7. 1. The 2. Community
Basics Management
3. Campaigns & Programs
8. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
9. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???
10. Chelsea Hartman
@chelshartman
• Junior Communication Management & Design Major
• Emerging Media Focus, Art History Minor
• Ex - Horizon Media Social Media Strategy Intern
• Student Social Media Content Strategist @ IC
• Social Media Director for IC Food for Thought
14. *
Consistency
People tend to notice things that are
different first. This can be good if you’re
trying to draw attention to them, but
otherwise they can distract.
Try to use:
• the same username on all platforms
• consistent terminology and hashtags
• the same imagery
15. *
Photos are the BEST
Photos drive engagement more than any
other form of medium on social media.
And they’re easy!
Try to use:
• interesting angles
• pops of color
• people
16. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???
17. *
Community Management
Creating content and engaging with your
audience.
Includes:
• Updates about your meetings
• Responding to questions
• Posting relevant articles and information
18. Social Media Management
Computer technology that allows you to
track and manage social media usage.
Examples:
• Hootsuite
• TweetDeck
20. Analytics
Track clicks, likes, views, and engagement
on your posts to learn and optimize.
Sources:
• Hootsuite
• Facebook
• Google Analytics
21. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???
22. *
General Awareness
Raising awareness about your programing
is easy to do on social media.
Be sure to:
• make a Facebook event and invite everyone
• post any marketing materials you may have
23. User Generated Content
Asking your audience & members to
submit something themselves is a great
way to get them involved.
Be sure to:
• keep track of the content as it comes in
• nudge others with content from your members
• repost to show your audience that you care
24. Contests
Take your user generated content to the
next level and offer a prize or make it
competitive.
Be sure to:
• explain the rules clearly
• have a prize that people want
• have a plan for what happens after the entrance
period is up
25. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???
26. *
Promoting an Event
When your organization is hosting an
event, there are many options for
integrating social media.
Be sure to:
• make a Facebook event and invite everyone
• be clear about times, dates, and other
important information
• post the day of as a last minute reminder
27. Live Tweeting
Live tweeting an event or asking
attendees to use a hashtag can continue
the conversation into a virtual space.
Be sure to:
• make sure the hashtag is short & promoted
• look for options to display a Twitter feed
• consider storing the feed after to share in the
future
28. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???