New Trends Through Social Media & SEO - Central Florida Lady Bloggers
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Chatter Buzz Media's presentation for the Central Florida Lady Bloggers. This PowerPoint discusses new trends we've noticed through social media and SEO.
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New Trends Through Social Media & SEO - Central Florida Lady Bloggers
- 1. New Social Media Trends @ChatterBuzzz 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 2. Reach People Who've Visited Your Blog or Mobile App 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 3. Hashtags: Released in June 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 4. Changes to Ad Format 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 5. Improved News Feed Algorithm 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 6. Instagram Updates: • Coming to Windows Phone in next few weeks • Added videos few months ago • Ads are coming 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 7. • IPO • Soon able to opt in to receive DMs from everyone • Organic scheduling via Twitter ads • https://business.twitter.com 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 8. • 13 million users • Used by big brands like Bacardi, Wheat Thins, Tide, etc. • Stop motion trending 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 9. New Pinterest analytics to calculate ROI and visitor response. Tracks Pins from your website. Now testing Promoted Pins. Offers additional insights about influencer engagement ROI, etc. 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 10. Formerly Pingraphy, now part of HootSuite, allows you to schedule Pins. 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 11. • LinkedIn introduces “mentions” – Seamless integration with Twitter mentions (ex. @ChatterBuzzz) – Be notified real time when someone begins / mentions your name. 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 12. • New CONTACTS TOOL to make relationship management easier – – – – Building relationships Connecting to media contacts Salespeople to stay in touch with Staying in touch with fellow event attendees – Connection with potential employers 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 13. • Hootsuite • Added a new scheduling feature called Hootlet • Currently have free 30 day upgrade to Hootsuite Pro • You Tube implementing better, more relevant commenting • Shift to mobile – advertising and content – make sure your blogs can be read on smartphones 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 14. SEO For Blogs 2013 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 15. FIRST OFF – Who am I? Jeff Kovacich SEO Strategist of Chatter Buzz gplus.to/JeffKovacich LinkedIn.com/in/JeffKovacich @ChatterBuzzz chatterbuzzmedia.com/blog s 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 16. Recent Google Algorithm Changes
- 17. Google Hummingbird Release date August 20th, 2013 Biggest Changes • Keywords are [Not Provided] by Google Analytics • Focus has shifted to the content and keyword meaning rather than exact phrases What to do? • Aim for long tail keywords • Build an audience on Google+ • Monitor keywords on Webmaster Tools • And write naturally!
- 18. Google Penguin (5) 2.1 Release date October 4th, 2013 New Penguin update was mainly an anti-spam update and embedded with the new Hummingbird algorithm. What hurt 1% of the sites • Paid links • Web Forum Spam • About the Author Spam • Site is Located on Blogrolls • Low Quality & Spammy Directories • Blog Comment Spam • Excessive Exact Match Anchor Text in Links
- 19. Tips for Monitoring your Blog
- 20. Google Analytics Don’t worry about [Not Provided]! You can still… • Track where visitors are coming from • What they do on your site • Compare Organic, Paid, and Referral traffic • And Much more!
- 21. Google Webmaster Tools • Can help you diagnose and repair issues on your site • Find what people are clicking to on to get to your site 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 22. Feedburner Create an RSS feed so you can track your subscribers and clicks www.chatterbuzzmedia.com
- 23. Bit.ly Bit.ly is a link shortening service If you register you can store and track your links. Great for determining which shares your followers really enjoy
- 24. Other Blog Tips
- 25. Use Google Authorship to Get Your Picture Next to Your Content 2 Options for Setting up Google Authorship 1. Link your content to your Google+ profile using a verified @domain email address 2. Linking your content to your Google+ profile and making sure you edit your “Contributor To” section of your Google+ profile & add ?rel=author to your Google+ hyperlink. My profile link plus.google.com/u/0/103834222948175980883?rel=author 3. Check to see if it’s set up properly. http://www.google.com/webmasters/tools/richsnippets 4. Wait for it to show up in search results (1-2weeks) Word Press users out there Plugin called Rich Snippet Customize it for people, places, events, recipes, etc.
- 26. Guest Posts – Add Author, Short Bio, and Link If you have an Author Information box, make sure it is embedded in your RSS feed, instead of being in a box that is only viewable if they visit your site.
- 27. Add a Call to Action to the End of Each Post You want your readers to do something after they finish reading Do you want them to register, call a phone number, buy something, download your guide, share with a friend, etc.
- 28. A Few General Keyword Rules 1. Target no more than 2 keywords per page or blog 2. Not every blog post needs to have keywords in them. 3. Don’t stuff keywords into your posts 4. It’s more than just keywords. Keep it natural.
- 29. Keyword Focus
- 30. Link Building Do’s and Don’ts
- 31. Do’s of Link Building Content Creation & Promotion - Create compelling content that people will want to reference, link to, and tell people about it. Share Content on Social Media and Social Sharing sites - Submit your news to press releases, quality blog sites within your topic, social sharing sites Ask Friends to Share or Like your Post – Sharing is caring. Make sure you do the same for them! Reviews & Mentions - Put your product, service, or site in front of influential bloggers or journalists Avoid using Exact Anchor Text – Example: Don’t create a hyperlink for a ppc page when the link listed is chatterbuzzmedia.com/ppc Instead focus on the long tail keyword. You can learn more about ppc services on our website.
