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RNB/HIP HOP GENRE CONVENTIONS:
RNB/HIP HOP CONVENTIONS IN RELATION TO MY MAGAZINE:
Front Cover

                                                   Strapline


                                                                            Big, bold
                                                                            masthead
              Dominant use of
              left third




                                                                              Big hair
         Red, blue, grey, gold
         and black colours
         are used




                                                                         Bold Makeup
     Cover story in a different
     font to coverlines: bigger
     and bolder
                                                                              Jewellery

                                               Lack of         Fashion
                                  Mid shot
                                               clothing
                                  image used
Front Cover



Masthead:
                                               Makeup:
The masthead of VIBE magazine tends to
                                               Generally the female cover artists wear
be black or red. It uses a serif font style
                                               quite a lot of makup- natural on the face          Dominant left-third:
which does not have decorative lines; it is
                                               along with bold eyes and sometimes bold            Most RnB/Hip Hop magazines tend to have a good use of the left-third as
quite plain and bold. This is a conventional
                                               lips too. My magazine uses the makeup              the coverlines of higher interest to the target audience are placed here. This
element of RnB/Hip Hop magazines. This
                                               conventions of RnB/Hip Hop artists                 is because this is the side which is on show when placed along with other
relates to my own masthead which is
                                               (heavy makeup; bold eyes and lips).                magazines on a shelf in a shop. So, my magazine also has a good use of the
big, bold and black in colour. Also, I have
used serif font styles which is a                                                                 left third as it is where the audience of the magazine looks immediately.
conventional element of the RnB/ Hip Hop
                                                                                                                                           Type of shot:
genre.
                                                                                                                                           The type of shot used for the
                                                                                                                                           cover image depends as it can
                                                                                                                                           range to long to close. However, I
                                                         Cover story:                                                                      found that it is mainly
                                                         Usually the cover story is quite large                                            conventional to use a mid shot so I
                                                         compared to the other coverlines and                                              decided to place a mid-shot on the
Strapline:                                               in a different font so that it stands out.                                        cover to show conventional
Most issues of VIBE magazine have a strapline placed     This is typical of the RnB/Hip Hop
                                                                                                                                           elements of the RnB/Hip Hop
above the masthead which appeals to the reader and       genre of music. So, on the cover of my
                                                                                                                                           genre.
therefore engages them. So, I decided to place a         magazine the cover story is in a
strapline above the masthead of my magazine also.        larger, different font. Also, it is red in
This shows my magazine meets the conventional            colour, as often the highest points of
element of the RnB/Hip Hop genre.                        interest are red in colour.

                                     Housestyle:
                                     The main colours used in RnB                                                          Hairstyle:
                                     and Hip Hop magazines are                                                             Usually, RnB/Hip Hop artists have big and
                                     red and black which are          Bling:                                               volumised hair (sometimes with a traditional
                                     relevant to the genre. Other     Cover artist on the cover and within the magazine bouffant to add volume). So, the artist on my
                                     colours are also used though.    usually tend to wear a lot of jewellery which        magazine cover tends to have pretty long hair
                                     However, the main colours on     suggests their wealth. Also, this is conventional to which looks quite full due to the bouffant/quiff
                                     my front cover are red and       the RnB/Hip Hop genre. The model in my magazine at the top. However, it is not as big as it could
                                     black along with grey, blue      wears a thick bling watch as well as a gold chain    have been. This shows it is partly conventional to
                                     and gold.                        around her neck to show conventional elements.       the genre of RnB/Hip Hop.
Front Cover
  Magazine logo to                             Fashion
                                                                       Heading/Title of page is
  establish pages are of
                                                                       in serif font
  the same publication




                                                                   Black, red, blue
                                                                   and gold colours
    Box out to advertise                                           have been used
    Concert tickets to be won.




