Mobile marketing in 2012 will mature and take the experience to the next stage of engagement. This year it will take the necessary jump to rule the communication space in near future. Thr presentation discuss Mobile Marketing Trends in 2012. It details that India is getting ready for big leap

1. Mobile Marketing Trends
Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919
Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj

2. Location Based Services:
1 Location Based Services to gain importance and deliver
contextual and location based marketing campaigns.

3. Mobile Social Networking:
2 Mobile Social Networking is the fastest-growing consumer
connect platform.

4. Mobile Search:
3 Mobile Search allow users to take actions based on the search
result, such as making call, placing an order, and so on.

5. Mobile Commerce :
4 Mobile Commerce is more of an extension of e-commerce with
experience over mobile.

6. Mobile Payment:
5 Mobile Payment solution providers need to address ease-of-use,
ease-of-implementation and mobile security.

7. QR Codes:
6 Quick Response Codes will be near ubiquitous both online and
offline

8. Object Recognition:
7 High-end mobile devices to have sensors that will recognize
user's surroundings, interest, etc. and offer solutions based on it.

9. Mobile Instant Messages:
8 Smart phones attract consumers to communication provided
such as Skype over mobile.

10. Mobile E-mail:
9 Smartphone offers mobile e-mail through a series of technology
enhancements to existing e-mail service.

11. Mobile Videos:
10 Mobile devices with larger screens offer ideal platform for
video consumption.

12. Mobile Gaming:
11 Casual mobile gaming will lead the mobile space with content
innovation

13. Mobile Services:
12 Companies will invest in services with focus on customers
acquisition, revenue generation, cost savings, and convenience.

14. Thanks!
Braj Mohan Chaturvedi
chaturvedibraj@yahoo.com
+91 9502421919
Disclaimer: The views represented in the presentation have nothing to do with the companies I have personal, professional,
or academic interest. It is absolutely my view which is based on the years of experience in the business.