2. Supermatchmakers.com
Stakeholder 1 Stakeholder 2 Stakeholder 3
Identify by Name unknown Rackforce.com The people looking for
safe dating sites
Organization Name Superwedland.com Rackforcehosting.com Single people looking
for love or friendship
Role/Title Creators of site? Hosting company Single person
Level of Interest or Medium-they are really Medium-high interest- High-they are the ones
unknown looked into the company would like using the site and the
Influence
who they were and to know that the site site should make them
unsure brings users to it. want to use it more.
Perceived desired A site that was easy and To create a site that The site should feel
informative for their brings users into it. safe and like a real
outcome
users business. The site
should be informative.
3. Problems at
first glance
There is no sense of
organization with this
site.
The color and design
is lacking in a brand
image.
The person would be
unsure where to click
first.
The site looks unsafe.
4. Glenda
Description of User
Age: 59
Heterosexual female
Works from home part-time.
A gamer and knits on time off.
Reads faction books
Raised Catholic.
Moved around the US her early part of
her life.
Never used dating services of any type
before.
Mild Conservative.
Uses internet mainly for paying bills and
working from home.
Using mostly Firefox for her search
engine.
Moves link to link.
Looks through the whole web page
before moving on.
5. Cameron
Description of User
Age: 23
Heterosexual Male
He is a recent graduate with a four
degree in game development.
Raised in North Carolina, but went to
college in Florida.
Single and never dated while in college.
Has never used dating service online.
Meets girls through friends or school.
Mild Conservative.
Uses Google search and Firefox for the
internet.
Only uses internet if he needs
informative for his work or gaming.
Uses link to link and search to move
around.
Goes directly where he needs to go in
order to get his information.
Does buy and sell some on internet.
Has a web site for his portifio.
6. Barbara
Description
Age: Late 30s to 40s
Heterosexual female
Graphic Designer/Professor
Never used online dating services.
Knows someone who did and never
found someone, so he stop looking
online.
A big apple product user. Uses apple
home page.
Uses the internet for shipping places
like overstock.com and writing &
reading grants for different art
galleries from across the US.
Likes web sites that provide a safe
well design area.
Knows where to go without having to
think about it to much.
7. Mattaw
Description of User
Age: 25
Heterosexual Male
In college for a four year degree in
animation.
He has a web site and uses YouTube to
upload his videos.
Also uses MySpace.
Has used Yahoo.com online dating be
2000. Does not use online dating any
longer.
Uses both Firefox and Safire for
internet.
Uses Google search mostly.
Raised in a mid-west state moved to
Florida for school.
Goes more with friends then dates.
Mild Conservative.
8. Scotty
Description
Age: 36
Homosexual Male
Earning a degree in Web design
Went to clubs and bars to met people.
Never used internet dating services.
He is from the northern eastern part of
US.
Uses Face book and MySpace to keep
up with family and friends.
The Weather Channel web page is
one of his favorite to use.
When first entering onto a page looks
for the navigation system.
User Firefox and Explorer for internet
connections. Google is his main
search engine.
Has Liberal point of view.
9. Elements of
User
Experience
oThe Visual Design- is weak
there is no place for the eye to
focus on.
oInterface Design-the links
either do not work or take the
user to a untrustworthily place.
oInteraction Design-has no
true define to it. The users are
unsure where they are going.
No site map.
oFunctional Specifications-the
site contents no information on
how to best use this site.
oUser Needs- creates
uncomfortable feelings and
rarely does the user feel they
find what they are looking for.
oSite Objectives-no design
brand. There are two business
statements.
10. Feelings Frequency Importance Total
Navigation 5 5 5 15
•The content cut
into ads. Content 5 5 5 15
Organized 5 5 5 15
•The navigated system
is untrustworthily. Color 5 5 4 15
•The design is non- Safe site 5 5 5 15
existed at all.
Design 5 4 5 14
•There is no search
Search 4 2 4 10
engine.
•Looks illegal with the
way the design is and
no company connected
to the site.
Grading System:
1 being the least spoken about and 5 being the
most spoken about.
13. Site Needs
•Professional Look (very
Important)
•Safety (very Important)
•Search Engine
(Important)
•Brand Id (very
Important)
•Links that make Sense
(Important)
•Organized (Important)
•Well Design (very
The main Focus of the Redesign
Important)
14. Research for
Redesign
Research several dating review
site to see how the problems of
information overload was
handle.
Main content was always
placed in the center of the
page.
The most important links were
placed on the left hand side so
it is seen first.
Ad were usual placed on the
right hand side
All the sites were protected
and branded as legal
businesses.
Main navigation was placed at
top along with the headlines
15. The original
headlines
•The idea was to write
out the headlines and
reorganized them into
something that makes
sense.
•Thinking of the users
move who link to link.
•The users who want to
find what they are
looking for right away.
Redesign Process
16. •The process was to
reorganized the page in
a way that made sense.
•The first reorganized
the links putting them
into themes.
•Started with five
different themes.
•The themes would
become a search
engine for the users
looking for a dating site
that best suited their
needs.
The redesign process
17. The Redesign
Process
•I started redesign of the
front page.
•The layout needed to
make sense in order to be
easy to read by the user.
I moved the dating
1.
links to the right side.
The extras were
2.
placed on the left
side.
The service statement
3.
of the site was in the
center of the page.
The heading was
4.
enlarged and center
with a image.
18. Redesign
Process
The color scheme
I came up with the idea
to create a brand for
this site.
The theme would be a
coffee shop.
Coffee shops are
sometimes used for first
dates or just meeting
someone.
The colors would be a
chocolate brown, a
updated pink, and blue.
Give the users a feeling
of food and coffee like
being at a coffee shop
19. The first
redesign
This is what I came up
with as the first
redesign of the project.
The background was
the chocolate brown.
The pink used in the
content area and
heading.
The two coffee cups at
the top reflected love
with the hearts.
20. The Users
reactions to the
redesign
Positive
The overall look is better.
The brown is nice.
Noticed the links first.
Liked the new name.
Likes the center graphics.
Likes fonts
Negative
The link colors may be too light.
The brown too dark , looks a little
uncomfortable.
Push the coffee theme further.
Background link unsure what that is.
Image is a little washed out.
Too web looking
Needs to be softer
21. Positive
•Loved the simplicity of
the design.
•The background is
better and softer.
•Feels more
professional.
•Elegance about it.
Negative
•Liked image in Image 1
better.
•Not enough contrast.
•The pink in the three
Redesign Image 2
column unsure about.
•Too girly
22. The second
redesign
After the comments made by
the users.
I moved over the dating links
to the left side.
The extras went to the right.
The content and links placed
on a white background with a
border around them.
Widen the page to give it
larger feel.
Made a brown stripe along
bottom and top of page.
I took out the ad completely,
not needed.
A dark pink stripe along
bottom and top.
23. This is the final
outcome of the
design
•The coffee theme was
pushed further.
•The brown was used
only at the top and
bottom.
•The images were
placed on a coffee ring
background.
The final design page
24. PDA Design
PDA design should be
150px x 150px.
Little or no images
PDA forms are now not
much different from
Web designs.