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Plastic Recycling Business Plan

Hind Plastics

High Quality Delievered




                          Group 22


        ANKUR VERMA

        BALVINDER

        PRATEEK DAHIYA

        SHIVAM

        RAJAT
Executive summary

COMPANY OVERVIEW .................................................................................................... 6

   Mission Statement ..................................................................................................... 6

Markets and Products .................................................................................................... 7

   Objectives................................................................................................................... 7

   Key to success: ........................................................................................................... 7

Product and services ...................................................................................................... 8

   Market comparison .................................................................................................... 8

Possible obstacles .......................................................................................................... 9

Industry and marketplace analysis ................................................................................ 9

   Industry analysis ........................................................................................................ 9

STRUCTURE OF THE PLASTICS INDUSTRY .................................................................... 11

   Raw Material Producers........................................................................................... 11

   Compounders........................................................................................................... 11

   Stockists ................................................................................................................... 11

   Specialist Manufacturers or Molders ...................................................................... 11

   Other Manufacturers ............................................................................................... 12

   Fabricators ............................................................................................................... 12

Marketplace analysis ................................................................................................... 13

Customer analysis ........................................................................................................ 13

Competitor analysis ..................................................................................................... 13

Marketing strategy....................................................................................................... 15

Product/ service strategy ............................................................................................. 15

Pricing strategy ............................................................................................................ 15


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Distribution strategy .................................................................................................... 16

Advertising & promotion strategy ............................................................................... 16

Sales strategy ............................................................................................................... 16

Marketing & sales forecast .......................................................................................... 17

Development................................................................................................................ 18

   Development strategy ............................................................................................. 18

Management ................................................................................................................ 19

   Job description ......................................................................................................... 19

Operations ................................................................................................................... 20

   Stages of Recycling and Production ......................................................................... 21

   Chipping ................................................................................................................... 21

   Segregation .............................................................................................................. 21

   Cleaning.................................................................................................................... 21

   Agglomerating / Colouring ....................................................................................... 22

   Extrusion / Palletisation ........................................................................................... 22

   Fabrication into end Product ................................................................................... 22

   Scope of operations ................................................................................................. 22

   Supply chain ............................................................................................................. 22

   Gantt chart .............................................................................................................. 25

   FACILITY LAYOUT ............................................................................................... 25

Financials.................................................................................................................... 26

Income statement ........................................................................................................ 27

Balance sheet ............................................................................................................ 28

Break Even Point .......................................................................................................... 30


3|
Appendix ...................................................................................................................... 31

   Annuity table:........................................................................................................... 31

Bibliography ................................................................................................................ 36




4|
EXECUTIVE SUMMARY
Plastic is the basic need of our day-to-day life. During recent years the plastic
industry has grown with a substantial growth rate. This growth is driven by three
sectors viz. packaging, infrastructure and agriculture. There are the various verities
of plastics out of which PVC(Polyvinyl chloride) and PET(Polyethylene Terephthylene)
plastics have their considerable contribution. PET plastics are generally used in the
manufacturing of beverage bottles for the packaging and PVC plastic is used in the
production of household plastic materials.The growing utilization of plastics in
industrial and consumer applications and surrounding solid waste recycling, has led
to an increased demand for recycled plastic resins and products.

We the Hind plastics provide a wide range of plastic solutions for household and raw
material for packaging of various companies. As a part of our ongoing efforts to
exploit this opportunity we will recycle the plastics and then produce kitchenware
items and other related plastic material.We will also sell the recycled plastics to the
companies in the plastic business. We will have a recycling plant along with the
production unit.The raw material will be procured from the waste collectors. The
raw material will be post-consumed beverage bottles and other soft plastic materials

Our main focus is our industrial customer whom we will sell PET bottles and PET
flakes. It will contribute more than 60% of our sales. We will also focus on the
household plastic business, which is the part of our portfolio. The initial set up cost
will be Rs 34, 40,000.

Hind plastics will be a solutionproprietorship business run by the promoters.

Since plastic material does not carry any brand name so it will give us an addition
benefit in long term to establish our brand name. To exploit the market we will use
penetration pricing as our marketing strategy and utilize our stringent distribution
network and strong industrial relationship.

As a future plan in coming years we will increase the variety of plastics like LDPE
(Low density polyethylene) and HDPE (High density polyethylene). By doing this we
will be able to produce plastic carry bags and raw material for production for plastic
chairs and tables and other fiber based products.




5|
COMPANY OVERVIEW
Hind Plastics provide a wide range of plastic solutions for households and raw
material for packaging to the various companies. Allahabadis the place where the
facility will be established and other operation will commence.

We will collect the plastic garbage like consumer beverage bottles, plastic bags from
various garbage stores and then our recycle unit will process it which eventually be
used for the production of finished goods.

The plastic garbage we are getting as raw material has two components one is
PVC(Polyvinyl chloride) and other is PET (Polyethylene Terephthylene). Firstly the
whole garbage is melted and then PVC and PET are separated from each other by
froth flotation technique.

We will create a plant (actual facilities to be shared with the recycling unit) to
manufacture extruded plastic flakes (purified plastic). The extruded plastic is then
molded in the various products.

We will produce two types of replay plastics

       PVC (Polyvinyl chloride)
       PET (Polyethyleneterephthylene)

Mission Statement
       Strive to provide the excellent plastic solution to the customers at
       competitive prices.
       Continually expand our range of products.
       Poised to service both large and small customers.




6|
MARKETS AND PRODUCTS
The plastic products usually do not carry a brand name so intruding in the business
like plastic will not be too hard with low price strategy. The population of Allahabad
and the cities around it like Varanasi, Gorakhpur,Johnpur is around 3Crores and this
area basically comprises of low to middle income group families so they focus on
plastic products rather than fiber since it is a cheaper. Hence it is huge market to
exploit.

From Allahabad city 500 tons of solid waste is produced from that 15tons of plastic
bags and around 7 tons of plastic bottles is generated per day. So the supply of raw
material will be continuous.

Apart from this we will sell raw material for packaging to the various small
companies in this area. Around 30 small and medium scale companies are working in
this region. So a large amount of industrial customer is also available.

There are two folds of products that we are providing one are industrial and other is
household.



Objectives
       Develop a business that survives on its own cash.
       Create a company that exceeds customer satisfaction level.
       Expand the service to whole UP in first five years and then to Delhi.
       Extending the services to electronic component manufacturing companies for
       production of capacitors printed circuit boards etc.

Key to success:
              The main keys to the success of the Company are:
              Secure Supply- Contract for supply of post-consumer bottles and post-
              industrial manufacturing waste for PET raw material feed stock.
              Satisfy our customer so that we can retain them
              Maintain low overhead and operating costs
              Provide better prices than all our competitors




7|
PRODUCT AND SERVICES
We will provide a wide range of plastic products for households and raw material for
packaging.The recycled plastic is processed to Polyethylene Terephthalate (PET). PET
is a thermoplastic polymer viscous of polyester family. The biggest property of this
compound is it transparent. This is the reason why it is used for packaging. Apart
from this PET have good strength, ductility, stiffness and hardness. After the
recycling process completed an extruded plastic is generated. Plastics extrusion is a
high volume manufacturing process in which raw plastic material is melted and
formed into a continuous profile.

The products we are producing are

       Cleaned and recycled plastic flakes of PET and bottles, recovered from post-
       consumer beverage bottles. (This PET will work as raw material for packaging
       to various firms, not for the end user)
       Household finished plastic goods. We willmanufacture plastic tubes of
       various diameters, plastic kitchenware.(For the end user)
       PET flake will be sold to thermo formers (those who mold plastic sheets into
       usable products) primarily to be used to produce high-visibility packaging.
       And also to the beverage companies for packaging.


Recycled plastic is widely used in mainstream construction products such as damp
proof membrane, drainage pipes, ducting and flooring. Bins, street signs and
planters are frequently made from plastic. They are cost competitive and resistant to
damage. Local authorities and schools are able to demonstrate recycling in action by
specifying recycled productsHigh strength PET is used in the clothing, furnishings,
tyre cord and technical textiles. Apart from PET the household plastic will be directly
sold to the end customers. In day-to-day life plastic items like water bottles, shop
case scrubber etc. is frequently used.So there is a big demand of these in local
market.

Market comparison
While quality and delivery are important factors to our potential clients, price is
most often the determining factor in a buying decision. Good-quality packaging
products manufactured from recycled (less expensive) resins, as close as practical to
the end customer's operations, will be most competitive and achieve a significant
market share. These factors have helped to determine the business parameters of
Replay Plastics.


