2. Generating Lead Generating Lead Building Thought
Creating Buzz
Traffic Qualification Leads Conversion Brand Leadership
WHAT YOU WANT
B2B SOCIAL MEDIA OBJECTIVE
3. Buy-in of Beyond Create social
Goal setting Engage employees
management broadcasting media guidelines
BASICS OF B2B SOCIAL MEDIA SUCCESS
4. Virtual Events Ratings & Reviews Company Blogs Social Media Search
TOOLS FOR B2B SOCIAL MEDIA
5. IDENTIFY TOOLS
Product Virtual Case
Webinar Live chat Articles Blogs
tours Events studies
OPTIONS FOR B2B SOCIAL MEDIA
6. Content Content
Strategy Listening Responding Promotion Monitoring Measuring
Creation Population
EFFORTS REQUIRED IN B2B SOCIAL
