Some simple stats, stories and ideas about how you can utilize social media to find your next job.

1. Will Social Media For Work
Chase Reeves
chasereeves@gmail.com
www.twitter.com/chase_reeves

2. Will Social Media For Work
Where Do You Do
the Social?

3. Some Interesting Factoids!
3 out of 4 Americans use social

4. Some Interesting Factoids!
2/3 of the global population use social

5. Some Interesting Factoids!
13 hours of video is uploaded to YouTube

6. Some Interesting Factoids!
It would take you 412.3 years to watch
everything on YouTube.

7. Some Interesting Factoids!
If Facebook were a country, it would be the 8th most
populated in the world... just ahead of Japan.

8. Some Interesting Factoids!
Twitter grew by 1382% between January and
February 2009.

9. Social media is not
going anywhere!!!

10. Some Definitions

11. Some Definitions
✓ Social Web
✓ Social networking
✓ Social Media

12. Some Definitions!
Social Web:
Regular people
doing the regular
ol’ social internet
thing.
It’s kinda the
where and the
what.

13. Some Definitions!
Social Networking:
Regular people
doing the whole
“Oh, i see you have
friends there... can
i come?” thing.

14. Some Definitions!
Social Media:
either:
Regular people
creating media
(videos, images, etc)
and sharing online
or:
Advertising agencies
interrupting us as we
do the whole “social
web” thing.

15. The Underlying Theme:
just a layer of
technology on
top of human
nature

16. Some Recap
The Social Web is not Some Definitions:
going anywhere! ✓ Social Web
& ✓ Social networking
✓ Social Media

17. Yes We Can!

18. Worst Social Web
Tp
o 10!Practices!

19. Worst Social web PRactices
1: Being an idiot in the things you write
✓ 41% of candidates
posted stuff about
drinking or doing
drugs

20. Worst Social web PRactices
1: Being an idiot in the things you write
✓ 41% of candidates
posted stuff about
drinking or doing
drugs
"... is not going to work,
f*** it i'm still trashed
SICKIE WOO"

21. Worst Sociala web certificate stating a valid
HR: Please provide medical
PRactices
reason for your sick leave on Thursday 21st 2008.
1: Beingday leave absences do not require a write
Kyle: "1
an idiot in the things you medical
certificate as stated in my contract, provided I have stated
✓ that I of candidates medical reasons."
41% am on leave for
posted stuff about
drinking or doing
HR: Usually that is the case, as per your contract.
drugs
However please note that leave during these occasions is
only granted for genuine medical reasons. Your line
manager has determined that your leave was not due to
"... is not going to work,
medical reasons and as such we cannot grant leave on
f*** it i'm still trashed
this occasion.
SICKIE WOO"
Kyle: My leave was due to medical reasons, so you
cannot deny leave based on a line manager's discretion,
with no proof, please process leave as requested.
HR: I believe the proof that you are after is below

22. Worst Social web PRactices
1: Being an idiot in the things you write
✓ 41% of candidates
posted stuff about
drinking or doing
drugs
"... is not going to work,
f*** it i'm still trashed
SICKIE WOO"

23. Worst Social web PRactices
1: Being an idiot in the things you write
✓ 41% of candidates
posted stuff about
drinking or doing
drugs
"... is not going to work,
f*** it i'm still trashed
SICKIE WOO"
✓ 29% of candidates
had “poor
communication skills”

24. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images

25. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images

26. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images

27. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images

28. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images

29. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images

30. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images

31. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images

32. Worst Social web PRactices
2: Being an idiot in the pictures you post
✓ 40% of candidates
posted provocative or
inappropriate images

33. Worst Social web PRactices
2: Being an idiot in the pictures you post
Just wanted to let you know that I
will not be able to come into work
tomorrow. Something came up at
✓ home of candidatesgo to New York
40% and I had to
this morning for the or couple of
posted provocative next
days...
inappropriate images
- kind regards

34. Worst Social web PRactices
2: Being an idiot in the pictures you post
Just wanted to let you know that I
will not be able to come into work
tomorrow. Something came up at
✓ home of candidatesgo to New York
40% and I had to
this morning for the or couple of
posted provocative next
days...
inappropriate images
- kind regards

35. Worst Social web PRactices
2: Being an idiot in the pictures you post
Just wanted to let you know that I
will not be able to come into work
tomorrow. Something came up at
✓ home of candidatesgo to New York
40% and I had to
this morning for the or couple of
posted provocative next
days...
inappropriate images
- kind regards
Thanks for letting us know. Hope
everything is OK in new york. (Cool
wand)
Cheers, The Management

36. Worst Social web PRactices
2: Being an idiot in the pictures you post
Just wanted to let you know that I
will not be able to come into work
tomorrow. Something came up at
✓ home of candidatesgo to New York
40% and I had to
this morning for the or couple of
posted provocative next
days...
inappropriate images
- kind regards
Thanks for letting us know. Hope
everything is OK in new york. (Cool
wand)
Cheers, The Management

