Presented to AMOA on October 1, 2011.

1. Social Media forFun and Profit October 1, 2011 Photo credit: http://www.flickr.com/photos/flavor32/2476211327/

2. Chas Grundy Director of Interactive Marketing University of Notre Dame chas@grundyhome.com @chasgrundy

4. Small business owner… …and chief marketing officer. Photo credit: http://www.flickr.com/photos/kovenkin/3965865576/

6. Photo credit: http://www.flickr.com/photos/jdanvers/3985204797/

7. Photo credit: http://sports.espn.go.com/nfl/preview07/news/story?id=2973338

8. Marketing begins with strategy, not social media. Photo credit: http://www.flickr.com/photos/kovenkin/3965865576/

9. AUDIENCE Photo credit: http://www.flickr.com/photos/indrarado/5558892445

10. Personas identify key traits, characteristics, habits, and attitudes of a target audience.

11. Developing a Persona Age range or average age Male or female Education level Average income Where do they live? What car do they drive? When do they work? How long is their commute? Are they likely to be married? Do they have children?

12. GOALS

13. The Dream A whole mess o’ customers You Your Friends Their Friends

14. Social Media (a definition) People using technology to be social

15. Word of mouth is hot. Photo credit: http://www.flickr.com/photos/swirlingthoughts/181995076/

16. “ Marketing is a tax you pay for being unremarkable. ” Robert Stephens, founder, Geek Squad Photo credit: http://www.flickr.com/photos/kovenkin/3965865576/

17. Remarkable Stories

19. Who are the characters? What was wrong? Where’s the suspense? What went right? What’s next? Tell a story.

20. Figure out your budget Photo credit: http://www.flickr.com/photos/ramberto/2707661395/

21. How many people do you have? How much time can they spend? How tech-savvy are they? How good at communication? Photo credit: http://www.flickr.com/photos/27369469@N08/2661018158/

22. An Example Social Media Plan Retain customers by maintaining a presence throughout the week before customers go to the bars on the weekend. Facebook, website Reach new customers by offering incentives to highly connected social media users. Target users on Twitter Build relationships with existing customers by creating a destination for recurring visits and engagement. Website, blog

23. Facebook 700 million users and still growing Nearly everyone is on Facebook Use Pages, not Profiles Lots of apps and integrations

24. Google+

25. Google+ Now competing with Facebook Far fewer users Established ____ 2011 Privacy, Features, Flexibility Don’t Be Evil No commercial entities (yet)

26. Twitter

27. Twitter 98% of Americans know about Twitter, but only 7% use it. The “not a social network” social network My favorite social network Sounds more preposterous than it is Quality, not quantity Use Tweetdeckto consume the fire hose

28. Twitter twitter.com/search Search for content, conversations, users tweepsearch.com Find other users twilert.com Get notified when conversations happen

29. Blog

30. Blog Search engines Customer relationships Can use as your website Requires time investment Gotta feed the beast Good content vs. lots of content

31. http://www.facebook.com/profile.php?id=1604163467&sk=wall

33. http://www.facebook.com/Coast.Entertainment1?ref=sgm

34. http://www.facebook.com/pages/American-Alpha-Inc/197612570263361

36. MEASURE Photo credit: http://www.flickr.com/photos/usnavy/5387296797/

37. Setting Up Goals

38. Google Analytics is free and powerful. Use it. google.com/analytics

40. How influential are you?

42. Thanks! email chas@grundyhome.com blog grundyhome.com twitter @chasgrundy facebook facebook.com/chasgrundy linkedin linkedin.com/in/chasgrundy