This document discusses building an online presence through social media. It recommends having a complete online profile across platforms like Google, Facebook, Twitter, and LinkedIn. It emphasizes being active online by regularly updating profiles and providing valuable content through blogging. It also stresses the importance of credibility and managing one's online reputation through positive reviews. The overall goal is to educate customers, engage with them, and entertain them through an integrated online and social media strategy.
4. The Rule of 250
The Average person knows at least 250
Those 250 know 250
You have access to
62,500 people
5. Social Business stats
• 1 in 3 small businesses are using social media
• 50% of people follow brands in social media
• 2 out of 3 social media users believe Twitter influences purchases
• 57% plan to increase social media budget
• 84% smartphone owners use them for shopping experience
• 2 out of 3 will visit a mobile site
• 1 out of 2 will share their online shopping experience
http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
12. Check all maps
• Yahoo! maps
• Bing maps
• Mapquest
• Google maps
For help in claiming “bubbles” – go to
http://huskerpreneur.com and
click on Resources/Workshop Materials/Online Maps
15. Part of the Blue Print
• Owned Media – what you control
• Earned Media – reviews
• Paid Media – what you purchase
http://mashable.com/2010/02/11/social-objects/
16. Owned/Claimed Media
• Web site
• Mobile Site
• Blog
• Twitter account
• Facebook page
• Flickr
• Youtube channel
• Map locations
17. Website - Builds Foundation
• You Control
• You Own Channels
• Contributes to portfolio
• Lays foundation for ‘earned’ value
18. Website - Builds a Bridge
• Connects social experience to destination
21. Create a Consistent Profile
• NAP + hours
• Name
• Address plus GPS coordinates
• Phone
• + Hours
22. Facebook
• Over 1 Billion posts per day
• Average lifetime for a Facebook Page post is 3 hours
• Create a Business Page
• https://www.facebook.com/business/
http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
23. LinkedIn
• Over 100 million members worldwide
• Discussion groups around industry
• Market Research
• Join Industry or Alumni groups
• http://gigaom.com/2009/07/13/33-ways-to-use-linkedin-
for-business/
http://thesocialskinny.com/99-new-social-media-stats-for-2012/
24. Twitter
• 465 million accounts –
• 107 million accounts in US – 28.1% of all users
• Every day – 175 million tweets
• 30% of twitter users have an income over $100,000
http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
25. YouTube
• 1 hour of video uploaded every second
• 24 hours of video every 24 seconds
• 60 hours a minute
• 9 months every 2 hours
• A decade every single day
• A Century every 10 days
• Four billion video views globally every day
http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
26. eMail
• 67% customers give email addresses to receive discounts/promotions
• 57% customers say apt to buy a product in a store after receiving an email
• 56% U.S. mobile phone owners access the Internet
• 85 percent of all U.S. adults now own a mobile phone.
• More than 50 percent of mobile users read email on their phones.
• 88 percent check email on their phones every day.
(Pew Internet and American Life Project (November 2012)
• Delivering Relevant Content Remains Key
27. Pinterest
• Pinterest is third most popular social network, behind
Twitter and Facebook (in the US)
• Pinterest had accumulated 10.4 million users
• 80% are female
• January 2012 – US average time spent 97.8 minutes
• A call-to-action pin description sees an 80% increase
in engagement
http://blog.hubspot.com/blog/tabid/6307/bid/32362/35-
Statistics-That-Fuel-the-Battle-Between-Pinterest-and-Google.aspx
28. Blogs
• An informal, easily maintained method for regularly
communicating with your customers
• Three Reasons you should blog:
• Engage online with Customers
• Link Building
• Quality Content
http://blog.searchengineacademy.com/blog/seo-blogging/why-blogging-is-vitally-important-
for-business-three-reasons-you-should-blog-now/
29. Earned Media
• Result of owned, paid, and participatory
programs
o Blog posts
o Tweets
o Status updates
o Comments
30. Manage Your Reputation
• 84 percent of Americans say online reviews
influence their purchasing decisions
• Check out your ‘reputation’ at…
Yelp
Citysearch
Yahoo! Local
Google Maps
Angie’s List
TripAdvisor
Epinions
Twitter
31. Paid Media
• Represents what we purchase
o Display ads, paid search, sponsorships
• Can complement, reinforce and polish
32. Five Tips for Online Presence
Have a Complete Picture
Know Why You are Online
Be Active Provide Value
Be Credible
33. Know Why You Are Online
• Top Three Reasons
• Set a Goal for Each
34. Have a Complete Picture
• Check out competition
• Spend time each month updating
profile
• Personalize
35. Be Active
• Commit
• Set a Schedule to Update Page
• 10 min/day
• 1 hour/week
• 3 hour/month
41. One Piece – Many Deliverables
Write content for blog
• Blog has RSS feed which goes to feed reader
• Announce the blog update on twitter which
automatically goes to Facebook
Create a video
• Post a link on website
• Upload to youtube
• Upload same episode to your ITunes podcast
Talk about different things - not just about yourself! Make
it 'interesting'!
43. Marketing Strategy
• Need a Social Networking/Media Strategy
o Research customer
o Determine time commitment
• Building relationships and reputations
• Adding value to conversations relevant to your
business.
• Analyze
o What marketing worked well?
o What marketing didn't work well or not at all?
o Are there any standout reasons?
44. Ask yourself
• What are your on-line marketing goals?
• Who is your on-line target market?
• How do you plan to increase your target market?
• Which on-line tool/tools will you incorporate in the next
6 months?
• What is your call to action?
• How does your on-line marketing strategy fit into your
traditional marketing strategy?
• How do you plan to incorporate this into your marketing
strategy?
45. Three E’s of Social Media
• Educate
• Engage
• Entertain
Ten Golden Rules to Internet Marketing
46. Resources
• eXtension Webinars –
• http://www.extension.org/pages/16076/etc-webinar-archive
• Marketing AgriTourism Online –
http://go.unl.edu/agritourism
• Direct Marketing of Specialty Food –
http://go.unl.edu/directmarketingfood
• Taking Charge of Your Online Presence – available
summer 2013
48. Extension is a Division of the Institute of Agriculture and Natural Resources at
the University of Nebraska–Lincoln cooperating with the Counties and the
United States Department of Agriculture.
University of Nebraska–Lincoln Extension educational programs abide with the
nondiscrimination policies of the University of Nebraska–Lincoln and the
United States Department of Agriculture.
Notas del editor
The average Twitter user has 126 followers The average Twitter users tweets a link at 9am, achieves a 1.17% click through rate (1.4 followers click the link) Over 40% of Twitter users do not tweet anything About 0.05% of the total twitter population attract almost 50% of attention on the channel 71% of the millions of tweets each day attract no reaction 25% of Twitter users have no followers 45% of the mass communications posted on Twitter are nonsense 8% of Americans use Twitter Twitter now has more than 140 million active users, sending 340 million tweets every day Twitter users send over a billion tweets every 72 hours Twitter should see 250 million active users by the end of 2012
Email marketing works for a variety of reasons... It allows targeting It is data driven It drives direct sales It builds relationships, loyalty and trust It supports sales through other channels
Expanding marketing efforts beyond the local “trade area” Enhancing the capabilities in selling products and services to wider audiences Becoming more effective in customer service Improve the effectiveness of communications with customers and suppliers Become more efficient in internal operations (human resources, purchasing, marketing, and more)