1. “Word of Mouth” marketing has long been a proven
strategy for successful travel and hospitality business.
TRAVEL 2.0

2. Everyone loves to travel. $ 14 million is spent on
80 percent of the vacation travel every minute. Travel is $ 7 trillion
is based on the referral. Industry globally
TRAVEL IS A BIG INDUSTRY

3. consumers are spending …..…… mostly exchanging
nearly twice as much time credible information Worldwide online travel
online than they did only sales is valued at $147
four years ago…..…… billion in 2007*
CONSUMER SPEND IS INCREASING

4. 86% of all travel and
Forecast to grow at 17% vacation research now
per year over the next 3 done online Over 50% of all travel
years* reservations done online
ONLINE TRAVEL IS THE WAY FORWARD

5. A further 38% of
Online travel sales will consumers make their
decision online, but almost 86% of travel sales
represent 48% of total will either be made
travel sales by 2008* purchase offline**
online, or strongly
influenced by online
ONLINE TRAVEL IS THE WAY FORWARD

6. TRAVEL 2.0 HOW IT WORKS

7. Tagging
Vertical Search User- Generated
Content
Travel 2.0
Beyond The
Browser Vlogs &
Podcasts
Mapping &
Mashups
TRAVEL 2.0 ECOSYSTEM

8. Embedding Into
Creating Content User Participation Open Architectures
Applications
Blogs Tagging RSS Mashups
Wikis Discussion Boards APIs Social Networks
Online Videos Atom Feeds
Podcasts
Photos
Applications
TRAVEL 2.0 ECOSYSTEM

9. TRAVEL 2.0 PLAYERS

16. THANKS