                                                                      Headlines are in serif
      Pull quote from
                                                                      font- points of interest
      cover artist in serif
                                                                      such as artists names
      font
                                                                      are in red/blue




         Caption of image in
         serif font
                                                                        Advertisement for
                                                                        subscription

                 Page number
                                 Long shot image         Flesh
                                                         showing
Contents




 Heading/Title of page:                                                                                      Housestyle:
 Usually a bold serif font in either black or          Image:                                                The conventional housestyle of a contents page is: white, black
 white is used. My title is partly conventional        A long-shot or a mid-shot is conventionally           and red along with shades of blue as seen in image 3. So my
 due to it being black in colour, however it           used for the contents page. So, my                    magazine meets this convention due to it using a white
 uses sans serif font which means it is not            magazine uses a long shot in order to meet            background, black red and blue writing along with some gold.
 conventional.                                         the conventions of the RnB/Hip Hop genre.
                                                                                                    Sex Appeal:
                                                                                                    Cover artists on the
                                                                                                    contents page of RnB/Hip
                                                                                                    Hop magazines tend to
                                                                                                    show sex appeal by wearing
                                                   Pull Quote:                                      a lack of clothing and
                                                   Often, if a long-shot image has been used, a     showing seductive facial
  Coverlines:                                      gap around it is filled with a pull quote from   expressions. So, my
  Normally the coverlines have standfirst          the cover artist. My magazine shows this         contents image meets the
  underneath explaining more about the             convention because there is a pull quote on      requirements by the model
  article. However my magazine doesn’t do this     the left side.                                   wearing very little clothing
  which means it is not conventional to its                                                         along with the model
  genre. Usually they are in sans serif font                                                        ‘pouting’ in order to give
  also, but mine is not. However usually a black                                                    across a sexual look.
  or white font as been used and I have mainly
  used a black font.
                                                     Caption:
                                                     Often captions are in sans serif font because it is a
                                                     small amount of text. Often, bulk text is in serif             Logo:
                                                     font. However, my magazine uses serif font                     It is conventional for a RnB/Hip Hop magazine to have
Headlines:                                           because it is said that this style is more appealing           a logo in order to establish which publication the page
It is conventional for the ‘Feature’ and             to the eye and therefore the audience actually                 belongs to. So, on my magazine I have a logo called
‘Fashion’ headlines to be in a serif font            tend to read it. Eventhough this statement is true             ‘URBAN’ along with a music note just like Vibe uses a
with decorative lines. So my magazine                my magazine is not conventional to the RnB/Hip                 ‘V’. This shows my magazine is conventional to the
uses serif font for these headlines.                 Hop genre as the caption is in serif.                          genre.
Double Page Spread
                                Logo for             Caption of
                                establishment of     image        Headline
                       Kicker   publication                       continued in
                                                                  serif font
                                                                                       Wide shot image
 Headline in sans
 serif font


                                                                                          Logo for
                                                                                          establishment of
                                                                                          publication




Long shot                                                                              Pull quotes in
image placed                                                                           serif font
on left-side




Caption of image

                                                                                       Caption of image



         Page number                                                   Mid shot of
                                                                       cover artists
                                         Body copy
                                         in serif font
Double Page Spread
                                                                                                                        Layout:
                                                                                                                        Generally the main image is
                                                                                                                        on the left hand side and
                                                                                                                        the body copy in serif font is
                                                           Pull Quote:                                                  placed on the right which
                                                           Often, pull quotes are in a bright and bold font in order are both conventional
                                                           for them to stand out. This is conventional to the           elements of the RnB/Hip
                                                           RnB/Hip Hop genre. My magazine uses a bright red font Hop genre. The byline is
                                                           in order for it to meet the genre conventions. This bright placed toward the right
                                                           colour stands out on the white background.                   edge and the standfirst is
Headline:
Usually they vary. But often, two types of font have                                                                    placed underneath the title
been used. So I decided to use two different font             Sex Appeal:                                               which are also conventional
styles for my own. I used sans serif for the bold part It is conventional for the cover                                 to the genre. My magazine
of the headline which will be eye catching and then artists within RnB/Hip Hop                                          shows all of these elements
for the other I used serif font style.                        magazines to wear as little                               therefore meaning it is
                                                              clothing as possible and pull                             conventional to its genre.
                                                              serious and seductive facial
                                                              expressions. This appeals to the
                                                              target audience as it draws them
                                                              in. My double page spread is
                                                              conventional to its genre because
                                                              of the sex appeal shown through
 Body copy:
                                                              the image.
 It is conventional for the body copy to be in a black
 serif font style. This is because it is supposedly
 easier to read bulk text in a serif font style and black
 stands out on a white page. It is also conventional
 for there to be a kicker at the beginning of the
 article. So according to this the article in my                                                                                                Housestyle:
 magazine (double page spread) has used serif font                                                                                              Usually the colours of red, blue and
 style which is black in colour. It also has a kicker at                                                                                        black have been used on the double
 the beginning. This means my article is conventional                                                                                           page spread. Black is used mainly for
 to the RnB/Hip Hop genre.                                                                                                                      the body copy and sometimes other
                                          Image:                                                                                                text and headlines. And then red and
                                          It is also conventional of the RnB/Hip Hop            Image:                                          blue is used for other text such as pull
                                          genre to have an image or a series of images          It is conventional for the image relating to quotes or even for the clothes the cover
                                          placed along the top of the page in order to          the double page spread article to be            artist is wearing. So, my double page
                                          fill the gap. This inspired me to make mine           placed on the left-hand side of the two         spread is conventional to the genre
                                          similar to this. So, my double page spread is         pages. So, in my magazine the main              because it meets the housetyle/colour
                                          conventional to its genre because of the              image relating to the double page spread schemes used.
                                          image placed along the top.                           is placed on the left-side.

