Mobile marketing involves communicating with consumers using mobile devices to send marketing messages, generate awareness, engagement, or loyalty. It is an effective and targeted way to reach consumers, as mobile devices offer ubiquitous reach and the ability to immediately deliver localized and personalized messages. Mobile marketing utilizes various tools like SMS, MMS, apps, and proximity marketing to integrate advertising, branding, promotions, and direct marketing efforts into a cohesive customer communication strategy. Marketers must focus on gaining customer opt-in, allowing opt-out, accurately segmenting audiences, and delivering valuable messages at the right time.

1. What is Mobile Marketing?
Understanding mobile marketing and value of communicating with the consumer
Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919
Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj

2. Mobile marketing involves communicating with the consumer using
mobile device. It is done to send a marketing message, to generate
visibility, awareness, engagement or loyalty

3. Mobile Marketing Features
Mobile marketing is effective, valuable and result oriented

4. Mobile is our second shadow. It is extension of our lifestyle

5. The mobile as a communication medium offers ubiquitous reach.

6. The mobile communication can be targeted and specific to individual.

7. Mobile communication is immediate, localizable and targeted.

8. Mobile has ability to integrate with existing communication

9. Mobile marketing messages has potential of becoming viral.

10. Mobile is great communication, and marketing tool.

11. Mobile marketing offers subscribers to have control over messages

12. Mobile marketer can understand and analyze user behaviour.

13. Mobile offers a secure online payment environment

14. Mobile Marketing Tools
Mobile is the perfect marketing tool

15. Prominent mobile marketing tool:
SMS MMS WAP IVR Proximity Application
a. Text a. Images a. Games a. Audio calls a. Bluetooth a. Applications
b. Audio b. Ringtones
c. Video

16. It is a direct response tool

17. It is relevant to consumers

18. It is most effective and timely tool to reach consumers

19. It can effectively track results of marketing efforts

20. It compliments other marketing campaigns

21. Mobile Marketing
Principles of mobile marketing

22. Integrated mobile marketing approach:
SMS MMS WAP IVR Proximity Application
Integrated Mobile Marketing Communication
Advertising Branding Promotion Direct Marketing
• Banner ads • Alerts • Jingles • Mailers
• Mobile videos • Surveys • Ringtones • Messages
• IVR – voice Ads • Polling • Coupons • Voice Mails
• Games • Information • Contests • Voice Messages
• Mobil-casting • Branded content • Free samples • MMS

23. It is important to get customers opt-in.

24. Marketer should make sure that customer can opt-out.

25. Marketers should segment customer base as accurately as possible.

26. The message should have value for customer.

27. The success of campaign depends on its Timing.

28. Thanks!
Braj Mohan Chaturvedi
chaturvedibraj@yahoo.com
+91 9502421919
Disclaimer: The views represented in the presentation has nothing to do with the companies I have
personal, professional, or academic interest. These are absolutely my views which is based on the years of experience in