters. Humanity “is more at risk than at any earlier phase in its history.” J F Rischard, European Director of the World Bank, has identified 20 critical issues which must be solved over the next two decades if humanity is to survive the century – 20 problems which are growing faster than our ability to solve themEducation increases these dangers when it equips people with skills and knowledge without awareness of these problems. Education also fails people if it equips them for jobs that become redundant as a result of rapid change in the global economy.<number>
TITUSGHGs rising exponentiallyHumans use 40% biomass / 6th great extinctionFood 25% rise in grain prices / biofuels = biofoolish In Our Final Century: A Scientists Warning: (Heinemann, 2003), the Astronomer Royal, Professor Sir Martin Rees writes that “human-induced pressures on the global environment may engender higher risks” than natural disasters. Humanity “is more at risk than at any earlier phase in its history.” J F Rischard, European Director of the World Bank, has identified 20 critical issues which must be solved over the next two decades if humanity is to survive the century – 20 problems which are growing faster than our ability to solve themEducation increases these dangers when it equips people with skills and knowledge without awareness of these problems. Education also fails people if it equips them for jobs that become redundant as a result of rapid change in the global economy.