37. Worst Social web PRactices
3: Bad mouthing your current or past
employers
✓ 28% of candidates
engaged in this
behavior

38. Worst Social web PRactices
3: Bad mouthing your current or past
employers
✓ 28% of candidates
engaged in this
behavior

39. Worst Social web PRactices
"Following your comments made on
Facebook about your job and the
3: Bad mouthing your current or past
company we feel it is better that, as
employers
you are not happy and do not enjoy
your work, we end your employment
✓ 28% of candidates
with Ivell Marketing & Logistics with
engaged in this
immediate effect."
behavior
- The Manager

40. Worst Social web PRactices
4: Lying about your qualifications!
✓ 27% of candidates
engaged in this
behavior

41. Worst Social web PRactices
5: unprofessional Screen Namez/Emailz
✓ 22% of candidates
had some real bad
screen names

42. Worst Social web PRactices
5: unprofessional Screen Namez/Emailz
✓ 22% of candidates dumbest_boy_at_mit_20
had some real bad 00
screen names

43. Worst Social web PRactices
5: unprofessional Screen Namez/Emailz
✓ 22% of candidates dumbest_boy_at_mit_20
had some real bad 00
screen names
LuCyEaTsBoOgErS

44. Worst Social web PRactices
5: unprofessional Screen Namez/Emailz
✓ 22% of candidates dumbest_boy_at_mit_20
had some real bad 00
screen names
LuCyEaTsBoOgErS
Male26_kentucky

45. Worst Social web PRactices
5: unprofessional Screen Namez/Emailz
✓ 22% of candidates dumbest_boy_at_mit_20
had some real bad 00
screen names
LuCyEaTsBoOgErS
Male26_kentucky
hotmale@yahoo.com

46. Worst Social web PRactices
5: unprofessional Screen Namez/Emailz
✓ 22% of candidates dumbest_boy_at_mit_20
had some real bad 00
screen names
LuCyEaTsBoOgErS
Male26_kentucky
hotmale@yahoo.com
Frisco_Ho

47. Worst Social web PRactices
"I'm not sure about screen-names,
but I've seen some pretty terrible
4: unprofessional Screen Namez
email addresses. It boggles my mind
✓ when candidates
22% of students bring me their
resumes, applying for jobs, and
had some real bad
screen names
their preferred contact is
beerbong69@yahoo or
partygurl@gmail."

48. Worst Social web PRactices
6: Exposing Sensitive information from
previous employer
✓ 19% of candidates
engaged in this
behavior

49. Worst Social web PRactices
5: Exposing Sensitive information from
previous employer
✓ 19% of candidates
engaged in this
behavior

50. Worst Social web PRactices
“The new head of MI6
has been left exposed by
5: Exposing Sensitive information from
a major personal
previous employer
security breach after his
✓ wife published intimate
19% of candidates
engaged in this
photographs and family
behavior
details on the Facebook
website.” - The Mail, UK Publication

51. Worst Social web PRactices
7: friending people you don’t know (facebook)

52. Worst Social web PRactices
7: friending people you don’t know (facebook)

53. Worst Social web PRactices
8: Acting like you’re on myspace

54. Worst Social web PRactices
8: Acting like you’re on myspace

55. Worst Social web PRactices
9: Over-extending your “Friendliness”

56. Worst Social web PRactices
9: Over-extending your “Friendliness”
Dont
Poke Me!

57. Worst Social web PRactices
10: Keeping it all virtual

58. Worst Social web PRactices
1: Being an idiot in the things you write
2: Being an idiot in the pictures you post
3: Bad mouthing your current or past employers
4: Lying about your qualifications!
5: unprofessional Screen Namez/Emailz
6: Exposing Sensitive information from previous employer
7: friending people you don’t know (facebook)
8: Acting like you’re on myspace
9: Over-extending your “Friendliness”
10: Keeping it all virtual

59. Twitter & Facebook
&

60. Best Social Web
Tp
o 10!Practices!

61. Best Social web PRactices!
1: Choose A great Avatar

62. Best Social web PRactices!
1: Choose A great Avatar

63. Best Social web PRactices!
2: Write a great, simple Bio.

64. Best Social web PRactices!
2: Write a great, simple Bio.
Consultant, Community Blogger, Marketer, Amateur
Manager, Business Photographer. T-Shirt Lover, Tea
Professional, BarCamp/ and Beer Drinker, Professional
Ignite Event Organizer, Twitterer.
Blogger, Podcaster, RSS
Junkie and Technology Web-based software developer,
Enthusiast, Part of Rubyist, and owner of Faces of
Shizzow Dave.
When I was 18 I was going to be a Brevity, not my strong
rockstar. The 40 year old reality is suit. http://twurl.cc/
more conventional. 33

65. Best Social web PRactices!
3: Have a homebase online
✓ A blog
✓ Linked in profile
✓ A hosted resume

66. Best Social web PRactices!
4: LISTEN!!!

67. Best Social web PRactices!
5: Contribute &
Dialogue

68. Best Social web PRactices!
5: Contribute &
Dialogue
✓ Advice to others
✓ Links/
Information
about your
industry
✓ Relevant content
about you/your
profession

69. Best Social web PRactices!
6: Create An Intro Video

70. Best Social web PRactices!
6: Create An Intro Video
✓ An
introduction
to who you
are & your
experience
✓ Host it on
the
YouTubes
✓ Embed it in
your blog/
facebook/
linkedIn/
etc.

