How to build a social business
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This slide prestatiion is about an interview which takes place between Dan Schawbel, who is recognized as a "personal branding guru" by The New York Times, and IBM’s Vice President of Social Business Evangelism, Sandy Carter. Her latest book is called Get Bold: Using Social Media to Create a New Type of Social Business. In her role, as IBM’s Vice President of Social Business Evangelism, she is responsible for helping to set the direction for IBM’s Social Business initiative. In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social Business marketplace. In this interview, Sandy talks about what social business is, how to build a social strategy, measuring a successful campaign, and more.
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How to build a social business
- 1. Business Development Training www.FashionMentorOnline.com
- 2. Interviewer - Dan Schawbel - PERSONAL BRANDING www.FashionMentorOnline.com
- 3. How to Build a Social Business Sandy Carter www.FashionMentorOnline.com
- 4. How to Build a Social Business blog twitter @sandy_carter social business social strategy successful campaign www.FashionMentorOnline.com
- 5. How to define “social business” significant shift web came to the workplace social computing socially-enabling processes www.FashionMentorOnline.com
- 6. How do you define “social business” not just facebook and twitter every department uses social media social networking tools to communicate www.FashionMentorOnline.com
- 7. How do you define “social business” executive leadership and corporate strategy deepen customer relationships new ideas faster identify expertise more effective workforce www.FashionMentorOnline.com
- 8. What does AGENDA stand for? social businesses $100B market by 2015 how to start the journey AGENDA plays a vital role www.FashionMentorOnline.com
- 9. What does AGENDA stand for? personalized social agenda company ’s: culture and trust engagement risk management measurement www.FashionMentorOnline.com
- 10. What does AGENDA stand for? A aligning goals more engaging and transparent IBM ’s social computing guideline www.FashionMentorOnline.com
- 11. What does AGENDA stand for? G social trust what social trust is how to instill it www.FashionMentorOnline.com
- 12. What does AGENDA stand for? E engage client and employees stellar experiences www.FashionMentorOnline.com
- 13. What does AGENDA stand for? N network processes customer services crowdsourcing & communities www.FashionMentorOnline.com
- 14. What does AGENDA stand for? D design for reputation design for risk management disaster recovery plan www.FashionMentorOnline.com
- 15. What does AGENDA stand for? A social analytics patterns of sentiment listen daily www.FashionMentorOnline.com
- 16. How do you measure the social media over time? other campaigns business processes twitter and sales www.FashionMentorOnline.com
- 17. Less convoluted social business measurements increases productivity enhance innovation reduces costs www.FashionMentorOnline.com
- 18. Summary how to build a social business how do you define “social business” how do you measure the social media over time less convoluted social business impacts www.FashionMentorOnline.com
- 19. Business Development Training www.FashionMentorOnline.com
Notas del editor
- Online Business Development Training www. FashionMentorOnline.com
- Dan Schawbel, recognized as a " personal branding guru " by The New York Times, is the Managing Partner of Millennial Branding, LLC , and the author of the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan, October 2010). Dan is the founder of the Personal Branding Blog , the publisher of Personal Branding Magazine , the youngest columnist at BusinessWeek, and has been featured in over 350 media outlets, such as The New York Times and ELLE Magazine. He ’s spoken at Harvard Business School, MIT, Time Warner, IBM, and CitiGroup. Dan was named to the Inc. Magazine 30 Under 30 List in 2010, and BusinessWeek cites him as someone entrepreneurs should follow on Twitter ( @DanSchawbel ). The author is a Forbes contributor. The opinions expressed are those of the writer.
- Dan Schawbel recently caught up with IBM ’s Vice President of Social Business Evangelism, Sandy Carter. Her latest book is called Get Bold: Using Social Media to Create a New Type of Social Business . In this role, she is responsible for helping to set the direction for IBM’s Social Business initiative. In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social Business marketplace.
- You can read her blog or follow her on Twitter @sandy_carter . In this interview, Sandy talks about what social business is , how to build a social strategy , measuring a successful campaign , and more.
