1. AAPI Childhood Obesity Awareness
Campaign
(AAPI-COAC)
In partnership with
Government & Non-Governmental
Bodies
and
Schools Around the Nation
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2. American Association
of Physicians of Indian
Origin (AAPI)
 Largest ethnic medical organization in the United States and
2nd largest organized medical association after AMA
 Umbrella organization representing over 150 local chapters/
Alumni/ Specialty Organizations
 Represents the interests of over 60,000 practicing physicians of
Indian origin, medical students and medical residents
 15,000 Medical students and residents are of Indian heritage
 15% of Graduating medical students are of Indian Origin
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3. FACTS 1, 2
 1 of 3 U.S. children are obese/overweight before 5th birthday
 Obese children are more likely to have high blood pressure,
high cholesterol and type 2 diabetes
 Obese children are more likely to become obese adults
 More than 1/3rd of U.S. adults are obese
¹ http://www.cdc.gov/obesity/downloads/PedNSSFactSheet.pdf
2 http://www.cdc.gov/obesity/data/facts.html
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4. The Campaign: What?
 Identify high prevalence – high risk schools
 Promote awareness of Childhood Obesity
 Provide educational resources to promote healthy lifestyle
 Advocate policy changes
 Build community –school partnerships through sponsorships
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5. The Campaign: Who?
 AAPImembers, local health care providers
 Community leaders and city officials
 Parents, school staff
 CHILDREN
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6. The Campaign: How?
 ADOPT-A-SCHOOL Childhood Obesity Awareness Day
 Explore the use of social media and phone ‘apps’ as healthy
lifestyle tools
 Provide education material that promotes
 Healthy meal and lifestyle choices
 Childhood Obesity Awareness Walkathon
 Free Pedometers and T-Shirts
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7. Sample Agenda for Adopt-A-
School
Childhood Obesity Awareness Day
 9:00AM to 10:00 AM
 Registration and distribution of educational material, free
Pedometers and T-Shirts to participants
 Welcome address by local leaders, school officials or
DHHS/DOE officials
 10:00AM to 11:00AM
 Motivational speeches by AAPI physicians
 11:00AM to Noon
 Walkathon
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8. Locations for Program
Announcementwith CME
Seminar and Music Concert
http://www.aapiregionalconference.org/
 Saturday, June 8, 2013: Cleveland, Ohio
 Sunday, June 9, 2013: Los Angeles, California
 Saturday, June 15, 2013: Dallas, Texas
 Sunday, June 16, 2013: New York
 Saturday, June 22, 2013: New Jersey
 Sunday, June 23, 2013: Atlanta, Georgia
 Saturday, June 29, 2013: Tampa, Florida
 Sunday, June 30, 2013: San Jose, California
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9. Sponsorship Benefits
 Participation in a cause to improve health of future generations of Americans
 Target 100 schools with each school event of 2000+ participants through national
& local media coverage
 Major National sponsors’ name and logo included in all media coverage and
publications materials at national and local levels
 Name of the company and logo included in all AAPI communications, website,
AAPI Journals etc.
 Opportunity to interact with educational dept. and DOH officials involved in
policy decision making at each location.
 Advertising opportunity and promotion space in materials distributed during
each awareness day campaign, including t-shirts
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10. SPONSORSHIP
OPPORTUNITIES
National
Sponsor
Regional Multistate State
Sponsor Sponsor Sponsor
Multicity Local
Sponsor Sponsor
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11. NATIONAL AAPI-COPAC 100 SCHOOL PARTNER
$500,000
All Awareness Days and Walkathon Events
Opportunity to
Banners and
Exclusive Title Advertisement in address physicians at
Logo/Name on
National and Local Souvenir Back Page music concert with 12
T-shirts at all
media coverage in Color /AAPI VVIP tickets,
Journal/ Website walkathon locations
at 100 schools in 25 and participants during
100 schools in 25
cities walks and obesity
cities
seminars
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12. REGIONAL AAPI-COAC 50 SCHOOL PARTNER
$250,000
All Awareness Days and Walkathon Events (Three
Brands)
Opportunity to
Advertisement in Banners and
address physicians
Souvenir Front Logo/Name on
National and local at music concert with
Inside Page in Color T-shirts at
media coverage at 50 10 VVIP tickets,
/AAPI Journal/ walkathon locations
locations, 15 cities and participants during
Website in 50 schools in 15
walks and obesity
cities
seminars
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13. MULTISTATE AAPI-COPAC 25 SCHOOL PARTNER
$100,000
Local media coverage Banners and
Advertisement in Opportunity to Logo/Name on
at 25 locations, 10 Souvenir Back Inside address physicians
cities T-shirts at
Page in Color /AAPI at music concert with 8 walkathon locations
Journal/ Website VVIP tickets in 25 schools in 10
cities
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14. STATE AAPI-COPAC 10 SCHOOL PARTNER
$50,000
(Name of State)
Local media coverage Opportunity to Banners and
at 10 locations, 8 cities Advertisement in address physicians Logo/Name on
Souvenir Full Page at music concert T-shirts at
/AAPI Journal/ Website with 6 VVIP walkathon locations
tickets in 10 schools in 8
cities
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15. MULTICITY AAPI-COPAC 5 SCHOOL PARTNER
$25,000
(Name of Cities)
Advertisement in Banners and
Opportunity to Logo/Name on
Souvenir Half Page
Local media coverage address physicians at T-shirts at
/AAPI Journal/ Website
at 5 locations, 5 cities music concert with 4 walkathon locations
VVIP tickets in 5 schools in 5
cities
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16. LOCAL AAPI-COPAC 1 SCHOOL PARTNER
$5,000
(Name of School)
Banners and
Advertisement in Opportunity to Logo/Name on
Local media coverage Souvenir Half Page meet physicians at T-shirts at
at 1 location, 1 city /AAPI Journal/ Website music concert with 2 walkathon location
VVIP tickets in 1 school in 1city
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