71. Best Social web PRactices!
7: Find People, Good People!

72. Best Social web PRactices!
7: Find People, Good People!
✓ twitter.mailana.
com
✓ search.twitter.c
om
✓ http://
twitter.com/
pdxjobs

73. Best Social web PRactices!
8: Update stuff regularly!

74. Best Social web PRactices!
9: Meet some people face to face!

75. Best Social web PRactices!
10: Be yourself Whilst also Being Professional!
✓ Your flair/personality/
pizzaz/gusto/zest/essence/
aura/smell matters to your
employers (at least a little
bit...)
✓ But don’t take that too far!

76. Best Social web PRactices!
1: Choose A great Avatar
2: Write a great, simple Bio.
3: Have a homebase online
4: LISTEN!!!
5: Contribute & Dialogue
6: Create an Intro Video
7: Find People, Good People!
8: Update stuff regularly
9: Meet some people face to face!
10: Be yourself Whilst also Being Professional

77. Linked In
Some tips and tricks

78. Linked In!

79. Linked In!
✓ Spend the necessary amount of
time to get your relevant
previous job info in there. Sell
yourself (sort of) shamelessly.

80. Linked In!
✓ Spend the necessary amount of
time to get your relevant
previous job info in there. Sell
yourself (sort of) shamelessly.
✓ Get some recommendations
from old bosses, teachers,
friends, families, cats, children,
sensies, etc.

81. Linked In!
✓ Spend the necessary amount of
time to get your relevant
previous job info in there. Sell
yourself (sort of) shamelessly.
✓ Get some recommendations
from old bosses, teachers,
friends, families, cats, children,
sensies, etc.
✓ Join some relevant groups to
meet new people and network.

82. Linked In!
✓ Spend the necessary amount of
time to get your relevant
previous job info in there. Sell
yourself (sort of) shamelessly.
✓ Get some recommendations
from old bosses, teachers,
friends, families, cats, children,
sensies, etc.
✓ Join some relevant groups to
meet new people and network.
✓ Grow your network with high
profile people right off the bat...
like, say, presidents?

83. Linked In!
✓ Spend the necessary amount of
time to get your relevant
previous job info in there. Sell
yourself (sort of) shamelessly.
✓ Get some recommendations
from old bosses, teachers,
friends, families, cats, children,
sensies, etc.
✓ Join some relevant groups to
meet new people and network.
✓ Grow your network with high
profile people right off the bat...
like, say, presidents?
✓ Use the search to find the right

84. Finding The Right People
Some tips and tricks

85. FInding the right people!

86. FInding the right people!
✓ Start on LinkedIn people/
company search.

87. FInding the right people!
✓ Start on LinkedIn people/
company search.
✓ Then research that person a bit
on the Google. You’re looking
for a blog, some press, recent
news, etc.

88. FInding the right people!
✓ Start on LinkedIn people/
company search.
✓ Then research that person a bit
on the Google. You’re looking
for a blog, some press, recent
news, etc.
✓ Hopefully you find them on the
Twitter. This is one of the best
ways to get to know someone
online... but you must LISTEN
first.

89. FInding the right people!
✓ Start on LinkedIn people/
company search.
✓ Then research that person a bit
on the Google. You’re looking
for a blog, some press, recent
news, etc.
✓ Hopefully you find them on the
Twitter. This is one of the best
ways to get to know someone
online... but you must LISTEN
first.
- what’s he/she saying

90. FInding the right people!
✓ Start on LinkedIn people/
company search.
✓ Then research that person a bit
on the Google. You’re looking
for a blog, some press, recent
news, etc.
✓ Hopefully you find them on the
Twitter. This is one of the best
ways to get to know someone
online... but you must LISTEN
first.
- what’s he/she saying
- what’s important to them

91. FInding the right people!
✓ Start on LinkedIn people/
company search.
✓ Then research that person a bit
on the Google. You’re looking
for a blog, some press, recent
news, etc.
✓ Hopefully you find them on the
Twitter. This is one of the best
ways to get to know someone
online... but you must LISTEN
first.
- what’s he/she saying
- what’s important to them
-

92. FInding the right people!
✓ Start on LinkedIn people/ Then, Slowly start
company search. to have a
✓ Then research that person a bit conversation with
on the Google. You’re looking them.
for a blog, some press, recent
news, etc.
✓ Hopefully you find them on the
Twitter. This is one of the best
ways to get to know someone
online... but you must LISTEN
first.
- what’s he/she saying
- what’s important to them
-

93. The most important thing
Find out what you want FInd out where you can
to be doing.
& be doing it.

94. Thank You!
?’s
Chase Reeves
chasereeves@gmail.com
www.twitter.com/chase_reeves