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How have you used Conventions in your Magazine?

  • 1. RNB/HIP HOP GENRE CONVENTIONS:
  • 2. RNB/HIP HOP CONVENTIONS IN RELATION TO MY MAGAZINE:
  • 3. Front Cover Strapline Big, bold masthead Dominant use of left third Big hair Red, blue, grey, gold and black colours are used Bold Makeup Cover story in a different font to coverlines: bigger and bolder Jewellery Lack of Fashion Mid shot clothing image used
  • 4. Front Cover Masthead: Makeup: The masthead of VIBE magazine tends to Generally the female cover artists wear be black or red. It uses a serif font style quite a lot of makup- natural on the face Dominant left-third: which does not have decorative lines; it is along with bold eyes and sometimes bold Most RnB/Hip Hop magazines tend to have a good use of the left-third as quite plain and bold. This is a conventional lips too. My magazine uses the makeup the coverlines of higher interest to the target audience are placed here. This element of RnB/Hip Hop magazines. This conventions of RnB/Hip Hop artists is because this is the side which is on show when placed along with other relates to my own masthead which is (heavy makeup; bold eyes and lips). magazines on a shelf in a shop. So, my magazine also has a good use of the big, bold and black in colour. Also, I have used serif font styles which is a left third as it is where the audience of the magazine looks immediately. conventional element of the RnB/ Hip Hop Type of shot: genre. The type of shot used for the cover image depends as it can range to long to close. However, I Cover story: found that it is mainly Usually the cover story is quite large conventional to use a mid shot so I compared to the other coverlines and decided to place a mid-shot on the Strapline: in a different font so that it stands out. cover to show conventional Most issues of VIBE magazine have a strapline placed This is typical of the RnB/Hip Hop elements of the RnB/Hip Hop above the masthead which appeals to the reader and genre of music. So, on the cover of my genre. therefore engages them. So, I decided to place a magazine the cover story is in a strapline above the masthead of my magazine also. larger, different font. Also, it is red in This shows my magazine meets the conventional colour, as often the highest points of element of the RnB/Hip Hop genre. interest are red in colour. Housestyle: The main colours used in RnB Hairstyle: and Hip Hop magazines are Usually, RnB/Hip Hop artists have big and red and black which are Bling: volumised hair (sometimes with a traditional relevant to the genre. Other Cover artist on the cover and within the magazine bouffant to add volume). So, the artist on my colours are also used though. usually tend to wear a lot of jewellery which magazine cover tends to have pretty long hair However, the main colours on suggests their wealth. Also, this is conventional to which looks quite full due to the bouffant/quiff my front cover are red and the RnB/Hip Hop genre. The model in my magazine at the top. However, it is not as big as it could black along with grey, blue wears a thick bling watch as well as a gold chain have been. This shows it is partly conventional to and gold. around her neck to show conventional elements. the genre of RnB/Hip Hop.
  • 5. Front Cover Magazine logo to Fashion Heading/Title of page is establish pages are of in serif font the same publication Black, red, blue and gold colours Box out to advertise have been used Concert tickets to be won. Headlines are in serif Pull quote from font- points of interest cover artist in serif such as artists names font are in red/blue Caption of image in serif font Advertisement for subscription Page number Long shot image Flesh showing
  • 6. Contents Heading/Title of page: Housestyle: Usually a bold serif font in either black or Image: The conventional housestyle of a contents page is: white, black white is used. My title is partly conventional A long-shot or a mid-shot is conventionally and red along with shades of blue as seen in image 3. So my due to it being black in colour, however it used for the contents page. So, my magazine meets this convention due to it using a white uses sans serif font which means it is not magazine uses a long shot in order to meet background, black red and blue writing along with some gold. conventional. the conventions of the RnB/Hip Hop genre. Sex Appeal: Cover artists on the contents page of RnB/Hip Hop magazines tend to show sex appeal by wearing Pull Quote: a lack of clothing and Often, if a long-shot image has been