This document discusses personal branding and provides tips for developing an effective personal brand. It emphasizes that personal branding is about how you present your professional image online through platforms like LinkedIn, blogs, and social media. It recommends following a 5-step process: define your personal brand's DNA, develop a mission statement, conduct a SWOT analysis, define your online touchpoints, and promote your brand consistently across social media. The document also provides a checklist for building an effective personal brand, including developing a brand mission, elevator pitch, understanding your niche market and competition, creating consistent online profiles and content strategy, and having an effective tagline.

1. Personal Branding 2.0
Your personal brand is the way you are represented to prospective business connections and
people. Your brand is your professional image and it is reflected by your online presence
through your LinkedIn profile, blog, social networking sites, and any other online platform
you’re visible on.

3. Personal Brand Equity
Continuous
Networking
Personal
Character
Maintain
Expertise
Stay
Engaged
PERSONAL BRAND EQUITY
Principals of Brand Equity is the same for building a personal brand in a social media world

4. Mission Statements
Personal Brands must have Mission Statements to inspire people to live a life of significance.
SWOT Analysis
Use SWOT Analysis Tool to audit yourself and your environment to help focus on key
issues.
Helpful
External
Harmful
Internal
Strengths
What do you do well?
What unique resources can you draw on?
Weakness
What could you improve?
Where do you have fewer
resources than other?
What are others likely to see as weakness?
Opportunities
What good opportunities are open to you?
What trends could you take advantage of?
How can you turn your strengths
into opportunities?
Threats
What trends could harm you?
What is your competition doing?
What treats do your weakness
expose you to?

5. Define your
Touch Points
Use Social
Media
Activation
Observe
Social Media
Engagement
Think Long
Term
Follow personal branding in 5 step process
Personal Branding a 5 stage Process
Define a Clear
DNA?

6. Choose a handful
of qualities about
yourself that you
want to be known
for
Write down a few
qualities or
attributes of yours
that will help you
to achieve your
goals.
Write down the 4
or 5 things you
want the world to
know about you.
Implement what
has been planned
Let’s Start Now
Principals of Brand Equity is the same for building a personal brand in a social media world
Personal Branding - Let’s Start Now

7. Promote Your Brand – Be Everywhere
now that you know the ingredient of personal brand choose your tools intelligently.

8. Promote Your Brand – “Give to Get”
Think “give to get” when trying to connect with others in the social media world.
Display
Advertisements
Facebook,
LinkedIn,
Google+, twitter
Blogs
Paid Media Earned Media Owned Media

9. Brand
Mission
Develop a clearly
stated mission that
states the purpose
and answers the
question "Why I exist
for customers?"
Elevator
Pitch
Creating a clear
elevator speech that
clearly identifies who
you are, what you
do, and why I should
care.
Niche
Market
Identify the niche
market and provide a
detailed description
of the niche.
Competition
Research and
identify your
competition, note
any comparisons and
differences.
Profiles
Develop and create
social profiles that
are consistent across
all platforms.
Content
Strategy
What is the plan to
provide content for
the profiles? How
often will you post
on each? Is the
content strategy
consistent with
brand and relevant
within the industry?
Graphic
Design
Do all pieces have a
professional look to
them, both for print
and digital?
Brand
Personality
Is the brand
personality clearly
defined and
consistent in all
media and design
elements?
Tagline
Does the tagline
communicate the
purpose in an
unexpected or un-
obvious way? e.g.,
Taco Bell's tagline
"Think outside the
bun."
Personal Brand Checklist

10. Thanks!
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