8|
POSSIBLE OBSTACLES
The product is completed and ready for the market launch. The possible obstacles
are:

Unavailable or scarce raw material stock for production

Replay is confident that it has secured good availability of low cost post-consumer
PET bottles (feed stock) derived from post-consumer beverage bottles. It may be
possible that we would not get desired raw material.

Company may not meet environmental standards

       This environmentally-favorable venture provides for the development of
       technically feasible and economically viable solutions to PET plastic beverage
       bottle recycling, as well as environmentally aware in-house re-use practices
       which filter and return nearly all of the process water to the production lines




                INDUSTRY AND MARKETPLACE ANALYSIS

Industry analysis
Plastic recycling is an industry in itself in India. According to the Crisil research 7360
companies are working in this industry with a turnover of Rs 9200 Crore provides
employment to 3.5 million people. In India, per capita plastic consumption is one of
the lowest in the world. The per capita consumption is just one fifth of world
average that is 5kg. The domestic demand of plastic has grown by 9% and reached to
4.5MMT in year 2005.The GDP has grown during this period at 6.3% and plastic
industry 1.3 times of GDP. According to the Crisil report the demand of plastic by
2012 will be around 12MMT. The plastic consumption in India is booming. Demand
for commodity plastics is growing at the rate of 15% per year.. India holds immense
potential for the use of plastic in the infrastructure and agriculture. In case of
packaging industry we are using more plastic than the developed countries. The
growth is driven in three major sectors – infrastructure that is 13%% of the total,
packaging is 15% of the total and 10% for plastic consumer durables. It is projected
that the plastic waste generation will reach the will reach the level of 1.6 million tons
annually. India produces 5600 tons of plastic waste per day.




9|
Region wise and polymer wise turnover of recycling industry in Rs.Crore

Region                        PVC                            PET

West                          156                            383

East                          75                             86

North                         338                            158

South                         111                            139

Total                         680                            766



Each region is specialized in one type of plastic viz south: PET; north: PVC;

Plastic India Foundation estimates the current plastic recycling rate at 60%. One
estimate is that about 20,000 microenterprises are engaged in reprocessing and
recovery of plastic waste in addition to 180,000 of various sorting and washing units,
60% of which are unregistered. Delhi alone has estimated 53,400 units and Delhi and
Bombay together process over 50% of India's waste plastics.
STRUCTURE OF THE PLASTICS INDUSTRY


Raw Material Producers
These are chemical and petroleum companies who produce "virgin" plastic
(sometimes called resin or polymer) in huge quantities. The main influence they
haveon the recycler is to fix prices and availability of virgin materials. Virginmaterial
is delivered in powder or pellet form, in plastic or paper sacks of around 20 kilos
weight, in large cardboard drums that hold many times that quantity or even by road
tanker.



Compounders
These specialist companies, usually small, stock various polymers and provide the
manufacturersof plastic goods with technical advice and the most suitable materials
or mixtures for eachindividual need. The compounder is often the best marketfor
the recycler because he possesses superior technical knowledge and has a large
volumethroughput of virgin material, in which small percentages of reclaim will
reduce cost withoutseriously affecting the quality required by the molder.



Stockists
These warehouses stock polymers and compounds but neither manufacture
themselves, norprovide a compounding service. They may be agents or subsidiaries
of the producer companiesor departments of companies concerned with the supply
of other materials such as chemical,rubber or paper. They may be willing to stock
reclaim alongside virgin materials, especially ifthese are in short supply.



Specialist Manufacturers or Molders
These buy their raw materials from compounders. If they do their own
compounding, or if thematerial is used as produced and does not need
compounding, they may buy direct from stockistsor producers.They are specialists in
plastics and do not performother types of manufacturing. They maybe an attractive
market to the recycler because they operate at high volume, but rarely have asmuch
flexibility to vary product quality as molders who know, accurately, the final market
forthe product.


11 |
Other Manufacturers
Many companies are not plastics specialists but employ molding operations in the
manufactureof some other product. For example shoe and boot makers use plastics
extensively and may carryout the various plastics molding operations in the same
production sequence as the work inleather, canvas, rubber etc. Many manufacturers
use plastic packaging machinery at the end of aproduction operation.

Fabricators
These firms cut and join sheet, rod or extrusion to manufacture a variety of
products. They haveno opportunity to use reclaim. Machinery and Tool Makers and
other sector of the plasticsindustry justifies mention although not customers for
reclaim. The makers and suppliers ofplastics manufacturing machinery, tools, moulds
and dies are well informed about who doeswhat, who makes what and who uses
what within the local plastics industry. They may advisewho is likely to buy material.




12 |
MARKETPLACE ANALYSIS
Various overseas players wish to explore the Indian market and invest in
opportunities thrown open by the country, projected to be world number 3 in
plastics consumption by 2010.As shown above the north region of India is specialized
in recycling of PVC. So there is a great scope of PET recycling. Apart from this the
other

       A huge market with full of opportunity.
       Absence of standard product and service
       Well connected with other rural areas
       Having good transportation facility




CUSTOMER ANALYSIS
Since we are new player in the market so we need to make some stringent strategies
to penetrate market and grab customers. The customers of the plastic industry are
scattered due to lack well known brand names. So our first priority will be to
accumulate the defused customers.

The direct customers are the customers whom we are selling our product regularly.
So for us households whom we are selling plastic goods and companies who are
getting raw materials for packaging are direct customers(PET bottles). So only in
Allahabad around 20,000 families are our direct prospective customers and in terms
of business-to-business market around 20 small and medium scale companies are
our direct customers

Apart from them there are few small companies that are giving compounding
services. They use to collect various types of plastics flakes along with the virgin
plastic and suggest customer (companies) in choosing appropriate plastic. An Asha
enterprise is one compounder whom we will sell our plastics.


COMPETITOR ANALYSIS
In plastic manufacturing market there is no specific brand name exists so small
companies that are in this business flood the market. So they are our biggest direct
competitors.

As we are also not alone as a supplier of PET to the companies as raw materials there
are many companies in this region that are supplying PET. Indira Plastics is one of

13 |
them who is currently selling all types of plastics items. So in case of business-to-
business market they are our direct competitors. Kanpur is plastic recycling city of
UP. The direct threat we will also have is with the companies operating in Kanpur.
But as the distance between Kanpur and Allahabad is 200km as well as the road is
not in good condition, so it will not affect much.




14 |
MARKETING STRATEGY
The Company has chosen to focus on the production of plastic packaging materials
from recycled post-consumer beverage bottles. We have identified a significant
available market in the eastern part of UP. All of our initial marketing strategy will be
to secure contracts in that segment, and after reaching full planned capacity, look to
grow in concert with that segment and related markets. We see little need at
present for further market research and development, and will focus on continually
updating our production technology in an effort to remain in the forefront of our
chosen marketplace.


PRODUCT/ SERVICE STRATEGY
The packaging companies require high quality and highly transparent PET bottles.
The companies that are producing mineral water will reject PET bottles with even
small impurity/ opaqueness. So we the Hind Plastics provide high-end PET flakes for
the perfect packaging.

Hind Plastics will apply recycling and extrusion technology managed by decades of
industry specific expertise to create a competitive advantage for its clients. These
processes will produce clean, cost-efficient, recycled raw material for manufacturers
of thermoform, laminate and other high value-added products, and high strength
packaging strapping for shippers of large products and pallets, thereby reducing
costs and creating a clear pricing edge among their competitors.

Plastic bags and plastic sheets are now in high demand. And this demand is driven by
continuously increasing promotional activities.


PRICING STRATEGY
As plastic products do not carry any brand name so only pricing and distribution
strategies will works to achieve competitive edge. The pricing strategy we will use is
penetration pricing. The price of all household plastic goods we will sell will be lower
than the market price. Also for the PET flakes and bottles the price will be lower than
the competitors. A lower price enables me to get contracts of PET bottles and sheets
from various companies.

In case of kitchenware and other household products we will provide combo offers
and discounts which a common customer expects.




15 |
DISTRIBUTION STRATEGY
As I described before that firstly we will target Allahabad city and villages close to it.
We will have a distribution center in the Allahabad city that continuously maintains
the supply of goods. So the household plastics will be sold through small local
grocery shops from which the customers can get them easily. Apart from this we will
hire street hawkers who will roam around the city and sell the goods door to door.

PET bottles will be stored in warehouse that is close to the facility itself. The sales
people will directly contact to the companies that require these bottles for packaging
and look for the contracts. In city as stated above that we will have a distribution
center, from that center we will distribute to whole sellers.


