1. Chetana Hazarimal Somani College
of Commerce and Economics.
Made by: FYBFM. Presented To: Prof:
Group No: 2. Shivprasad Murugan
Effective Communication

2. THE TEAM
Durgesh Shivalkar
Siddhesh Shinde
Anasuya Sengupta
Swati Narkar
Ruksar Sutar
Vishal Narvekar

3. AGENDA
• Introduction to communication……..Anasuya
• What is effective communication?.............Swati
• Uses of effective Communication …. Swati
• 7 Cs of communication………………..Durgesh
• Barriers of effective communication ….. Vishal
• Activity …. Anasuya
• What is listening……..Siddesh
• Stages of listening……..Siddesh
• Relationship between speaking and Listening…………..Durgesh
• Importance of Effective Listening……Ruksar
• Techniques of Effective Listening …….Ruksar
• Path of good of communication ……..Anasuya
• Conclusion ……….. Anasuya

4. WHAT IS COMMUNICATION
The process of communication is
what allows us to interact with
other people; without it, we would
be unable to share knowledge or
experiences with anything outside
of ourselves. Common forms of
communication include speaking,
writing, gestures, touch and
broadcasting.
• Wikipedia definition

5. PROCESS OR COMMUNICATION
• Communication is the process of sending and
receiving information among people…
Feedback
receiver sender
Medium
Encode Decode
SENDER RECEIVER

6. EFFECTIVE COMMUNICATION
• Meaning and Definition
• Uses of Effective Communication
• The 7C‟s of Effective Communication
• Facts about Effective communication

7. MEANING AND DEFINITION
Meaning-
Effective Communication is a two way process – sending the right
message and to the right person.
It is important to know the psychology of the people you are
interacting with for communication to be effective.
For communication to be effective it is necessary to know the
circumstances of the counter entity.
Effective communication includes all the aspects of visual, auditory
and kinaesthetic language to appeal the listener.
Definition-
“Effective communication is the communication which produces
intended or desired result”

8. USES OF EFFECTIVE COMMUNICATION
1. Effective communication helps to understand a person or situation in a
better way.
2. It enables us to solve the differences, build trust and respect in the
organization.
3. Sometimes our message is misunderstood or we misunderstand the
received message, effective communication helps us to resolve problems
with both‟s point of view.
4. Effective communication helps us to connect well with kids, spouse, boss,
colleagues, etc.
5. It helps us in decision making.

9. THE 7C’S OF EFFECTIVE COMMUNICATION
1. Completeness
2. Conciseness
3. Consideration
4. Clarity
5. Concreteness
6. Courtesy
7. Correctness.

10. COMPLETENESS
`
•The information conveyed in the message should be complete for the
communication to be effective.
•The sender must take into consideration the receiver‟s mind set and
convey the message accordingly.
•Complete communication enhances the reputation of the organization.
•Complete information always gives additional information wherever
required, it leaves no question in the minds of the receiver.
•Complete information helps in better decision making as it serves all the
desired and crucial information.
•Complete information persuades the audience.

11. CONCISENESS
•Conciseness means communicating what you want to
convey in least possible words.
•Conciseness is a necessity for effective communication.
•Concise communication provides short and essential
message in limited words.
•Concise message is more appealing and comprehensive to
the audience.
•Concise messages are non repetitive in nature.

12. CONSIDERATION
•Effective communication must take audience into
consideration by knowing the viewpoints, back ground,
mindset, educational level, etc.
•Consideration implies „stepping into the shoes of others‟.
•Consideration ensures that the self respect of the audience
is maintained and their emotions are not harmed.
•Consider the needs and requirements of the audience to
achieve effective communication.

13. CLARITY
•Clarity implies emphasizing on a specific goal or objective at a
time, rather than trying to move away from track.
•Clarity helps to understand the message easily.
•Complete clarity of thoughts and ideas enhances the meaning
of message.
•Clarity comes with the use of exact, appropriate and concrete
words.

14. CONCRETENESS
•Concrete communication implies being particular and clear
rather being fuzzy and general.
•Concrete communication shows good level of confidence.
•Concrete information helps to strengthen the reputation of
the organization.
•Concrete information cannot be misinterpreted.

15. COURTEYS
•Courtesy means being polite, kind, judicious, enthusiastic
and convincing.
•Courtesy is an important element of effective
communication.
•Courtesy reflects the nature and character of the sender of
the message.
•It is the same as give respect and then expect the same.
•Courtesy is not at all bias in nature.

16. CORRECTNESS
•Correctness in the communication implies that the correct
information is conveyed through message.
•Correct communication boosts up the confidence level of the
sender.
•Correct information has greater impact on the audience.
•Free from grammatical errors and use of appropriate and
correct language.
•Correct information includes the precision and accurateness
of facts and figures used in the message.

17. BARRIERS TO EFFECTIVE
COMMUNICATION

18. • Lack of Sensitivity to • Physical Distractions • Lack of Interest.
Receiver • Channel Barriers. • Lack of Knowledge.
• Lack of Basic • Long Communication Chain. • Lack of Communication Skills
Communication Skills • Emotional Distractions
• Insufficient Knowledge of • Information overload
the Subject • Conflicting Messages
• Emotional Interference
• Lacking confidence
Encoding Transmitting
Barriers Decoding
Barriers Barriers.
• No Provision for Feedback
• Inadequate Feedback.
Responding
Barriers

19. OVERCOMING THE BARRIERS OF
EFFECTIVE COMMUNICATION
Connecting with
The audience
Summarizing Simple
what has been said Words
Effective Body language
Effective Questions
Communication skills (Smile, Eye contact,
Gestures, tone)
Checking
Seeking Cultural
for understanding
Participation Sensitivity

21. WHAT IS LISTENING?
• Listening is the absorption of the meanings of
words and sentences by the brain. Listening
leads to the understanding of facts and ideas.

22. VARIOUS STAGES OF LISTENING
• Hearing
• Focusing on the message not the person
• Comprehending and interpreting
• Analyzing and Evaluating
• Responding
• Remembering

23. CO-RELATION BETWEEN LISTENING
ANG SPEAKING
50%
45%
45%
40%
35%
30%
30%
25%
20%
16%
15%
10% 9%
5%
0%
Writing Reading Speaking Listening

24. WHAT WE R TOUGHT…….
50%
45%
45%
40%
35%
30%
30%
25%
20%
16%
15%
10% 9%
5%
0%
Writing Reading Speaking Listening

25. IMPORTANCE OF LISTENING
“If we were supposed to talk more than listen, we would
have been given two mouths and one ear.”
Mark Twain

26. TECNIQUE OF ACTIVE LISTENING
SUMMARIZE
PARAPHRASE
Pull together the
Restate what was said main points of a
in your own words speaker
QUESTION
Challenge speaker to
think further, clarifying
both your and their
understanding, however
suspend judgement

27. PATH OR COMMUNICATION
Listen to
Understand
Understand
Repeat before
speaking
Seek
understanding Speak to be
before understood
proceeding

28. CONCLUSION
A man is seldom better than his conversation
- German Proverb