Mobile handset is mostly if not always within an arm’s reach of their devices owners. The omnipresence nature of the mobile device has made it most valuable media in recent times. Most mobile phone users are within an arm’s reach of their devices over 90 percent of waking hours. It is very personal device which is often part of the intimate identity of their owners, who may personalize or accessorize their devices. Mobile campaigns are easy to create and execute. It helps you reach out to people all over the world and delivery is almost always guaranteed, unlike other channel of communication. Moreover, the messages are delivered to recipients within seconds. The channel provides the ability to reach customers 'on-the-go' and create highly effective two-way communication. In addition to this the mobile communication also offers content to be customized to target individuals who have opted to receive them. The medium provides the ability to customize the brand message to a diversified audience. Moreover, the mobile campaign results can also be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods.

1. Mobile Marketing Features
that makes it effective, valuable and result oriented.
Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919
Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj

2. Mobile handset is mostly if not always within an arm’s
reach of their devices owners. The omnipresence
Omnipresence nature of the mobile device has made it most valuable
media in recent times.

3. The mobile as a communication medium offers
Reach ubiquitous reach. It reaches recipients wherever the
handset owner is.

4. Mobile is very personal device. It is part of the owners
Intimacy identity, who may personalize their devices.

5. The mobile campaigns are easy to create and deliver.
Delivery They are delivered to recipients within seconds.

6. The beauty of mobile campaign is, that it can reach
Distribution out to people all over the world. The delivery of
mobile communication is almost always guaranteed.

7. The mobile campaign is very much affordable. It is
prices at cost per message which is very modest.
Affordability Moreover the cost per message decrease as volume
increases.

8. The mobile as a medium has ability to customize the
Personal brand message to a diversified audience.

9. The mobile communication can be very targeted and
Targeted specific to individual. It also offers opportunity to
target individual with specific content.

10. The mobile offer opportunity to the customers to
Two-Way reach back to the brand. The two-way communication
option makes it more effective and interactive.

11. Mobile as a device has ability to reach customers on-
Interactive the-go and create highly effective and interactive
communication.

12. Mobile marketing has unique ability to build long
Relationship lasting customer relationships. It retain existing
customers while enticing new customers

13. The mobile campaign effectiveness is always higher
Effectiveness than any other form of the media. The average
response rate is approximately 15 percent.

14. The small screen size of mobile handset makes
Convenience campaign managers to keep message basic and simple.

15. Location-Based Service provides both proximity data
Localization and contextual information which can be effectively
used to converse with customers.

16. Mobile marketing has ability to integrate with existing
Integration communication strategies without encoring large
capital expenditures

17. The mobile marketing medium insures that messages
Novelty Factor will achieve higher impact with their target audiences.
The innovation in mobile marketing has novelty factor.

18. Mobile users are increasingly using microblogging
Microblogging platforms like Twitter which can be highly beneficial to
the marketer.

19. The ease with which mobile marketing messages can
Viral be shared with potential customers makes it most
potent viral marketing tool.

20. Mobile marketing offers subscribers to have control
Opt-in over the messages they want to receive and the one
they do not want.

21. The mobile payment is very convenient for the users. It
M-Payment is offered as a secure online payment environment,
which works via advanced mobile Web systems.

22. User response can be tracked instantaneously which
Tracking makes mobile marketer understand and analyze user
behaviour.

23. Mobile campaign results can be tracked thru
Quantifiable downloads, page visits, customer opt-ins, and a variety
of other methods.

24. Thanks!
Braj Mohan Chaturvedi
chaturvedibraj@yahoo.com
+91 9502421919
Disclaimer: The views represented in the presentation has nothing to do with the companies I have
personal, professional, or academic interest. These are absolutely my views which is based on the years of experience in