ADVERTISING & PROMOTION STRATEGY
As I described we are in both B2C and B2B so for this we will use two different
promotional strategies. For B2C business we will use flyers that will have full detail of
our product range, price, combo offers and discounts. These flyers will circulate
through the newspapers across whole city. For B2B business we will promote
through online social media and we will also develop our website through which
enable us to widely spread our contact among various companies. The site will have
full details of product that are available for companies as well as end user.


SALES STRATEGY
The strategy of sales effort will be to convert potential and first time customers into
long term customers. Our sales strategy is totally based upon the distribution
channel and the pricing strategies. We will have a distribution centre in the city that
will take care of sales of household and also supply products to the wholesalers. We
will also give the industrial customers a facility to order the products through our
website which will help them in reducing the delivery time.

Tomarket the products, the Company will use a number of sales agents/brokers.
They have a customer base of their own, having developed successful relationships
with their client over the years. Their customer base is currently demanding product
so they can expand upon their current base. Of course, they will expand that to new
customers when product is available.

If the Company grows faster than its prime customer base, additional capacity may
be developed. We will identify additional prospective customers who can be
attracted for our products.

16 |
MARKETING & SALES FORECAST
The first month prior to the opening will be used to get the new office in order, set
up appointment and begin marketing activities. In the first month we will focus on
the generating public visibility. The sales forecast is based on the assumption that we
will sell all of the highest volume PET bottles that we can produce. This flake will be
sold to other manufacturing companies.Recycling industry is growing with 15-20%
each year. So we can assume that we will grow with at least 20%. There is a
continuing strong demand for flake and extruded products made from recycled PET.

             Sales forecast

                                Year 1          Year 2        Year 3           Year 4

            Annual sales        1620000         2106000       2737800          3559140

             Monthly sales      135000          175500        228150           296595

             PET Sales          94500           122850        159705           207617

             Household
             items              40500           52650         68445            88978.5




17 |
DEVELOPMENT
The development of Hind plastics required accomplishing a series of action and
formalities. Since we are new in the market we kept our production is low initially, as
demand will increase the production will be enhanced respectively. Now we are
recycling and producing only two types of plastics i.e. PVC and PET, as we grow we
will produce a wide the range of plastics and its finished product. . The development
process involves following steps:

       Legal formalities
       Office/business setup
       Future offerings and expansion plan

Development strategy
In future we are looking for the production of a variety of plastic. These plastics will
be

       LDPE (Low density polyethylene)
       HDPE (High density polyethylene)

LDPE plastic is used in the production carry bags and other plastic sheets as well as
cling wrap, car covers, squeeze bottles, liners for tanks and ponds, moisture barriers
in construction. And HDPE plastics are used in production of freezer bags, water
pipes, wire and cable insulation, extrusion coating.

Our development strategy will base on timely completion of the establishment of
the business centre with low execution cost. Our strategy will focus not only the
current uninterrupted production of PVC and PET and acquisition of customer as fast
as we can, but we will also look for the future expansion plan and execution strategy.

Our future development strategy will focus on to chart out a careful plan for the
future expansion and growth of our business. The development strategy will address
following issue:

       How will we expand our services?
       Which are the new areas we will include to provide our services?
       What will be the format of the business

Our development strategy will address all those above-mentioned point. As we will
grow and our earning will increase, we will produce more of PVC and PET as well as
expand in new area. We have a development strategy to expand our facility size in
order to meet the production size.

18 |
MANAGEMENT
Promoters and six supporting staff will manage the company.There will be five
promoters of Hind Plastics.

Marketing skills like convincing power, negotiating ability, creating promotional
strategies and sales skills will all be extremely helpful in taking the business a long
way and will prove intensely valuable to take Hind Plastics to flaring heights.

Thus with such potential skills, and other qualities like efficient interpersonal skills,
leadership skills and decision making quality, aptly makes him the best promoter and
eligible founder and owner of Hind Plastics

Along with promoters five more employees will work for the accomplishment of
companies’ objective. One supervisor will work on the facility along with two
supporting staff. Supervisor who will work upon the facility does not need to be a
chemical engineer a simple technician has experience on working upon the facility
can be able to do this.

Job description
Process                       No of employees               Proficiency

Sorting                             2                       Unskilled

Belt Conveyer                       1                       Semiskilled

PET Separator                       1                       Semiskilled

Packaging                           4                       Unskilled




19 |
OPERATIONS
The operations is defined as the process used to deliver your products and service to
the customermarket placeand also includemanufacturing transportation logistics
traveland after sales services.

The facility is located at outside the city. Facility is divided in two parts

        Recycling and Production unit
        Warehouse

The facility is located in an area of 3000 sqft.Apart from these two units there will be
an office that will look for the perpetual supply of required raw material and also
take care about the outbound logistics. The production capacity is 80kg/hr.

The operations will be based upon JIT i.e. just in time. We will have contracted with
the suppliers who can supply the raw material as quickly as we want. The raw
material contains post consumer beverage bottles and other plastic materials. The
bottles and other plastic material that can be recycled have a specific sign from
which it can be identified that it can be recycled or not.

The plastic is then transferred to respective unit to be recycled because PET and PVC
cannot be recycled simultaneously due to their different properties. There will be
two units running parallel to each other. On unit will recycle and produce PVC plastic
and other will perform the same for the PET plastic.

The recycled PVC is then moved for the plastic injection-molding unit in the various
shapes. Since there are a variety of product is being produced so the preference will
be given to that product whose demand is high. All the products will not be
produced each and every day. There will be different products that will be produced
on different day according to the demand in market.

After the recycling process is completed one part of PET flake is moved to the
warehouse according to the demand of raw material that different companies need
and other part will move for the molding in bottles.

The recycled PET flake is then heated and made the viscous solution of it. The PET
resin is then feeded to the molder and molder will give it various shape bottles. And
then it left for drying.Those products that further need for processing like buckets;
the handle will be inserted after the bucket is dried.




20 |
Stages of Recycling and Production
The process of recycling of waste plastics into products of varying usefulness
involves the following essential steps:

       Sizing / Chipping
       Cleaning
       Segregation.
       Agglomerating / Colouring
       Extrusion / Palletisation
       Fabrication into end Product.

Chipping
The plastics waste should be properly sized so that those may be fed into the
extruders for processing and palletizing. The sizing operation depends on the type
and shape of the waste plastics.

During this process, attention is required to separate any powdery material from the
sized / chipped plastics.

Segregation
Certain polymeric materials are compatible with each other at all proportions.For
example LDPE and Lldpe are generally compatible to each other at all proportions.

The advanced technology of separating / segregating different types of waste
plastics involves ‘Floatation Process’. In this process the property of the varying
densities of different plastics is made use of for segregating different types of
plastics.

However in the Indian Context, this separation or segregation process, in many
cases, are done by manual process utilizing the availability of cheap and expert labor
force.In case the waste is contaminated with embedded metals, proper method of
separating the metals / other contaminants is required.

Cleaning
The scale of cleaning depends on the type of waste. Whenever a cleaning operation
is involved, it is to be ensured that the water or any other cleaning material used,
should be discharged after ascertaining that the discharge does not contain any
objectionable substance. A proper Treatment Device may have to be deployed – like
a water treatment plant / effluent treatment plant. For drying, a suitably designed
drier is used.


21 |
Many industries situated outside the metropolises, use open space for natural drying
of the cleaned waste.



Agglomerating / Colouring
In the next operation the sized plastics waste is mixed with colour master batch in
high-speed mixers / agglomerators and the output is ready for extrusion into pellets.

Extrusion / Palletisation
This is the most important part of the process wherein the sized / chipped plastics
are plasticized and granulated to make the plastics material ready for fabrication
next.The type and size of the Extruder depend on the type and volume of the plastics
waste.

Fabrication into end Product
Finally the reprocessed plastics granules are used as raw material for producing end
products using similar fabrication machines like Injection Molding / Extrusion etc.,
depending upon specific requirement.



Scope of operations
Now presently our production capacity is 200kg/day from which in initial stages we
are utilizing around 50% of it. As the business expands we will reach to optimum
capacity utilization. We are expecting that we will start producing more advance
plastics in the fourth year of our operations and accordingly the sales will increase
and the facility will have to be expanded.

Supply chain
In the city there are various small post consumer plastic bottle collectors. To make a
continuous supply of raw material we will have four suppliers with us. There will be
one permanent supplier that will continuously supply the raw material. In case of
excess demand other suppliers will be taken into consideration. Supplier will cover
the transportation cost only. The finished product will be stored in the warehouse
and according to the demand it will be send to city distribution center. The
distribution center will directly sell the finished household plastics as well as to the
small shops.

