Talk to luxury retailers about making friends and influencing people in digital marketing.

1. Identifying & Engaging
With Social Influencers
BLUEGLASS.COM
@ChelseaBlacker
cblacker@blueglass.com

2. Chelsea Blacker
cblacker@blueglass.com
@chelseablacker
BLUEGLASS.COM
CHELSEABLACKER.COM

4. Identify Influencers

5. FollowerWonk

6. FindPeopleOnPlus

7. YouTube Search

8. Twazzup

9. Google Search Operator
Queries

10. What do Influencers
Like?

11. MentionMap

12. PinAlytics

13. PinAlytics

14. Search A Site

15. Content Development

16. Calendar
History
Case Studies

17. Exclusive Interviews

18. Events

19. Company History

20. Employees
Copy Writers?

21. Engagement

22. Comment on Posts

23. Get Familiar on Twitter

24. Hello Sarah,
Thanks for the RT of Angela’s last blog post on XXX,
glad you too see the funnier side in cooking disasters! Must
confess, she just threw away the pan instead of trying to clean
up the mess. 
Angela and I are currently developing a Facebook app
about baking bread. Is there any chance you’d have a moment
to chat through it on Skype/gChat with me? I’d appreciate any
feedback you could offer from your bread baking experiences.
My Skype username is: XXXX, don’t hesitate to email, tweet,
skype message or gChat me when you have a moment!
KR,
Chelsea

25. Outreach Stories

26. Key Takeaways
1. Be honest about who you are.
2. Collaboration is most powerful with
both internal staff support and external
influencers .
3. Ensure what you have to offer is 100%
relevant to your target influencer.
4. Have fun meeting new people.

27. Chelsea Blacker
cblacker@blueglass.com
@chelseablacker
BLUEGLASS.COM
CHELSEABLACKER.COM