Use of Media in election campaign is changing and the new tools to connect with voters is Internet and mobile.

1. Digital Media for Elections

2. Internet & Mobile Penetration in India
Rural India will have 68 million claimed
internet users and 46 million active users by
the end of October 2013.
About 7.1 million users who access Internet
exclusively through mobile data connections
are in rural areas.
India has 554.8 million mobile users and 143.2
million unique Internet users
India has 23.8 million individuals who access
Internet from their mobile phones using a
data connection such as GPRS or 3G.
Social media users, residents of towns with
population of under 5,00,000 : 33%
Predicted number of Social Media users by
Dec,2013 : 80 million
India already has more mobile users in its
villages as compared to its cities and towns.
Source: http://www.indiadigitalreview.com/news/india-has-5548-mn-mobile-users-1432-mn-internet-users-study/14350
Social media users residents of smaller towns
with population smaller than 2,00,000 : 25%
Face book is now available in: 8 Indian
Languages

3. A new voter has emerged: Citizen 2.0
social media could have a “high impact” on 160
of the 543 constituencies in the next election
NRIs having voting rights: 25 Million
Like connecting with other voters, discussing and
sharing information and political views
Connected searchers, avid users of the Internet
and other sources to search information and
learn about politics
The voters profile include – first time voters,
youth, employee, farmers, businessmen,
entrepreneurs, Hindu, and minority
Candidates are using Facebook, Twitter,
Instagram and even Google Hangout
Highly skeptical about political news and want
more balanced presentations in articles

4. Digital Marketing Good Practices
Publish contents constantly and frequently and avoid censorship or
official criticism
Effective use of tagging and feedback
Use social network as agumentation tool for traditional media
Make all contents on the political activity available and form point
of view.
Don’t talk only about yourself. Talk about benefits.
Don’t waste money on advertisement campaigns if you don’t have
anything to say.
Tell the truth and always remember that whatever you do on the
web is public.
Don’t think that communication strategies are more important
than contents.
Digital Media
for Elections
Website
Blog
Social Media
Search
Marketing
Email
Marketing
SMS
Marketing

5. Digital Media for Elections
 Search Engine Optimization
 Google and Yahoo search
 Direct measure of credibility
 Identity of Candidate/Party
 Central Information Portal
 Customized for need
 News letters & Updates
 Most Dependable & Efficient
 Link to Call to Action
 Traceable & Measurable
 Face book, Twitter, YouTube
 Immediate & Viral Platform
 Two way communication
 Monitor, Engage & Influence
Digital Media
for Elections
Website
Blog
Social Media
Search
Marketing
Email
Marketing
SMS
Marketing

6. Reach Out to Citizens using Digital Marketing
 Two way interaction
 Visually appealing content
 Virality
 Communicate to loyal followers
 Measure reach & conversion
 Call to action
 Structured information
 Customizable & user friendly
 Searchable
 Subscriptions
 Larger reach
 Faster reach
Digital Media
for Elections
Website
Blog
Social Media
Search
Marketing
Email
Marketing
SMS
Marketing

7. Manage Party Image & Reputation
Promote candidate with human touch and
emotional connect and engage and influence voters
Human touch & Emotional connect in everything we
do.
Know your candidate Face book App - life story, past
accomplishments and election manifesto.
Photos, Videos & Interviews showcasing
accomplishments, current issues & campaign
coverage.
Audience classification and targeting.
Frequent updates with stand/take on current issues.
Testimonials & Voices from people.
Creating discussions amongst people on issues.
Events coverage with Dates, Times, and
Accomplishments.
Creative Videos Podcasts Offline IntegrationPolitical Satires

8. Election Campaign ideas

9. Election Campaign ideas
Voice push for voters Complaint management Inbound Number Improve Coordination
Make sure your voice reaches to lacs
of voters across your constituency
Send important campaigns / holiday
greetings powered by a robust voice
platform
Let your voters reach you free of cost
by giving a missed call
We will give an automated call back
to them so that they can record any
complaints / suggestions
Give a phone number to each of
your candidates
Your voters can reach out with any
queries / suggestions
Monitor your voter conversations
and know their pulse
Increase coordination among party
workers
Make sure important
announcements / messages are
spread across them instantaneously
Provide a conference bridge for
party workers to discuss important
matters

10. Voice Push to Voters
Telephony
Server
Upload Phone Nos
Upload Voice File
Web Interface
Reach out to lacs of
voters simultaneously
Download Logs
from web
interface
3
Upload voice message
and phone number list Outbound calls are
places simultaneously

11. Incoming Number for Candidates
Voter
Calls the
number
Dials 1 for
any queries
Candidate /
Party worker
Wait for
Input
E-mailSMS
Call Recording
Voice file sent to
E-mail
Dials 2 to record
message
Greeted with a welcome
message
• Set Welcome Message
•Program Extensions
• Access call Logs
Voter Records a message
Call connected to
candidate / party worker

12. Improve Coordination Among Party Workers
Chief Coordinator
9811-******
Message is transmitted
to all party workers
Coordinator calls a number
and records a message
Reach out to lacs of Party workers
simultaneously

13. Complaint managers for voters
9811-*******
Voter Telephony Server Voter Complaint Recording
Voter gives a missed call
to a number in case he
wants to register any
complaint / suggestion
Voter request is registered
Our system captures the
request
Voter Records his
complaint / suggestion
An outbound call is
placed to the voter and
he is asked to record his
complaint / suggestion

14. Thanks!
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