Our average daily demand of raw material is 300kg and the lead-time we will
keep lead-time of 6hrs.We keep a safety stock of 50 kg. So the reorder point is
given by
22 |
Reorder point= average daily uses x lead time + safety stock

Reorder point = 300 X .25day + 50

              = 125 kg.

So at each and everyday we will have minimum of 125kg (safety stock+
reorder point) of raw material in our inventory.




This means that when the raw material level reaches to 125kg we will place the next
order. The difference time in which we will place the order and receive the order is
the lead-time that is 6hrs.




23 |
PROCESS FLOW CHART




24 |
Gantt chart




As it is an assembly line the output of one stage is feeded to the input of next stage.
The whole process will run in series format. That is the reason why no parallel
process is mentioned in the gantt chart.

FACILITY LAYOUT




25 |
FINANCIALS
The startup cost of our business is as follows:

Start-up

Requirements                                  Amount

Start-up Expenses

Legal                                         6,000

Stationery                                    500

Business Cards                                500

Initial Mailing                               100

Process Funding                               400

Office Equipment                              2,500


26 |
Total Start-up Expenses              10,000



Start-up Assets

Cash Required                        1,00,000

Other Current Assets                 0

Long-term Assets                     33,30,000

Total Assets                         34,30,000



Total Requirements                   34,40,000




INCOME STATEMENT
The projected income is as shown below it shows that first year we will
end up with loss but from second year we will start making profits.
Particulars               YEAR 1    YEAR 2        YEAR 3        Year 4

Net sales                 1620000   2106000       2737800       3285360

Cost of good sales        891000    1158300       1505790       1806948

Gross margin              729000    947700        1232010       1478412

Operating expenses:

Admin exp.                3000      3150          3308          3473

Advertisement             6000      7200          8640          10368

Salaries                  192000    211200        232320        255552

Transportation            96000     105600        116160        127776

Maintenance               15000     15750         16538         17364



27 |
Electricity                     4800         5040            5292         5557

Telephone                       10000        11000           12100        13310

Legal exp.                      10000        1000            1000         1000

Insurance                       20000        20000           20000        20000

Rent                            24000        26400           29040        31944

Otherexp                        6000         6600            7260         7986

                                386800       412940          451657       494330

EBITDA                          342200       534760          780353       984082

less depreciation               303000       272700          245430       220887

EBIT                            39200        262060          534923       763195

Less interest paid              175550       165061          153243       139926

EBT                             -136350      96999           381680       623269

tax @ 30%                       0            29100           114504       186981

PAT                             -136350      67899           267176       436288




BALANCE SHEET
The projected balance sheet of four years is as follows:

Sources of Funds             Year-1         Year-2          Year-3     Year-4

Capital

Owner's capital            1930000        1930000          1930000    1930000

Surplus                    -136350        -68451           130274     765287



Net worth                  1793650        1861549          2060274    2695287


28 |
Long Term loan

Loan                    1417302   1324116   1219111   1100789

Current Liabilities

Creditors               70500     56722     68066     81680



Total liabilities       3281452   3242387   3347451   3877756

Application of fund

Plant & M/C             3030000   2727000   2454300   2208870

Less depreciation       303000    272700    245430    220887

                        2727000   2454300   2208870   1987983

Land                    300000    300000    300000    300000

Actual Fixed Asset      3027000   2754300   2508870   2287983

Current Assets:

Inventory               97200     315900    410670    821340

Bank                    10000     40000     100000    100000

Debtors                 147252    132187    117911    232703

Advance to suppliers’   0         0         210000    335730

Investment                                            100000

Total Assets            3281452   3242387   3347451   3877756




29 |
BREAK EVEN POINT

VC                        Amount in Rs            FC                    Amount in Rs

                                                  Admin                3000

Otherexp                 6000                     Interest             175550

Transportation           96000                    Advertisement        6000

Telephone                10000                    Insurance            20000

Wages                    119250                   Salary               192000

Carriage inward          238500                   Rent                 24000

Power                    119250                   Maintenance          15000

Raw material             414000                   Depreciation         303000

                                                  Legal                10000

Total                    1003000                  Total                748550

Contribution             617000



pv ratio                 0.3808642



BEP units                1965398.703                                   135000

BEP SALES                15                       in months



                         1.21                     In years



AstheBEP is 15months it means that at 15th month we will be in a trade off total
expenses and revenue.



30 |
APPENDIX

Annuity table:
total loan amt.= pmt[1-1/(1-i)^n]/i

n is number of years

i is interest rate

loan amount                  1500000    ######

interest rate annually       0.12       ######

pmt     =                    21521      21520.64


month                EMI     Interest   principle   balance O/S Annual interest

1                    21521   15000      6521        1493479

2                    21521   14935      6586        1486894

3                    21521   14869      6652        1480242

4                    21521   14802      6718        1473524

5                    21521   14735      6785        1466738

6                    21521   14667      6853        1459885

7                    21521   14599      6922        1452963

8                    21521   14530      6991        1445972

9                    21521   14460      7061        1438911

10                   21521   14389      7132        1431780

11                   21521   14318      7203        1424577

12                   21521   14246      7275        1417302     175550

13                   21521   14173      7348        1409954

14                   21521   14100      7421        1402533


31 |
15     21521   14025   7495   1395038

16     21521   13950   7570   1387468

17     21521   13875   7646   1379822

18     21521   13798   7722   1372099

19     21521   13721   7800   1364300

20     21521   13643   7878   1356422

21     21521   13564   7956   1348466

22     21521   13485   8036   1340430

23     21521   13404   8116   1332313

24     21521   13323   8198   1324116   165061

25     21521   13241   8279   1315836

26     21521   13158   8362   1307474

27     21521   13075   8446   1299028

28     21521   12990   8530   1290498

29     21521   12905   8616   1281882

30     21521   12819   8702   1273180

31     21521   12732   8789   1264391

32     21521   12644   8877   1255515

33     21521   12555   8965   1246549

34     21521   12465   9055   1237494

35     21521   12375   9146   1228348

36     21521   12283   9237   1219111   153243

37     21521   12191   9330   1209782



32 |
38     21521   12098   9423    1200359

39     21521   12004   9517    1190842

40     21521   11908   9612    1181229

41     21521   11812   9708    1171521

42     21521   11715   9805    1161716

43     21521   11617   9903    1151812

44     21521   11518   10003   1141810

45     21521   11418   10103   1131707

46     21521   11317   10204   1121504

47     21521   11215   10306   1111198

48     21521   11112   10409   1100789   139926

49     21521   11008   10513   1090277

50     21521   10903   10618   1079659

51     21521   10797   10724   1068935

52     21521   10689   10831   1058103

53     21521   10581   10940   1047164

54     21521   10472   11049   1036115

55     21521   10361   11159   1024955

56     21521   10250   11271   1013684

57     21521   10137   11384   1002300

58     21521   10023   11498   990803

59     21521   9908    11613   979190

60     21521   9792    11729   967461    124920



33 |
61     21521   9675   11846   955615

62     21521   9556   11964   943651

63     21521   9437   12084   931567

64     21521   9316   12205   919362

65     21521   9194   12327   907035

66     21521   9070   12450   894584

67     21521   8946   12575   882010

68     21521   8820   12701   869309

69     21521   8693   12828   856481

70     21521   8565   12956   843526

71     21521   8435   13085   830440

72     21521   8304   13216   817224   108010

73     21521   8172   13348   803876

74     21521   8039   13482   790394

75     21521   7904   13617   776777

76     21521   7768   13753   763024

77     21521   7630   13890   749134

78     21521   7491   14029   735104

79     21521   7351   14170   720935

80     21521   7209   14311   706624

81     21521   7066   14454   692169

82     21521   6922   14599   677570

83     21521   6776   14745   662825



34 |
84     21521   6628   14892   647933   88957

85     21521   6479   15041   632892

86     21521   6329   15192   617700

87     21521   6177   15344   602356

88     21521   6024   15497   586859

89     21521   5869   15652   571207

90     21521   5712   15809   555398

91     21521   5554   15967   539432

92     21521   5394   16126   523305

93     21521   5233   16288   507018

94     21521   5070   16450   490567

95     21521   4906   16615   473952

96     21521   4740   16781   457171   67486

97     21521   4572   16949   440222

98     21521   4402   17118   423104

99     21521   4231   17290   405814

100    21521   4058   17462   388352

101    21521   3884   17637   370715

102    21521   3707   17813   352901

103    21521   3529   17992   334910

104    21521   3349   18172   316738

105    21521   3167   18353   298385

106    21521   2984   18537   279848



35 |
107          21521   2798   18722   261126

108          21521   2611   18909   242216    43293

109          21521   2422   19098   223118

110          21521   2231   19289   203829

111          21521   2038   19482   184346

112          21521   1843   19677   164669

113          21521   1647   19874   144795

114          21521   1448   20073   124722

115          21521   1247   20273   104449

116          21521   1044   20476   83973

117          21521   840    20681   63292

118          21521   633    20888   42404

119          21521   424    21097   21308

120          21521   213    21308   0         16031




BIBLIOGRAPHY
     Crisil report on plastic industry
     Plastic waste option for small scale recourse recovery by
     IngeLardinois
     Small scale recycling of plastic by- Jon Vogler




