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twitter:   @chiaki




Chiaki Hayashi
loftwork.com

15,000

       Chiaki Hayashi
loftwork.jp

Collaboration
with creators

         Chiaki Hayashi
prologue
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
3.

     !




     !


     !


     !




     !




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         Copyright © 2009 loftwork Inc. All Rights Reserved.
20110219 CSS Nite in FUKUI
epilogue
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
(   Philip Kotler
                     )
    “Marketing Principle”
(   “Primary value is
         behind the scene.”   )
(
meat
       )
(
meat
              )
       Why?
(   love raw meat?
                     )
No, love to see
        children’s smiles!



 (                           )
(   run
          )
(   run
                 )
          Why?
(   compulsory like a dog?
                             )
No, stay slim and be loved!



(                                 )
(
we often overlook,
misunderstand “primary value”   )
(   Now, Internet is provoking
    us to rethink the value      )
(                                        )
    http://www.flickr.com/people/urbanoasis/
(                                                                )
                            http://www.flickr.com/people/urbanoasis/




    tuition is $50,000 a year
What is worth it?




(                                                                )
                            http://www.flickr.com/people/urbanoasis/




    tuition is $50,000 a year
receive famous professor’s
              lecture?




(                                )
(   lecture movies, notes, assignments
    are available for free!              )
(         Value lies in “experience”
                                      )
    inspiration, network, communication
(   skmt Social project   )
(         ailing
    music market         )
       CD sales shrank
    from ¥600 billion
       to ¥260 billion
            in decade
(   Ryuichi Sakamoto + his team
                                  )
(   Nov. 2010
                )
(   Ustreamed high quality sound
    to 100,000 people
                                   )
on 2011/1/9




(   next challenge
    - use social media
    - connect public viewings
                                        )
    - use theater for viewing
    - sell supporters item
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
TOHO cinemas at Roppongi
(   no.1&no.2 @iTunes store
    190,000 @USTREAM               )
    45,872,404 @twitter

... more projects are following!
(   Used to be a consumer
    transaction based on money   )
(                         )
    We create and share
(                                        )
    We create and share based on love!
(   Internet enables us
    to make “We” with “love”   )
(   Internet enables us
    to make “We” with “love”    )
                   thank you!

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20110219 CSS Nite in FUKUI

  • 1. twitter: @chiaki Chiaki Hayashi
  • 2. loftwork.com 15,000 Chiaki Hayashi
  • 65. 3. ! ! ! ! ! ! ! ! ! ! ! ! Copyright © 2009 loftwork Inc. All Rights Reserved.
  • 75. ( Philip Kotler ) “Marketing Principle”
  • 76. ( “Primary value is behind the scene.” )
  • 77. ( meat )
  • 78. ( meat ) Why?
  • 79. ( love raw meat? )
  • 80. No, love to see children’s smiles! ( )
  • 81. ( run )
  • 82. ( run ) Why?
  • 83. ( compulsory like a dog? )
  • 84. No, stay slim and be loved! ( )
  • 85. ( we often overlook, misunderstand “primary value” )
  • 86. ( Now, Internet is provoking us to rethink the value )
  • 87. ( ) http://www.flickr.com/people/urbanoasis/
  • 88. ( ) http://www.flickr.com/people/urbanoasis/ tuition is $50,000 a year
  • 89. What is worth it? ( ) http://www.flickr.com/people/urbanoasis/ tuition is $50,000 a year
  • 91. ( lecture movies, notes, assignments are available for free! )
  • 92. ( Value lies in “experience” ) inspiration, network, communication
  • 93. ( skmt Social project )
  • 94. ( ailing music market ) CD sales shrank from ¥600 billion to ¥260 billion in decade
  • 95. ( Ryuichi Sakamoto + his team )
  • 96. ( Nov. 2010 )
  • 97. ( Ustreamed high quality sound to 100,000 people )
  • 98. on 2011/1/9 ( next challenge - use social media - connect public viewings ) - use theater for viewing - sell supporters item
  • 102. TOHO cinemas at Roppongi
  • 103. ( no.1&no.2 @iTunes store 190,000 @USTREAM ) 45,872,404 @twitter ... more projects are following!
  • 104. ( Used to be a consumer transaction based on money )
  • 105. ( ) We create and share
  • 106. ( ) We create and share based on love!
  • 107. ( Internet enables us to make “We” with “love” )
  • 108. ( Internet enables us to make “We” with “love” ) thank you!