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An overview of social media and its potential in building business.

TecnologíaEconomía y finanzas
1 de 44
Charting the Social Media Landscape: A Roadmap for Business Success Presented by Ellen Petry Leanse International Foodservice Editorial Council Monday, November 3, 2008
Hi. I’m Ellen. Charting the Social Media Landscape
Hi. I’m Ellen. Charting the Social Media Landscape
Hi. I’m Ellen. Charting the Social Media Landscape
Hi. I’m Ellen. Charting the Social Media Landscape
Hi. I’m Ellen. Charting the Social Media Landscape
Hi. I’m Ellen. Charting the Social Media Landscape
Hi. I’m Ellen. Charting the Social Media Landscape
Hi. I’m Ellen. Charting the Social Media Landscape
Hi. I’m Ellen. Charting the Social Media Landscape
Hi. I’m Ellen. Charting the Social Media Landscape
Hi. I’m Ellen. Charting the Social Media Landscape Even though we haven’t met, my online presence helps you learn a lot about me. This is true whether I take control of that or not. “Online presence happens.” Everything I do online, I must do with a mind to permanence, privacy and personal branding. All of this can work against you, not work at all, or work for you , in ways more relevant to your business than you might have imagined. Let’s take a look at how.
Charting the Social Media Landscape 1. Online Presence Happens. Charting the Social Media Landscape
1. Online Presence Happens. Charting the Social Media Landscape
1. Online Presence Happens. Charting the Social Media Landscape This isn’t new. If the “online world” is our new village, social technologies continue in a timeless human tradition of finding better ways to communicate.
1. Online Presence Happens. Charting the Social Media Landscape This isn’t new. If the “online world” is our new village, social technologies continue in a timeless human tradition of finding better ways to communicate.
1. Online Presence Happens. Charting the Social Media Landscape This isn’t new. If the “online world” is our new village, social technologies continue in a timeless human tradition of finding better ways to communicate.
1. Online Presence Happens. Charting the Social Media Landscape Bigger and Better than Ever. The “grid” created by social technologies extends our reach and allows us to create connections and affinity circles more accurately and expansively than ever before.
1. Online Presence Happens. Charting the Social Media Landscape Bigger and Better than Ever. And it allows us to “amplify” the impact of our actions across larger groups and communities that have been practically available to us before.
2. What are these Technologies? Charting the Social Media Landscape
2. What are these Technologies? Charting the Social Media Landscape
2. What are these Technologies? Charting the Social Media Landscape
2. What are these Technologies? Charting the Social Media Landscape
2. What are these Technologies? Charting the Social Media Landscape no business in known history has grown as quickly as Facebook
2. What are these Technologies? Charting the Social Media Landscape 100 million users…and counting has grown by up to 250,000 members/da y that’s 10,000 per hour … or 173 per minute Facebook alone has…
2. What are these Technologies? Charting the Social Media Landscape how many of those are your customers?
2. What are these Technologies? Charting the Social Media Landscape groundbreaking overwhelming remove friction from the way I do business best technology tools ever make me feel left behind powerful impossible to navigate able to outpace traditional media how will I get access?
2. What are these Technologies? Charting the Social Media Landscape how will you ever find your way?
3. Charting the Social Media Landscape Charting the Social Media Landscape ,[object Object],[object Object],[object Object],[object Object]
3. Charting the Social Media Landscape Charting the Social Media Landscape Break Social Media down into bite-sized portions. Create a plan.
3. Charting the Social Media Landscape Charting the Social Media Landscape Break Social Media down into bite-sized portions. ,[object Object],[object Object],[object Object]
3. Charting the Social Media Landscape Charting the Social Media Landscape 1. Blogging. 1) (per Wikipedia): Contraction of the term “Web log.” A Web site, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. 2) On-line publishing of content focused on personal expertise, opinions, or information, with the goal of engaging an audience and encouraging conversation. 3) A low-cost and relatively easy way to establish your online presence and begin generating and sharing content that can showcase your professional expertise.
3. Charting the Social Media Landscape Charting the Social Media Landscape 2. Blasting. ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Charting the Social Media Landscape Charting the Social Media Landscape 2. Building community. ,[object Object],[object Object],[object Object]
3. Charting the Social Media Landscape Charting the Social Media Landscape 4. Let’s take a look. ,[object Object],[object Object],[object Object]
3. Charting the Social Media Landscape Charting the Social Media Landscape DEMO
3. Charting the Social Media Landscape Charting the Social Media Landscape a. Choose a few. Choose wisely. ,[object Object],[object Object],[object Object],[object Object]
4. Succeeding in Social Media Charting the Social Media Landscape b. Trust the long-term horizon. ,[object Object],[object Object],[object Object],[object Object]
4. Succeeding in Social Media Charting the Social Media Landscape c. Establish expertise and build trust. ,[object Object],[object Object],[object Object],[object Object]
4. Succeeding in Social Media Charting the Social Media Landscape d. Stay committed to the course. ,[object Object],[object Object],[object Object],[object Object]
4. Succeeding in Social Media Charting the Social Media Landscape e. Reap, share and renew the benefits. ,[object Object],[object Object],[object Object],[object Object]
4. Succeeding in Social Media Charting the Social Media Landscape f. Work with a buddy…or a few. ,[object Object],[object Object],[object Object],[object Object]
4. Succeeding in Social Media Charting the Social Media Landscape f. Why not get started? ,[object Object],[object Object],[object Object],[object Object]
5. One more thing. Charting the Social Media Landscape a. Social media builds competitive advantage. ,[object Object],[object Object],[object Object],[object Object]