36 |

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Plastic recycling business plan Report

  • 1. Plastic Recycling Business Plan Hind Plastics High Quality Delievered Group 22 ANKUR VERMA BALVINDER PRATEEK DAHIYA SHIVAM RAJAT
  • 2. Executive summary COMPANY OVERVIEW .................................................................................................... 6 Mission Statement ..................................................................................................... 6 Markets and Products .................................................................................................... 7 Objectives................................................................................................................... 7 Key to success: ........................................................................................................... 7 Product and services ...................................................................................................... 8 Market comparison .................................................................................................... 8 Possible obstacles .......................................................................................................... 9 Industry and marketplace analysis ................................................................................ 9 Industry analysis ........................................................................................................ 9 STRUCTURE OF THE PLASTICS INDUSTRY .................................................................... 11 Raw Material Producers........................................................................................... 11 Compounders........................................................................................................... 11 Stockists ................................................................................................................... 11 Specialist Manufacturers or Molders ...................................................................... 11 Other Manufacturers ............................................................................................... 12 Fabricators ............................................................................................................... 12 Marketplace analysis ................................................................................................... 13 Customer analysis ........................................................................................................ 13 Competitor analysis ..................................................................................................... 13 Marketing strategy....................................................................................................... 15 Product/ service strategy ............................................................................................. 15 Pricing strategy ............................................................................................................ 15 2|
  • 3. Distribution strategy .................................................................................................... 16 Advertising & promotion strategy ............................................................................... 16 Sales strategy ............................................................................................................... 16 Marketing & sales forecast .......................................................................................... 17 Development................................................................................................................ 18 Development strategy ............................................................................................. 18 Management ................................................................................................................ 19 Job description ......................................................................................................... 19 Operations ................................................................................................................... 20 Stages of Recycling and Production ......................................................................... 21 Chipping ................................................................................................................... 21 Segregation .............................................................................................................. 21 Cleaning.................................................................................................................... 21 Agglomerating / Colouring ....................................................................................... 22 Extrusion / Palletisation ........................................................................................... 22 Fabrication into end Product ................................................................................... 22 Scope of operations ................................................................................................. 22 Supply chain ............................................................................................................. 22 Gantt chart .............................................................................................................. 25 FACILITY LAYOUT ............................................................................................... 25 Financials.................................................................................................................... 26 Income statement ........................................................................................................ 27 Balance sheet ............................................................................................................ 28 Break Even Point .......................................................................................................... 30 3|
  • 4. Appendix ...................................................................................................................... 31 Annuity table:........................................................................................................... 31 Bibliography ................................................................................................................ 36 4|
  • 5. EXECUTIVE SUMMARY Plastic is the basic need of our day-to-day life. During recent years the plastic industry has grown with a substantial growth rate. This growth is driven by three sectors viz. packaging, infrastructure and agriculture. There are the various verities of plastics out of which PVC(Polyvinyl chloride) and PET(Polyethylene Terephthylene) plastics have their considerable contribution. PET plastics are generally used in the manufacturing of beverage bottles for the packaging and PVC plastic is used in the production of household plastic materials.The growing utilization of plastics in industrial and consumer applications and surrounding solid waste recycling, has led to an increased demand for recycled plastic resins and products. We the Hind plastics provide a wide range of plastic solutions for household and raw material for packaging of various companies. As a part of our ongoing efforts to exploit this opportunity we will recycle the plastics and then produce kitchenware items and other related plastic material.We will also sell the recycled plastics to the companies in the plastic business. We will have a recycling plant along with the production unit.The raw material will be procured from the waste collectors. The raw material will be post-consumed beverage bottles and other soft plastic materials Our main focus is our industrial customer whom we will sell PET bottles and PET flakes. It will contribute more than 60% of our sales. We will also focus on the household plastic business, which is the part of our portfolio. The initial set up cost will be Rs 34, 40,000. Hind plastics will be a solutionproprietorship business run by the promoters. Since plastic material does not carry any brand name so it will give us an addition benefit in long term to establish our brand name. To exploit the market we will use penetration pricing as our marketing strategy and utilize our stringent distribution network and strong industrial relationship. As a future plan in coming years we will increase the variety of plastics like LDPE (Low density polyethylene) and HDPE (High density polyethylene). By doing this we will be able to produce plastic carry bags and raw material for production for plastic chairs and tables and other fiber based products. 5|
  • 6. COMPANY OVERVIEW Hind Plastics provide a wide range of plastic solutions for households and raw material for packaging to the various companies. Allahabadis the place where the facility will be established and other operation will commence. We will collect the plastic garbage like consumer beverage bottles, plastic bags from various garbage stores and then our recycle unit will process it which eventually be used for the production of finished goods. The plastic garbage we are getting as raw material has two components one is PVC(Polyvinyl chloride) and other is PET (Polyethylene Terephthylene). Firstly the whole garbage is melted and then PVC and PET are separated from each other by froth flotation technique. We will create a plant (actual facilities to be shared with the recycling unit) to manufacture extruded plastic flakes (purified plastic). The extruded plastic is then molded in the various products. We will produce two types of replay plastics PVC (Polyvinyl chloride) PET (Polyethyleneterephthylene) Mission Statement Strive to provide the excellent plastic solution to the customers at competitive prices. Continually expand our range of products. Poised to service both large and small customers. 6|
  • 7. MARKETS AND PRODUCTS The plastic products usually do not carry a brand name so intruding in the business like plastic will not be too hard with low price strategy. The population of Allahabad and the cities around it like Varanasi, Gorakhpur,Johnpur is around 3Crores and this area basically comprises of low to middle income group families so they focus on plastic products rather than fiber since it is a cheaper. Hence it is huge market to exploit. From Allahabad city 500 tons of solid waste is produced from that 15tons of plastic bags and around 7 tons of plastic bottles is generated per day. So the supply of raw material will be continuous. Apart from this we will sell raw material for packaging to the various small companies in this area. Around 30 small and medium scale companies are working in this region. So a large amount of industrial customer is also available. There are two folds of products that we are providing one are industrial and other is household. Objectives Develop a business that survives on its own cash. Create a company that exceeds customer satisfaction level. Expand the service to whole UP in first five years and then to Delhi. Extending the services to electronic component manufacturing companies for production of capacitors printed circuit boards etc. Key to success: The main keys to the success of the Company are: Secure Supply- Contract for supply of post-consumer bottles and post- industrial manufacturing waste for PET raw material feed stock. Satisfy our customer so that we can retain them Maintain low overhead and operating costs Provide better prices than all our competitors 7|
