1. first on the list: SEO Contests AS authentic Learning Mark Frydenberg Bentley University, Massachusetts, USA John S. Miko Saint Francis University, Pennsylvania, USA

2. Outline SEO (Teaching and Learning) Search Engines and SEO Research Questions SEO Contest Authentic Learning Examples of Student Work Conclusions

3. Research Questions What do students understand about SEO as part of an organization's online strategy? How is participating in an SEO contest an authentic learning experience? Does a competitive assignment provide an added incentive for learning about SEO? How does participating in an SEO Contest impact student learning about SEO?

5. encourage back links (links from other sites to yours)

6. promote a site using social media tools

7. select a relevant domain name

8. manually submit a site to search engines

9. create an XML Site Map

10. place key words in the title tag

11. place key words in meta-tags

12. include key words in HTML file names

14. Demo

15. Authentic Learning (Harrington) Problem has real-world relevance Problem is open-ended Task to be investigated over a sustained period of time Allow for exploring a task from different perspectives Provide for Collaboration Provide opportunity to reflect on the experience Seamlessly integrate with assessment Create polished products in their own right Allow competing solutions and a diversity of outcomes

17. Prior Familiarity I learned that in order to achieve a good result your page must be continuously updated. Also, even if you buy a domain name which includes the keywords of the search, you may not come first in the search results. SEO is not always a precise science."

18. Competition I loved this assignment. I really enjoyed competing against my classmates. It was almost like we were organizations competing against one another

19. Understanding I learned that it's not easy to optimize your website. It takes a lot of time along with patience for it to work. You need to constantly be up-to-date with it, so that your website shows up on search engines. One minute it may be there, while the other it may lose its [higher] ranking.

20. Techniques and Effectiveness We learned that … no matter how good the product may be, if you cannot find it on the first couple pages of Google or any other search engine, then it probably will not be found and adopted by consumers.

21. Conclusions The topic is relevant The learning is authentic The skills are valuable