used, a showing seductive facial Coverlines: gap around it is filled with a pull quote from expressions. So, my Normally the coverlines have standfirst the cover artist. My magazine shows this contents image meets the underneath explaining more about the convention because there is a pull quote on requirements by the model article. However my magazine doesn’t do this the left side. wearing very little clothing which means it is not conventional to its along with the model genre. Usually they are in sans serif font ‘pouting’ in order to give also, but mine is not. However usually a black across a sexual look. or white font as been used and I have mainly used a black font. Caption: Often captions are in sans serif font because it is a small amount of text. Often, bulk text is in serif Logo: font. However, my magazine uses serif font It is conventional for a RnB/Hip Hop magazine to have Headlines: because it is said that this style is more appealing a logo in order to establish which publication the page It is conventional for the ‘Feature’ and to the eye and therefore the audience actually belongs to. So, on my magazine I have a logo called ‘Fashion’ headlines to be in a serif font tend to read it. Eventhough this statement is true ‘URBAN’ along with a music note just like Vibe uses a with decorative lines. So my magazine my magazine is not conventional to the RnB/Hip ‘V’. This shows my magazine is conventional to the uses serif font for these headlines. Hop genre as the caption is in serif. genre.
  • 7. Double Page Spread Logo for Caption of establishment of image Headline Kicker publication continued in serif font Wide shot image Headline in sans serif font Logo for establishment of publication Long shot Pull quotes in image placed serif font on left-side Caption of image Caption of image Page number Mid shot of cover artists Body copy in serif font
  • 8. Double Page Spread Layout: Generally the main image is on the left hand side and the body copy in serif font is Pull Quote: placed on the right which Often, pull quotes are in a bright and bold font in order are both conventional for them to stand out. This is conventional to the elements of the RnB/Hip RnB/Hip Hop genre. My magazine uses a bright red font Hop genre. The byline is in order for it to meet the genre conventions. This bright placed toward the right colour stands out on the white background. edge and the standfirst is Headline: Usually they vary. But often, two types of font have placed underneath the title been used. So I decided to use two different font Sex Appeal: which are also conventional styles for my own. I used sans serif for the bold part It is conventional for the cover to the genre. My magazine of the headline which will be eye catching and then artists within RnB/Hip Hop shows all of these elements for the other I used serif font style. magazines to wear as little therefore meaning it is clothing as possible and pull conventional to its genre. serious and seductive facial expressions. This appeals to the target audience as it draws them in. My double page spread is conventional to its genre because of the sex appeal shown through Body copy: the image. It is conventional for the body copy to be in a black serif font style. This is because it is supposedly easier to read bulk text in a serif font style and black stands out on a white page. It is also conventional for there to be a kicker at the beginning of the article. So according to this the article in my Housestyle: magazine (double page spread) has used serif font Usually the colours of red, blue and style which is black in colour. It also has a kicker at black have been used on the double the beginning. This means my article is conventional page spread. Black is used mainly for to the RnB/Hip Hop genre. the body copy and sometimes other Image: text and headlines. And then red and It is also conventional of the RnB/Hip Hop Image: blue is used for other text such as pull genre to have an image or a series of images It is conventional for the image relating to quotes or even for the clothes the cover placed along the top of the page in order to the double page spread article to be artist is wearing. So, my double page fill the gap. This inspired me to make mine placed on the left-hand side of the two spread is conventional to the genre similar to this. So, my double page spread is pages. So, in my magazine the main because it meets the housetyle/colour conventional to its genre because of the image relating to the double page spread schemes used. image placed along the top. is placed on the left-side.