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Keynotedeck2

  • 1. Charting the Social Media Landscape: A Roadmap for Business Success Presented by Ellen Petry Leanse International Foodservice Editorial Council Monday, November 3, 2008
  • 2. Hi. I’m Ellen. Charting the Social Media Landscape
  • 3. Hi. I’m Ellen. Charting the Social Media Landscape
  • 4. Hi. I’m Ellen. Charting the Social Media Landscape
  • 5. Hi. I’m Ellen. Charting the Social Media Landscape
  • 6. Hi. I’m Ellen. Charting the Social Media Landscape
  • 7. Hi. I’m Ellen. Charting the Social Media Landscape
  • 8. Hi. I’m Ellen. Charting the Social Media Landscape
  • 9. Hi. I’m Ellen. Charting the Social Media Landscape
  • 10. Hi. I’m Ellen. Charting the Social Media Landscape
  • 11. Hi. I’m Ellen. Charting the Social Media Landscape
  • 12. Hi. I’m Ellen. Charting the Social Media Landscape Even though we haven’t met, my online presence helps you learn a lot about me. This is true whether I take control of that or not. “Online presence happens.” Everything I do online, I must do with a mind to permanence, privacy and personal branding. All of this can work against you, not work at all, or work for you , in ways more relevant to your business than you might have imagined. Let’s take a look at how.
  • 13. Charting the Social Media Landscape 1. Online Presence Happens. Charting the Social Media Landscape
  • 14. 1. Online Presence Happens. Charting the Social Media Landscape
  • 15. 1. Online Presence Happens. Charting the Social Media Landscape This isn’t new. If the “online world” is our new village, social technologies continue in a timeless human tradition of finding better ways to communicate.
  • 16. 1. Online Presence Happens. Charting the Social Media Landscape This isn’t new. If the “online world” is our new village, social technologies continue in a timeless human tradition of finding better ways to communicate.
  • 17. 1. Online Presence Happens. Charting the Social Media Landscape This isn’t new. If the “online world” is our new village, social technologies continue in a timeless human tradition of finding better ways to communicate.
  • 18. 1. Online Presence Happens. Charting the Social Media Landscape Bigger and Better than Ever. The “grid” created by social technologies extends our reach and allows us to create connections and affinity circles more accurately and expansively than ever before.
  • 19. 1. Online Presence Happens. Charting the Social Media Landscape Bigger and Better than Ever. And it allows us to “amplify” the impact of our actions across larger groups and communities that have been practically available to us before.
  • 20. 2. What are these Technologies? Charting the Social Media Landscape
  • 21. 2. What are these Technologies? Charting the Social Media Landscape
  • 22. 2. What are these Technologies? Charting the Social Media Landscape
  • 23. 2. What are these Technologies? Charting the Social Media Landscape
  • 24. 2. What are these Technologies? Charting the Social Media Landscape no business in known history has grown as quickly as Facebook
  • 25. 2. What are these Technologies? Charting the Social Media Landscape 100 million users…and counting has grown by up to 250,000 members/da y that’s 10,000 per hour … or 173 per minute Facebook alone has…
  • 26. 2. What are these Technologies? Charting the Social Media Landscape how many of those are your customers?
  • 27. 2. What are these Technologies? Charting the Social Media Landscape groundbreaking overwhelming remove friction from the way I do business best technology tools ever make me feel left behind powerful impossible to navigate able to outpace traditional media how will I get access?
  • 28. 2. What are these Technologies? Charting the Social Media Landscape how will you ever find your way?
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  • 30. 3. Charting the Social Media Landscape Charting the Social Media Landscape Break Social Media down into bite-sized portions. Create a plan.
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  • 32. 3. Charting the Social Media Landscape Charting the Social Media Landscape 1. Blogging. 1) (per Wikipedia): Contraction of the term “Web log.” A Web site, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. 2) On-line publishing of content focused on personal expertise, opinions, or information, with the goal of engaging an audience and encouraging conversation. 3) A low-cost and relatively easy way to establish your online presence and begin generating and sharing content that can showcase your professional expertise.
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  • 36. 3. Charting the Social Media Landscape Charting the Social Media Landscape DEMO
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