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Malaysia
Facts
Ethnic Group     Grouping %                        Others     Non-
Bumiputera       62%                                1%       Malaysi
                                          Indian               an
Chinese          22%                        7%                 8%
Indians          6.7%
Others           0.8%
Non-Malaysian    8.1%                     Chinese           Malay
Citizens                                   22%              62%

Most commercial food in hotels,
shopping complexes, food courts
                                           Ethnicity Segmentation
must be approved Halal



                                          When you meet your friend:
                                          “Hi, have you eaten?”
                                          “Sudah makan?”
Meal times
• Breakfast (comprises of sweet, salty and sour)
• Matinee Break (Sweet)
• Lunch (Hawker, food
  courts, restaurants, mamaks)
• Evening Tea (Sweets or savoury)
• Dinner (Hawker, food
  courts, restaurants, mamaks)
• Supper (Sweets)
Malaysian Food
                            • Spices arrived with trade in
                              15th Century
                Malay           • China, Persia, Mesopota
 Chinese                           mia
                            • Interracial marriage
                            • Colonization from the
           Indian             Portuguese
                            • The English being the most
                              influential (East India
                              Company)
                            • Came the Chinese and Indians
Malaysian Food (myriad of
        flavours)
Eid al-Fitr
• Food you might see
  –   Rendang
  –   Ketupat
  –   Lemang
  –   Cakes and sweets
  –   Rose drink with ‘biji
      selasih’
Chinese New Year
• Falls usually on the first month
  of the lunar calendar –
  changes each year
• Celebrations last about 15 days
• Pay respect to ancestors
• Visit family and friends
Deepavali/ Divali
• Encountered
  –   Indian sweets
  –   Curry
  –   Muruku
  –   Rice
  –   Lights/ candles
Baba and Nyonya
   • Assimilated Chinese
   • Speaks Malay and
     Malay Creole
   • Influenced by malay
     culture
   • All variants of taste
     (sweet, sour, salty
     and bitter)
Not forgetting…
A simple character
                     Mostly outdoors
                     At night
YouTubers
•   My Generasi
•   Ponderings =)
•   My personal favorite 1
•   Char Koay Teow Penang
•   Too much is not a good thing :0

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Malaysia expose

  • 2.
  • 3. Facts Ethnic Group Grouping % Others Non- Bumiputera 62% 1% Malaysi Indian an Chinese 22% 7% 8% Indians 6.7% Others 0.8% Non-Malaysian 8.1% Chinese Malay Citizens 22% 62% Most commercial food in hotels, shopping complexes, food courts Ethnicity Segmentation must be approved Halal When you meet your friend: “Hi, have you eaten?” “Sudah makan?”
  • 4. Meal times • Breakfast (comprises of sweet, salty and sour) • Matinee Break (Sweet) • Lunch (Hawker, food courts, restaurants, mamaks) • Evening Tea (Sweets or savoury) • Dinner (Hawker, food courts, restaurants, mamaks) • Supper (Sweets)
  • 5. Malaysian Food • Spices arrived with trade in 15th Century Malay • China, Persia, Mesopota Chinese mia • Interracial marriage • Colonization from the Indian Portuguese • The English being the most influential (East India Company) • Came the Chinese and Indians Malaysian Food (myriad of flavours)
  • 6. Eid al-Fitr • Food you might see – Rendang – Ketupat – Lemang – Cakes and sweets – Rose drink with ‘biji selasih’
  • 7. Chinese New Year • Falls usually on the first month of the lunar calendar – changes each year • Celebrations last about 15 days • Pay respect to ancestors • Visit family and friends
  • 8. Deepavali/ Divali • Encountered – Indian sweets – Curry – Muruku – Rice – Lights/ candles
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Baba and Nyonya • Assimilated Chinese • Speaks Malay and Malay Creole • Influenced by malay culture • All variants of taste (sweet, sour, salty and bitter)
  • 16. A simple character Mostly outdoors At night
  • 17. YouTubers • My Generasi • Ponderings =) • My personal favorite 1 • Char Koay Teow Penang • Too much is not a good thing :0