Presented by Prof. Mark Gallian at the BBLA-NCLIS seminar for librarians held at the ICT Hall, Benguet State University Library, La Trinidad, Benguet. The objectives are 1) Introduce to the librarian desktop publishing and photoshop, 2) Develop in the librarians the skill of technological marketing, and 3) enable librarians for marketing Filipiniana materials.
2. Objectives:
Establish understanding of Adobe
Photoshop
Identify role of Photoshop in Marketing
Manipulate editing Tools in
Photoshop(Workshop)
Create A Book Cover in
3. What is Photoshop?
A Photo Editor
Software
Example:
Adobe Photoshop
“Portable
Photoshop” Cs4.
-Cs6 Last Major
Release
10. Photoshop in Marketing
Photoshop has changed the way in
which we look at and produce
photographs.
You can not look at any magazine
cover or book covers without
wondering that Photoshop has
been utilized.
11. Photoshop in Marketing
Graphic designing work is more in demand
and part of that is working with Photoshop.
Whether it is making pictures for a website,
an advertising campaign or doing the
layout for a newspaper or a book cover,
Photoshop is employed in all these
industries.
12. Adobe Photoshop
Marketing
- Outputs: Book
Covers
-What makes a
book more
marketable?
- Appealing
BookCover