- How do you define “social business”? Ten years ago there was a significant shift in the way people interacted with each other: the web came to the workplace and became a serious business tool for organizations in industries of every kind. Today, the evolution continues with the coming of age of Social Business as social computing, policies, governance and cultures are integrated into enterprise design and organizations are focused on socially-enabling business processes .
- A Social Business isn ’t a company that just has a Facebook page and a Twitter account . Social Business means that every department , from HR to marketing to product development to customer service to sales, uses social media the way it uses any other tool and channel to do its job. It’s an organization that uses social networking tools fluently to communicate with people inside and outside the company.
- It ’s a strategic approach to shaping a business culture, highly dependent upon executive leadership and corporate strategy , including business process design, risk management, leadership development, financial controls and use of business analytics. Becoming a Social Business can help an organization deepen customer relationships , generate new ideas faster, identify expertise and enable a more effective workforce .
- What does the acronym AGENDA stand for and why is it important? Companies around the world are now focused on becoming Social Businesses , estimated to be a $100B market by 2015 . But perhaps the most daunting part of becoming a social business is how to start the journey . That ’s where creating an AGENDA plays a vital role .
- In order to become successful in social business, an organization needs to create its own personalized Social Business Agenda that addresses the company ’s culture , trust between management and employees and the organization and its constituencies, engagement behind and outside of the firewall , risk management , and of course, measurement . So what does AGENDA stand for…
- A – Aligning your goals and culture to be ready to become more engaging and transparent. Do not underestimate the task ahead of you! Take a look at IBM ’s Social Computing Guidelines as a way to get started!
- G – “Gain Friends through Social Trust ” focuses on finding your fans, friends and followers, and forming best friends from your tippers or most influential clients or outside parties. It dives into what social trust is all about and how you instill it.
- E – Engage through experiences focuses on how a company can engage its clients and employees and dives into gaming, virtual gifting, location based, mobile, or other stellar experiences to drive that engagement.
- N – Network your processes . Since this is about business, figuring out how to add social to your processes is critical. Think about customer service — adding in Twitter to address your customer ’s concerns. Or Crowdsourcing for product innovation, or Communities for incrementing your marketing processes around loyalty.
- D – Design for Reputation and Risk Management ! This is the #1 areas of focus for the C-level — managing the risk of having your brand online, your employees being your brand advocates, and even your clients becoming your marketing department! I think the value outweighs the risk .. but see how to develop a Disaster Recovery plan as you plan for the worst, and expect the best!
- A – Analyze your data! Social analytics are the new black! You need to see the patterns of sentiment , who your tippers are, and listen daily .
- How do you measure the success of social media over time? How do you know if you ’re doing it right? Measuring social success depends on how social media serves other campaigns and business processes . Social media ’s impact from a marketing perspective has created a lot of buzz and measurement is still being fine tuned. Does having 100,000 Twitter followers help to drive sales? Still a difficult figure to measure.
- But, with social business there are several areas where the adoption of social business impacts the business and measurement is much less convoluted . For example: 1. Social business increases productivity Free up sellers ’ time to generate revenue Faster on-boarding of sellers & acquisitions Process complex deals faster 2. Social business help to enhance innovation Develop better solutions faster Reuse assets from best practices 3. Social business reduces cost Travel, email, phone calls reduced Reduced system complexity and maintenance
- To summarize the following was cover in this power presentation: How to Build a Social Business ………… what social business is , how to build a social strategy , measuring a successful campaign , and more. How do you define “social business”? ............Ten years ago the web came to the workplace and became a serious business tool for organizations in industries of every kind. Today, the evolution continues with the coming of age of Social Business. How do you measure the social media over time?.................. How do you know if you ’re doing it right? Measuring social success depends on how social media serves other campaigns and business processes . Social media ’s impact from a marketing perspective has created a lot of buzz and measurement is still being fine tuned Less convoluted social business measurements ……………… With social business there are several areas where the adoption of social impacts the business and measurement is much less convoluted. For example: 1. Social business increases productivity 2. Social business help to enhance innovation 3. Social business reduces cost social business there are several areas where the adoption of social business impacts the business and measurement is much less convoluted
- Business Development Training www. FashionMentorOnline.com
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