  • 8. PRODUCT AND SERVICES We will provide a wide range of plastic products for households and raw material for packaging.The recycled plastic is processed to Polyethylene Terephthalate (PET). PET is a thermoplastic polymer viscous of polyester family. The biggest property of this compound is it transparent. This is the reason why it is used for packaging. Apart from this PET have good strength, ductility, stiffness and hardness. After the recycling process completed an extruded plastic is generated. Plastics extrusion is a high volume manufacturing process in which raw plastic material is melted and formed into a continuous profile. The products we are producing are Cleaned and recycled plastic flakes of PET and bottles, recovered from post- consumer beverage bottles. (This PET will work as raw material for packaging to various firms, not for the end user) Household finished plastic goods. We willmanufacture plastic tubes of various diameters, plastic kitchenware.(For the end user) PET flake will be sold to thermo formers (those who mold plastic sheets into usable products) primarily to be used to produce high-visibility packaging. And also to the beverage companies for packaging. Recycled plastic is widely used in mainstream construction products such as damp proof membrane, drainage pipes, ducting and flooring. Bins, street signs and planters are frequently made from plastic. They are cost competitive and resistant to damage. Local authorities and schools are able to demonstrate recycling in action by specifying recycled productsHigh strength PET is used in the clothing, furnishings, tyre cord and technical textiles. Apart from PET the household plastic will be directly sold to the end customers. In day-to-day life plastic items like water bottles, shop case scrubber etc. is frequently used.So there is a big demand of these in local market. Market comparison While quality and delivery are important factors to our potential clients, price is most often the determining factor in a buying decision. Good-quality packaging products manufactured from recycled (less expensive) resins, as close as practical to the end customer's operations, will be most competitive and achieve a significant market share. These factors have helped to determine the business parameters of Replay Plastics. 8|
  • 9. POSSIBLE OBSTACLES The product is completed and ready for the market launch. The possible obstacles are: Unavailable or scarce raw material stock for production Replay is confident that it has secured good availability of low cost post-consumer PET bottles (feed stock) derived from post-consumer beverage bottles. It may be possible that we would not get desired raw material. Company may not meet environmental standards This environmentally-favorable venture provides for the development of technically feasible and economically viable solutions to PET plastic beverage bottle recycling, as well as environmentally aware in-house re-use practices which filter and return nearly all of the process water to the production lines INDUSTRY AND MARKETPLACE ANALYSIS Industry analysis Plastic recycling is an industry in itself in India. According to the Crisil research 7360 companies are working in this industry with a turnover of Rs 9200 Crore provides employment to 3.5 million people. In India, per capita plastic consumption is one of the lowest in the world. The per capita consumption is just one fifth of world average that is 5kg. The domestic demand of plastic has grown by 9% and reached to 4.5MMT in year 2005.The GDP has grown during this period at 6.3% and plastic industry 1.3 times of GDP. According to the Crisil report the demand of plastic by 2012 will be around 12MMT. The plastic consumption in India is booming. Demand for commodity plastics is growing at the rate of 15% per year.. India holds immense potential for the use of plastic in the infrastructure and agriculture. In case of packaging industry we are using more plastic than the developed countries. The growth is driven in three major sectors – infrastructure that is 13%% of the total, packaging is 15% of the total and 10% for plastic consumer durables. It is projected that the plastic waste generation will reach the will reach the level of 1.6 million tons annually. India produces 5600 tons of plastic waste per day. 9|
  • 10. Region wise and polymer wise turnover of recycling industry in Rs.Crore Region PVC PET West 156 383 East 75 86 North 338 158 South 111 139 Total 680 766 Each region is specialized in one type of plastic viz south: PET; north: PVC; Plastic India Foundation estimates the current plastic recycling rate at 60%. One estimate is that about 20,000 microenterprises are engaged in reprocessing and recovery of plastic waste in addition to 180,000 of various sorting and washing units, 60% of which are unregistered. Delhi alone has estimated 53,400 units and Delhi and Bombay together process over 50% of India's waste plastics.
  • 11. STRUCTURE OF THE PLASTICS INDUSTRY Raw Material Producers These are chemical and petroleum companies who produce "virgin" plastic (sometimes called resin or polymer) in huge quantities. The main influence they haveon the recycler is to fix prices and availability of virgin materials. Virginmaterial is delivered in powder or pellet form, in plastic or paper sacks of around 20 kilos weight, in large cardboard drums that hold many times that quantity or even by road tanker. Compounders These specialist companies, usually small, stock various polymers and provide the manufacturersof plastic goods with technical advice and the most suitable materials or mixtures for eachindividual need. The compounder is often the best marketfor the recycler because he possesses superior technical knowledge and has a large volumethroughput of virgin material, in which small percentages of reclaim will reduce cost withoutseriously affecting the quality required by the molder. Stockists These warehouses stock polymers and compounds but neither manufacture themselves, norprovide a compounding service. They may be agents or subsidiaries of the producer companiesor departments of companies concerned with the supply of other materials such as chemical,rubber or paper. They may be willing to stock reclaim alongside virgin materials, especially ifthese are in short supply. Specialist Manufacturers or Molders These buy their raw materials from compounders. If they do their own compounding, or if thematerial is used as produced and does not need compounding, they may buy direct from stockistsor producers.They are specialists in plastics and do not performother types of manufacturing. They maybe an attractive market to the recycler because they operate at high volume, but rarely have asmuch flexibility to vary product quality as molders who know, accurately, the final market forthe product. 11 |
  • 12. Other Manufacturers Many companies are not plastics specialists but employ molding operations in the manufactureof some other product. For example shoe and boot makers use plastics extensively and may carryout the various plastics molding operations in the same production sequence as the work inleather, canvas, rubber etc. Many manufacturers use plastic packaging machinery at the end of aproduction operation. Fabricators These firms cut and join sheet, rod or extrusion to manufacture a variety of products. They haveno opportunity to use reclaim. Machinery and Tool Makers and other sector of the plasticsindustry justifies mention although not customers for reclaim. The makers and suppliers ofplastics manufacturing machinery, tools, moulds and dies are well informed about who doeswhat, who makes what and who uses what within the local plastics industry. They may advisewho is likely to buy material. 12 |
  • 13. MARKETPLACE ANALYSIS Various overseas players wish to explore the Indian market and invest in opportunities thrown open by the country, projected to be world number 3 in plastics consumption by 2010.As shown above the north region of India is specialized in recycling of PVC. So there is a great scope of PET recycling. Apart from this the other A huge market with full of opportunity. Absence of standard product and service Well connected with other rural areas Having good transportation facility CUSTOMER ANALYSIS Since we are new player in the market so we need to make some stringent strategies to penetrate market and grab customers. The customers of the plastic industry are scattered due to lack well known brand names. So our first priority will be to accumulate the defused customers. The direct customers are the customers whom we are selling our product regularly. So for us households whom we are selling plastic goods and companies who are getting raw materials for packaging are direct customers(PET bottles). So only in Allahabad around 20,000 families are our direct prospective customers and in terms of business-to-business market around 20 small and medium scale companies are our direct customers Apart from them there are few small companies that are giving compounding services. They use to collect various types of plastics flakes along with the virgin plastic and suggest customer (companies) in choosing appropriate plastic. An Asha enterprise is one compounder whom we will sell our plastics. COMPETITOR ANALYSIS In plastic manufacturing market there is no specific brand name exists so small companies that are in this business flood the market. So they are our biggest direct competitors. As we are also not alone as a supplier of PET to the companies as raw materials there are many companies in this region that are supplying PET. Indira Plastics is one of 13 |
  • 14. them who is currently selling all types of plastics items. So in case of business-to- business market they are our direct competitors. Kanpur is plastic recycling city of UP. The direct threat we will also have is with the companies operating in Kanpur. But as the distance between Kanpur and Allahabad is 200km as well as the road is not in good condition, so it will not affect much. 14 |