- 32. Please Use Proper Anchor Text Good Examples • If you need to consult about SEO services, visit chatterbuzzmedia.com • Need to learn the best SEO practices? Visit our Chatter Buzz Blog Missed Opportunities for Better Anchor Texts • Read more about our SEO Services by clicking here • Want to learn more about our product? You can read more! Worse Offenders • Don’t link ever other word in a sentence. • Don’t link the entire paragraph of text. This NOT only looks terrible but Google will devalue your website. This also is hurting everyone’s eyes and ears by having me read this super long hyperlink. It’s also distracting from the presentation so please please please do NOT do this.
- 33. DO NOT PAY FOR LINKS!
- 34. How do I fix this? 1. Find out which links are bad and contact the site owners and ask for their removal 2. Disavow bad links using Google Webmaster Tools (Be careful using this tool) 3. Get Better Links on High Authority Sites such as YouTube, LinkedIn, Facebook, Pinterest, etc.
- 35. Blog References 26 tips to overcome bloggers block http://www.socialmediaexaminer.com/bloggers-block/ 50 resources to get the most out of Google Analytics http://blog.kissmetrics.com/50-resources-for-getting-the-most-out-of-googleanalytics/ SEO & Social Media Blogs http://moz.com/blog http://searchenginewatch.com/ http://seo2.0.onreact.com/ http://www.copyblogger.com/blog http://socialmediatoday.com/ http://www.socialmediaexaminer.com/ http://www.smallbusinesssem.com/
Notas del editor
- New Trends: What it means for you & your business: https://www.facebook.com/business/newsFacebook for BusinessCustom Audiences App - marketers to deliver targeted ads to people who visited their website or used their mobile appCustom Audiences will allow them to show ads to people who have been to their site or mobile app and still utilize Facebook’s targeting abilities.Mobile Upgrade for Brand Pages – Easier management, more visibilityFree Page Manager App for Android Usersfeatures allow admins, from their mobile phones, to upload multiple photos for a single post, edit existing Page admins and add new admins to Pages they manage.
- New data released Tuesday by Facebook analytics service EdgeRank Checker shows that Facebook hashtags reportedly do zilch for the social network -- no extra exposure, no viral reach. And, even worse, they may be creating a negative impact.According to EdgeRank, posts with hashtags are less likely to have viral reach than those without a hashtag.
- Larger imagesSame aspect ratio across desktop and mobile News feedConsistent elements and formats across ad units
- "EdgeRank" was the name given to Facebook's news feed algorithm years ago, and many still refer to it as EdgeRank today. Actions you take on Facebook are going to impact what you and your friends see in the news feed.Ranking used to be based on affinity score, edge weight and time decay.
- The simplest thing you can do? Include your WordPress.com blog URL in your Instagram bio, so app users can poke around on (the mobile version of) your siteThe simplest thing you can do? Include your WordPress.com blog URL in your Instagram bio, so app users can poke around on (the mobile version of) your siteuse hashtags wisely! Use iWatermark or a similar app to apply a text or graphic watermark to your images.
- New Trends: What it means for you & your business: http://advertising.twitter.com/ Introduced Trends in 160+ locations: including new locations – Belgium, Greece, Norway, Poland, Kenya, Portugal, Ukraine. It’s a good way to know what people are talking about right now all around the world.Introduced Keyword Targeting in Timelines on Ad platform: advertisers can reach users based on recent tweets and tweets with which users recently engaged.Twitter launched the new https://business.twitter.com to help businesses that are new to twitter or already well established to grow their audience on twitter.New targeting options for Twitter Ads: Companies can target users with same interests as followers of @usernames & companies have a wide range of over 350 interests category list to choose from. Upgrade mobile Twitter Apps for better user experience and easy use.
- New Trends: What it means for you & your businessThe new built in analytics feature is great to track the growth and interactions on your pinterest page. It can help in your reports and building your social media and marketing strategy through pinterest.The secret boards allow you to build up a board the way you want it before sharing it with your followers and possibly other pinterest users
- New Trends: What it means for you & your businessThe new built in analytics feature is great to track the growth and interactions on your pinterest page. It can help in your reports and building your social media and marketing strategy through pinterest.The secret boards allow you to build up a board the way you want it before sharing it with your followers and possibly other pinterest users
- New Trends: What it means for you & your businessLinkedIn: mentioning your connections on LinkedInhttp://blog.linkedin.com/2013/04/04/start-a-conversation-by-mentioning-your-connections-on-linkedin/http://blog.linkedin.com/2013/04/25/introducing-the-new-linkedin-contacts-a-smarter-way-to-stay-in-touch-slideshow/
- New Trends: What it means for you & your businessLinkedIn: mentioning your connections on LinkedInhttp://blog.linkedin.com/2013/04/04/start-a-conversation-by-mentioning-your-connections-on-linkedin/http://blog.linkedin.com/2013/04/25/introducing-the-new-linkedin-contacts-a-smarter-way-to-stay-in-touch-slideshow/
- Hootsuite added a new feature. When you install this little extension to your browser, you can schedule anything, from around the web to your hootsuite accounts. http://www.hootlet.com/Other image-based social media sites like Slideshare, Tumblr, Path, and Mobli will continue to grow, and businesses will need to become more mindful about the ‘sharability’ factor of photos on their websites and blogs in order to derive significant benefit from their social media content marketing efforts.Shift to mobile – advertising and content – make sure your blogs can be read on smartphones