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digital marketing strategy - social media
1.
2.
What happened to
TOP OF THE POPS? Date: August 2011
3.
4.
5.
6.
7.
8.
9.
Companies that
don’t understand digital communities will die…. Source:hagel
10.
11.
Your customers
have changed Source:the economist
12.
70 50 30
20 10 45-66 Baby Boomers ’ 46-’66 66-45 Baby Boomers ’ 46-’65 45-33 Gen X ’ 66-’76 33-16 Gen Y ’ 77-’94 15-0 Gen Z ’ 95-’2012 Age in 2010 Natives Immigrants “ millennials”
13.
14.
15.
16.
The Old Way
is Static – The New Way is Dynamic
17.
Interactive
18.
Social is relationship
marketing
19.
And relationships need
to be worked at.
20.
People are not
demographics anymore To connect to them, you need to understand them and social is relationship building
21.
22.
23.
Everyone has a
circle of trust People whose opinion they listen to and respect…
24.
Trust?
25.
Consumers are
not listening anymore….. Interruptive marketing has seen its day…
26.
Relationship marketing and
the rise of the “prosumer”
27.
28.
A shift
in culture, communication and values
29.
And companies are
becoming transparent
30.
Conversations will
happen without you initiating them
31.
Best to
be part of these conversations.
32.
33.
Digital Experience
34.
There are over
500 million facebook users worldwide. If Facebook was a country it would have the 3 rd largest population in the world.
35.
36.
37.
38.
39.
40.
Case Study 2
41.
Case Study 3
42.
43.
44.
45.
YOUR Company?
46.
47.
48.
49.
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