  • 15. MARKETING STRATEGY The Company has chosen to focus on the production of plastic packaging materials from recycled post-consumer beverage bottles. We have identified a significant available market in the eastern part of UP. All of our initial marketing strategy will be to secure contracts in that segment, and after reaching full planned capacity, look to grow in concert with that segment and related markets. We see little need at present for further market research and development, and will focus on continually updating our production technology in an effort to remain in the forefront of our chosen marketplace. PRODUCT/ SERVICE STRATEGY The packaging companies require high quality and highly transparent PET bottles. The companies that are producing mineral water will reject PET bottles with even small impurity/ opaqueness. So we the Hind Plastics provide high-end PET flakes for the perfect packaging. Hind Plastics will apply recycling and extrusion technology managed by decades of industry specific expertise to create a competitive advantage for its clients. These processes will produce clean, cost-efficient, recycled raw material for manufacturers of thermoform, laminate and other high value-added products, and high strength packaging strapping for shippers of large products and pallets, thereby reducing costs and creating a clear pricing edge among their competitors. Plastic bags and plastic sheets are now in high demand. And this demand is driven by continuously increasing promotional activities. PRICING STRATEGY As plastic products do not carry any brand name so only pricing and distribution strategies will works to achieve competitive edge. The pricing strategy we will use is penetration pricing. The price of all household plastic goods we will sell will be lower than the market price. Also for the PET flakes and bottles the price will be lower than the competitors. A lower price enables me to get contracts of PET bottles and sheets from various companies. In case of kitchenware and other household products we will provide combo offers and discounts which a common customer expects. 15 |
  • 16. DISTRIBUTION STRATEGY As I described before that firstly we will target Allahabad city and villages close to it. We will have a distribution center in the Allahabad city that continuously maintains the supply of goods. So the household plastics will be sold through small local grocery shops from which the customers can get them easily. Apart from this we will hire street hawkers who will roam around the city and sell the goods door to door. PET bottles will be stored in warehouse that is close to the facility itself. The sales people will directly contact to the companies that require these bottles for packaging and look for the contracts. In city as stated above that we will have a distribution center, from that center we will distribute to whole sellers. ADVERTISING & PROMOTION STRATEGY As I described we are in both B2C and B2B so for this we will use two different promotional strategies. For B2C business we will use flyers that will have full detail of our product range, price, combo offers and discounts. These flyers will circulate through the newspapers across whole city. For B2B business we will promote through online social media and we will also develop our website through which enable us to widely spread our contact among various companies. The site will have full details of product that are available for companies as well as end user. SALES STRATEGY The strategy of sales effort will be to convert potential and first time customers into long term customers. Our sales strategy is totally based upon the distribution channel and the pricing strategies. We will have a distribution centre in the city that will take care of sales of household and also supply products to the wholesalers. We will also give the industrial customers a facility to order the products through our website which will help them in reducing the delivery time. Tomarket the products, the Company will use a number of sales agents/brokers. They have a customer base of their own, having developed successful relationships with their client over the years. Their customer base is currently demanding product so they can expand upon their current base. Of course, they will expand that to new customers when product is available. If the Company grows faster than its prime customer base, additional capacity may be developed. We will identify additional prospective customers who can be attracted for our products. 16 |
  • 17. MARKETING & SALES FORECAST The first month prior to the opening will be used to get the new office in order, set up appointment and begin marketing activities. In the first month we will focus on the generating public visibility. The sales forecast is based on the assumption that we will sell all of the highest volume PET bottles that we can produce. This flake will be sold to other manufacturing companies.Recycling industry is growing with 15-20% each year. So we can assume that we will grow with at least 20%. There is a continuing strong demand for flake and extruded products made from recycled PET. Sales forecast Year 1 Year 2 Year 3 Year 4 Annual sales 1620000 2106000 2737800 3559140 Monthly sales 135000 175500 228150 296595 PET Sales 94500 122850 159705 207617 Household items 40500 52650 68445 88978.5 17 |
  • 18. DEVELOPMENT The development of Hind plastics required accomplishing a series of action and formalities. Since we are new in the market we kept our production is low initially, as demand will increase the production will be enhanced respectively. Now we are recycling and producing only two types of plastics i.e. PVC and PET, as we grow we will produce a wide the range of plastics and its finished product. . The development process involves following steps: Legal formalities Office/business setup Future offerings and expansion plan Development strategy In future we are looking for the production of a variety of plastic. These plastics will be LDPE (Low density polyethylene) HDPE (High density polyethylene) LDPE plastic is used in the production carry bags and other plastic sheets as well as cling wrap, car covers, squeeze bottles, liners for tanks and ponds, moisture barriers in construction. And HDPE plastics are used in production of freezer bags, water pipes, wire and cable insulation, extrusion coating. Our development strategy will base on timely completion of the establishment of the business centre with low execution cost. Our strategy will focus not only the current uninterrupted production of PVC and PET and acquisition of customer as fast as we can, but we will also look for the future expansion plan and execution strategy. Our future development strategy will focus on to chart out a careful plan for the future expansion and growth of our business. The development strategy will address following issue: How will we expand our services? Which are the new areas we will include to provide our services? What will be the format of the business Our development strategy will address all those above-mentioned point. As we will grow and our earning will increase, we will produce more of PVC and PET as well as expand in new area. We have a development strategy to expand our facility size in order to meet the production size. 18 |
  • 19. MANAGEMENT Promoters and six supporting staff will manage the company.There will be five promoters of Hind Plastics. Marketing skills like convincing power, negotiating ability, creating promotional strategies and sales skills will all be extremely helpful in taking the business a long way and will prove intensely valuable to take Hind Plastics to flaring heights. Thus with such potential skills, and other qualities like efficient interpersonal skills, leadership skills and decision making quality, aptly makes him the best promoter and eligible founder and owner of Hind Plastics Along with promoters five more employees will work for the accomplishment of companies’ objective. One supervisor will work on the facility along with two supporting staff. Supervisor who will work upon the facility does not need to be a chemical engineer a simple technician has experience on working upon the facility can be able to do this. Job description Process No of employees Proficiency Sorting 2 Unskilled Belt Conveyer 1 Semiskilled PET Separator 1 Semiskilled Packaging 4 Unskilled 19 |
  • 20. OPERATIONS The operations is defined as the process used to deliver your products and service to the customermarket placeand also includemanufacturing transportation logistics traveland after sales services. The facility is located at outside the city. Facility is divided in two parts Recycling and Production unit Warehouse The facility is located in an area of 3000 sqft.Apart from these two units there will be an office that will look for the perpetual supply of required raw material and also take care about the outbound logistics. The production capacity is 80kg/hr. The operations will be based upon JIT i.e. just in time. We will have contracted with the suppliers who can supply the raw material as quickly as we want. The raw material contains post consumer beverage bottles and other plastic materials. The bottles and other plastic material that can be recycled have a specific sign from which it can be identified that it can be recycled or not. The plastic is then transferred to respective unit to be recycled because PET and PVC cannot be recycled simultaneously due to their different properties. There will be two units running parallel to each other. On unit will recycle and produce PVC plastic and other will perform the same for the PET plastic. The recycled PVC is then moved for the plastic injection-molding unit in the various shapes. Since there are a variety of product is being produced so the preference will be given to that product whose demand is high. All the products will not be produced each and every day. There will be different products that will be produced on different day according to the demand in market. After the recycling process is completed one part of PET flake is moved to the warehouse according to the demand of raw material that different companies need and other part will move for the molding in bottles. The recycled PET flake is then heated and made the viscous solution of it. The PET resin is then feeded to the molder and molder will give it various shape bottles. And then it left for drying.Those products that further need for processing like buckets; the handle will be inserted after the bucket is dried. 20 |
  • 21. Stages of Recycling and Production The process of recycling of waste plastics into products of varying usefulness involves the following essential steps: Sizing / Chipping Cleaning Segregation. Agglomerating / Colouring Extrusion / Palletisation Fabrication into end Product. Chipping The plastics waste should be properly sized so that those may be fed into the extruders for processing and palletizing. The sizing operation depends on the type and shape of the waste plastics. During this process, attention is required to separate any powdery material from the sized / chipped plastics. Segregation Certain polymeric materials are compatible with each other at all proportions.For example LDPE and Lldpe are generally compatible to each other at all proportions. The advanced technology of separating / segregating different types of waste plastics involves ‘Floatation Process’. In this process the property of the varying densities of different plastics is made use of for segregating different types of plastics. However in the Indian Context, this separation or segregation process, in many cases, are done by manual process utilizing the availability of cheap and expert labor force.In case the waste is contaminated with embedded metals, proper method of separating the metals / other contaminants is required. Cleaning The scale of cleaning depends on the type of waste. Whenever a cleaning operation is involved, it is to be ensured that the water or any other cleaning material used, should be discharged after ascertaining that the discharge does not contain any objectionable substance. A proper Treatment Device may have to be deployed – like a water treatment plant / effluent treatment plant. For drying, a suitably designed drier is used. 21 |
  • 22. Many industries situated outside the metropolises, use open space for natural drying of the cleaned waste. Agglomerating / Colouring In the next operation the sized plastics waste is mixed with colour master batch in high-speed mixers / agglomerators and the output is ready for extrusion into pellets. Extrusion / Palletisation This is the most important part of the process wherein the sized / chipped plastics are plasticized and granulated to make the plastics material ready for fabrication next.The type and size of the Extruder depend on the type and volume of the plastics waste. Fabrication into end Product Finally the reprocessed plastics granules are used as raw material for producing end products using similar fabrication machines like Injection Molding / Extrusion etc., depending upon specific requirement. Scope of operations Now presently our production capacity is 200kg/day from which in initial stages we are utilizing around 50% of it. As the business expands we will reach to optimum capacity utilization. We are expecting that we will start producing more advance plastics in the fourth year of our operations and accordingly the sales will increase and the facility will have to be expanded. Supply chain In the city there are various small post consumer plastic bottle collectors. To make a continuous supply of raw material we will have four suppliers with us. There will be one permanent supplier that will continuously supply the raw material. In case of excess demand other suppliers will be taken into consideration. Supplier will cover the transportation cost only. The finished product will be stored in the warehouse and according to the demand it will be send to city distribution center. The distribution center will directly sell the finished household plastics as well as to the small shops. Our average daily demand of raw material is 300kg and the lead-time we will keep lead-time of 6hrs.We keep a safety stock of 50 kg. So the reorder point is given by 22 |
  • 23. Reorder point= average daily uses x lead time + safety stock Reorder point = 300 X .25day + 50 = 125 kg. So at each and everyday we will have minimum of 125kg (safety stock+ reorder point) of raw material in our inventory. This means that when the raw material level reaches to 125kg we will place the next order. The difference time in which we will place the order and receive the order is the lead-time that is 6hrs. 23 |
  • 25. Gantt chart As it is an assembly line the output of one stage is feeded to the input of next stage. The whole process will run in series format. That is the reason why no parallel process is mentioned in the gantt chart. FACILITY LAYOUT 25 |
  • 26. FINANCIALS The startup cost of our business is as follows: Start-up Requirements Amount Start-up Expenses Legal 6,000 Stationery 500 Business Cards 500 Initial Mailing 100 Process Funding 400 Office Equipment 2,500 26 |
  • 27. Total Start-up Expenses 10,000 Start-up Assets Cash Required 1,00,000 Other Current Assets 0 Long-term Assets 33,30,000 Total Assets 34,30,000 Total Requirements 34,40,000 INCOME STATEMENT The projected income is as shown below it shows that first year we will end up with loss but from second year we will start making profits. Particulars YEAR 1 YEAR 2 YEAR 3 Year 4 Net sales 1620000 2106000 2737800 3285360 Cost of good sales 891000 1158300 1505790 1806948 Gross margin 729000 947700 1232010 1478412 Operating expenses: Admin exp. 3000 3150 3308 3473 Advertisement 6000 7200 8640 10368 Salaries 192000 211200 232320 255552 Transportation 96000 105600 116160 127776 Maintenance 15000 15750 16538 17364 27 |
  • 28. Electricity 4800 5040 5292 5557 Telephone 10000 11000 12100 13310 Legal exp. 10000 1000 1000 1000 Insurance 20000 20000 20000 20000 Rent 24000 26400 29040 31944 Otherexp 6000 6600 7260 7986 386800 412940 451657 494330 EBITDA 342200 534760 780353 984082 less depreciation 303000 272700 245430 220887 EBIT 39200 262060 534923 763195 Less interest paid 175550 165061 153243 139926 EBT -136350 96999 381680 623269 tax @ 30% 0 29100 114504 186981 PAT -136350 67899 267176 436288 BALANCE SHEET The projected balance sheet of four years is as follows: Sources of Funds Year-1 Year-2 Year-3 Year-4 Capital Owner's capital 1930000 1930000 1930000 1930000 Surplus -136350 -68451 130274 765287 Net worth 1793650 1861549 2060274 2695287 28 |
  • 29. Long Term loan Loan 1417302 1324116 1219111 1100789 Current Liabilities Creditors 70500 56722 68066 81680 Total liabilities 3281452 3242387 3347451 3877756 Application of fund Plant & M/C 3030000 2727000 2454300 2208870 Less depreciation 303000 272700 245430 220887 2727000 2454300 2208870 1987983 Land 300000 300000 300000 300000 Actual Fixed Asset 3027000 2754300 2508870 2287983 Current Assets: Inventory 97200 315900 410670 821340 Bank 10000 40000 100000 100000 Debtors 147252 132187 117911 232703 Advance to suppliers’ 0 0 210000 335730 Investment 100000 Total Assets 3281452 3242387 3347451 3877756 29 |
  • 30. BREAK EVEN POINT VC Amount in Rs FC Amount in Rs Admin 3000 Otherexp 6000 Interest 175550 Transportation 96000 Advertisement 6000 Telephone 10000 Insurance 20000 Wages 119250 Salary 192000 Carriage inward 238500 Rent 24000 Power 119250 Maintenance 15000 Raw material 414000 Depreciation 303000 Legal 10000 Total 1003000 Total 748550 Contribution 617000 pv ratio 0.3808642 BEP units 1965398.703 135000 BEP SALES 15 in months 1.21 In years AstheBEP is 15months it means that at 15th month we will be in a trade off total expenses and revenue. 30 |
  • 31. APPENDIX Annuity table: total loan amt.= pmt[1-1/(1-i)^n]/i n is number of years i is interest rate loan amount 1500000 ###### interest rate annually 0.12 ###### pmt = 21521 21520.64 month EMI Interest principle balance O/S Annual interest 1 21521 15000 6521 1493479 2 21521 14935 6586 1486894 3 21521 14869 6652 1480242 4 21521 14802 6718 1473524 5 21521 14735 6785 1466738 6 21521 14667 6853 1459885 7 21521 14599 6922 1452963 8 21521 14530 6991 1445972 9 21521 14460 7061 1438911 10 21521 14389 7132 1431780 11 21521 14318 7203 1424577 12 21521 14246 7275 1417302 175550 13 21521 14173 7348 1409954 14 21521 14100 7421 1402533 31 |
  • 32. 15 21521 14025 7495 1395038 16 21521 13950 7570 1387468 17 21521 13875 7646 1379822 18 21521 13798 7722 1372099 19 21521 13721 7800 1364300 20 21521 13643 7878 1356422 21 21521 13564 7956 1348466 22 21521 13485 8036 1340430 23 21521 13404 8116 1332313 24 21521 13323 8198 1324116 165061 25 21521 13241 8279 1315836 26 21521 13158 8362 1307474 27 21521 13075 8446 1299028 28 21521 12990 8530 1290498 29 21521 12905 8616 1281882 30 21521 12819 8702 1273180 31 21521 12732 8789 1264391 32 21521 12644 8877 1255515 33 21521 12555 8965 1246549 34 21521 12465 9055 1237494 35 21521 12375 9146 1228348 36 21521 12283 9237 1219111 153243 37 21521 12191 9330 1209782 32 |
  • 33. 38 21521 12098 9423 1200359 39 21521 12004 9517 1190842 40 21521 11908 9612 1181229 41 21521 11812 9708 1171521 42 21521 11715 9805 1161716 43 21521 11617 9903 1151812 44 21521 11518 10003 1141810 45 21521 11418 10103 1131707 46 21521 11317 10204 1121504 47 21521 11215 10306 1111198 48 21521 11112 10409 1100789 139926 49 21521 11008 10513 1090277 50 21521 10903 10618 1079659 51 21521 10797 10724 1068935 52 21521 10689 10831 1058103 53 21521 10581 10940 1047164 54 21521 10472 11049 1036115 55 21521 10361 11159 1024955 56 21521 10250 11271 1013684 57 21521 10137 11384 1002300 58 21521 10023 11498 990803 59 21521 9908 11613 979190 60 21521 9792 11729 967461 124920 33 |
  • 34. 61 21521 9675 11846 955615 62 21521 9556 11964 943651 63 21521 9437 12084 931567 64 21521 9316 12205 919362 65 21521 9194 12327 907035 66 21521 9070 12450 894584 67 21521 8946 12575 882010 68 21521 8820 12701 869309 69 21521 8693 12828 856481 70 21521 8565 12956 843526 71 21521 8435 13085 830440 72 21521 8304 13216 817224 108010 73 21521 8172 13348 803876 74 21521 8039 13482 790394 75 21521 7904 13617 776777 76 21521 7768 13753 763024 77 21521 7630 13890 749134 78 21521 7491 14029 735104 79 21521 7351 14170 720935 80 21521 7209 14311 706624 81 21521 7066 14454 692169 82 21521 6922 14599 677570 83 21521 6776 14745 662825 34 |
  • 35. 84 21521 6628 14892 647933 88957 85 21521 6479 15041 632892 86 21521 6329 15192 617700 87 21521 6177 15344 602356 88 21521 6024 15497 586859 89 21521 5869 15652 571207 90 21521 5712 15809 555398 91 21521 5554 15967 539432 92 21521 5394 16126 523305 93 21521 5233 16288 507018 94 21521 5070 16450 490567 95 21521 4906 16615 473952 96 21521 4740 16781 457171 67486 97 21521 4572 16949 440222 98 21521 4402 17118 423104 99 21521 4231 17290 405814 100 21521 4058 17462 388352 101 21521 3884 17637 370715 102 21521 3707 17813 352901 103 21521 3529 17992 334910 104 21521 3349 18172 316738 105 21521 3167 18353 298385 106 21521 2984 18537 279848 35 |
  • 36. 107 21521 2798 18722 261126 108 21521 2611 18909 242216 43293 109 21521 2422 19098 223118 110 21521 2231 19289 203829 111 21521 2038 19482 184346 112 21521 1843 19677 164669 113 21521 1647 19874 144795 114 21521 1448 20073 124722 115 21521 1247 20273 104449 116 21521 1044 20476 83973 117 21521 840 20681 63292 118 21521 633 20888 42404 119 21521 424 21097 21308 120 21521 213 21308 0 16031 BIBLIOGRAPHY Crisil report on plastic industry Plastic waste option for small scale recourse recovery by IngeLardinois Small scale recycling of plastic by- Jon Vogler 36 |